In recent years, Amit Bhadana has taken a unique approach to delivering milk in Faridabad, opting for an unexpected mode of transport — a 750CC Harley Davidson instead of the traditional cycle typically associated with milkmen.
This week, the 34-year-old made an upgrade to his delivery vehicle, now utilizing an Audi A3 Cabriolet valued at Rs 70 lakh for his milk deliveries.
Bhadana, who previously worked at several private banks, operates a family-run dairy business based in Mohabatabad, where they have over 30 cows — located about 10 kilometers from the city. Each morning from 7 am to 9 am, he delivers milk using two large 60-litre steel cans to various neighborhoods in Faridabad, including Sainik Colony, Sector 21, and parts of NIT.
“I began my journey delivering milk on a Honda bike during weekends while studying at DAV Centenary College to support my brother,” Bhadana recalls. “Later, after landing a job, I switched to a Bullet. In 2022, I purchased the Harley.”
After noticing the positive attention he received from customers, especially children, he decided to share a reel on Instagram in January 2023 showcasing his milk deliveries on his bike.
The reel went viral, amassing 3.1 million views, and since then, his popularity has skyrocketed.
“The attention has been overwhelming; I often find myself surrounded for photos and videos,” he smiles.
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While delivering milk may not be the most traditional aspiration for today’s youth, he admits to initially having his doubts. “However, I truly enjoy it. Automobiles are my passion, and I also get to support my family,” he shares.
He is not overly concerned about profitability, emphasizing that his delivery method does not lead to losses. “As long as I receive God’s blessings and good fortune, I aim to upgrade to an even better vehicle,” he adds.
Regarding his newfound fame on social media and in the news, he expresses, “It’s quite gratifying and makes me feel like a mini celebrity at times.”
He often attracts attention and receives requests for rides while dropping his brother’s children off at school in his Audi.
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Bhadana’s decision to purchase luxurious vehicles met with some resistance at home. “My father questioned the need for such spending, especially when I bought the Audi, but I stood firm, asserting that it was time to pursue my passion, and eventually, they accepted it,” he explains.
He remains discreet about whether he financed any of his purchases through loans.
His father, a retired Army officer, now manages the family’s organic farm and business alongside his two other sons. Bhadana is married and has two young daughters.