Sportsbikeshop Coming Soon to Former Harley Davidson Location

Sportsbikeshop officially took over the former Harley Davidson location on Ber Street in October, aiming to broaden its presence across the UK.

The company is set to invest approximately £350,000 in renovating the space, with plans to welcome customers starting February 1.

Sportsbikeshop has moved into the former Harley Davidson location on Ber Street (Image: Newsquest)

Chris Winters, the managing director, shared: “Our Norwich store has been a long time in the making as it took us quite a while to find the ideal location.

“This will be our 10th store and it will offer all the advantages seen in our other outlets, including our ‘Try on or Buy’ reservation system.

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“We believe this is the optimal way to connect the extensive selection of the UK’s leading biking website with a local shop.”

Sportsbikeshop announced on its website the opening date of the Ber Street site on February 1 (Image: Sportsbikeshop)

Founded in Lincolnshire, the company began its journey online 12 years ago from a spare bedroom and has since evolved into one of the UK’s top retailers for motorcycle apparel and accessories.

Currently, there are nine locations in Bristol, Glasgow, Reading, Milton Keynes, Leeds, Harlow, Birmingham, and Boston, where the main warehouse is situated.

An investment of approximately £350,000 has been directed towards the site following work that commenced last October (Image: Newsquest)