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Harley Davidson News

Mitchell Bassett to Be Honored at ‘End The 22 Poker Run’ Event on March 29

By Sarah Stephens

Elmore Autauga News

On March 29th, the “End the 22 Poker Run” held in honor of CPL Mitchell Bassett will kick off at noon at Harley Davidson of Montgomery. The route will include stops at American Legion Post 133, American Legion Post 122, VFW 1349, and will culminate at the Pine Bar Courtyard in Old Cloverdale, Montgomery.

Participants will be charged a fee of $20 per person, but contributions are welcome even if you do not participate in the ride. The event welcomes all types of vehicles. A portion of the proceeds will support VB422, Veteran Bikers 4 22 a Day.

Registration will open at Harley Davidson at 10:30 a.m.

This ride aims to raise awareness about the alarming statistic that 22 current and former military personnel take their own lives each day.

The ride is expected to conclude at approximately 4 p.m. at the Pine Bar Courtyard in Old Cloverdale. Attendees can look forward to entertainment, including a cash prize for Best Hand Wins, door prizes, raffles, guest speakers, and live music.

***This is a benefit ride. Proceeds will support me, with a portion allocated to a veterans ride planned for Veterans Day week in 2026.

About Mitchell:

Mitchell Bassett was a prominent figure in the Autauga and Elmore communities. Born in Birmingham and raised in central Alabama, he enlisted in the Marine Corps in 2007 and was medically retired in 2014 due to combat-related PTSD, moral injury, and a permanent service-related physical disability. Tragically, Mitchell lost his battle on November 29 of the previous year.

Mitchell Bassett to Be Honored at ‘End The 22 Poker Run’ Event on March 29
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Harley Davidson Videos

I bought a new Motorcycle! | 2024 Harley Davidson Street Glide White Onyx Pearl



I did it! I pulled the trigger!!!! I bought a 2024 Harley Davidson Street Glide in the beautiful White Onyx Pearl. Boy, I didn’t think I …

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Harley Davidson Store

Plasticolor 004536R01 Harley-Davidson Bar and Shield over Knurled Black Background Key Chain


Price: $20.95
(as of Feb 20, 2025 16:20:51 UTC – Details)




Item Weight ‏ : ‎ 2 ounces
Item model number ‏ : ‎ 1
Department ‏ : ‎ mens
Date First Available ‏ : ‎ December 2, 2021
ASIN ‏ : ‎ B09MSG95VV
Country of Origin ‏ : ‎ China

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Harley Davidson Videos

Complete Package for Touring | 2023 Harley-Davidson 120th Anniversary Tri Glide Ultra



2023 Harley-Davidson 120th Anniversary Tri Glide Ultra With distinctive paint and completes premium features, and the whole mix …

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Harley Davidson News

What Harley-Davidson Needs to Do to Ensure Its Survival

Harley-Davidson stands at a pivotal point. The company struggles with adapting to the market, despite its loyal following and rich heritage. Its product lineup remains costly and primarily tailored for older demographics, limiting its appeal to younger riders. To ensure its survival, Harley-Davidson must embrace both product innovation and advancements in manufacturing.

Today’s market is calling for affordability. Brands like Triumph, Royal Enfield, and Honda thrive by offering budget-friendly options, while Harley still positions most of its models in the $20,000 to $40,000 range. The X350 and X440 motorcycles are hard to find in key markets, and there is no logical progression for riders who start with these entry-level bikes to transition into Harley’s heavyweight cruiser segment.

What Harley-Davidson Needs to Do to Ensure Its Survival

For Harley to thrive in the U.S. market, it needs to launch an affordable entry-level motorcycle priced under $10,000, which should integrate its Riding Academy program. Offering discounts to new riders could foster brand loyalty from the outset, cultivating lifelong customers. Additionally, the company must broaden its product offerings beyond heavyweight cruisers. The Pan America adventure bike displayed potential, yet Harley-Davidson has not adequately capitalized on it. Introducing a middleweight or small-displacement option akin to KTM’s 390 Adventure or Honda’s Transalp could unlock new revenue avenues and capture wider customer interest.

Harley Davidson’s stagnation in innovative model development poses a significant risk to its future viability. While the company has the potential to produce affordable, versatile lightweight motorcycles, it must act decisively. As Harley’s existing riders age, the younger generation shows a disinterest in its expensive cruiser models. To engage a more diverse audience, Harley needs to revise its pricing strategy, introduce fresh designs, and launch more budget-friendly motorcycles.

The motorcycle market is evolving, and Harley must transform its operations to stay relevant. Adapting to an inclusive and broader future is essential for Harley-Davidson to survive the challenges it has faced in the past.

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Harley Davidson Videos

Insane Harley Davidson Motorcycles Ape Hangers 2021



Talking about Harley Davidson Motorcycle, we have to mention to custom harley davidson bike that are being built around the …

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AshBro Rusty Nuts Fit It Tin Sign compliments Hot Rod Harley Davidson Garage Decor Vintage Tin Signs Retro Garage Poster Bar Wall Sign Pin Up Garage Sign Garage Decor Metal Signs for Men Tin Sign 12×8


Price: $9.49
(as of Feb 20, 2025 10:20:11 UTC – Details)



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Harley Davidson News

Harley-Davidson Korea Offers Up to 80% Off on Consumables and Riding Gear!

Harley-Davidson Korea Offers Up to 80% Off on Consumables and Riding Gear!
Photo courtesy : carguy(www.carguy.kr)


As we welcome the return of the riding season, a special promotion has been introduced for enthusiasts. This event focuses on offering reasonable price adjustments for consumables, presenting a wide array of products ranging from tires to oil filters and brake pads at more appealing prices. This initiative empowers riders to enhance their motorcycle’s performance while lowering maintenance expenses, leading to a safer and more sophisticated riding experience.

Exclusive discounts on consumables! The prices for essential items like tires (up to 44%), oil filters (up to 34%), brake pads (up to 15%), and spark plugs (up to 25%) have been adjusted competitively, enhancing the joy of riding while easing the financial burden. Other items such as lubricants, batteries, air filters, and consumable kits are also offered at discounts of up to 31%.

These advantages enable riders to maintain and manage their motorcycles with greater ease. Planning for long-distance trips becomes less daunting, helping to prevent potential accidents and minimizing costs on necessary replacements to keep vehicle performance optimal.

Enjoy discounts of up to 35% on riding gear! A variety of riding gear is available, making your rides not only safer but also more stylish, with discounts reaching 35%. This is an excellent opportunity to acquire vital gear like riding jackets, gloves, and boots at more affordable prices. Enhance your riding experience with quality protective equipment without the financial strain.

Seasonal clothing discounted up to 80%! A diverse selection of clothing suitable for both riding and everyday wear is being offered at discounts of up to 80% during the seasonal clearance event. Discover high-quality apparel from riding brands that blend functionality with style at competitive prices.

For those looking to enhance their parts and accessories, all Screaming Eagle items are available at a 30% discount, making it an ideal time for riders seeking heightened performance. Additionally, Ohlins suspension products will also be offered with a 30% discount along with free installation, benefiting riders aiming for improved stability during rides.

This promotion is available for a limited time, and certain items may sell out quickly, so don’t delay in making your purchases. For more information, visit the official Harley-Davidson Korea website, or check their official branches and social media channels.

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Harley Davidson Videos

1958 Harley Davidson Duo-Glide



The November 2020 Museum Auction is LIVE NOW! Check out the listings here; …

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Harley-Davidson Iconic Bar & Shield Logo Large Decal – Orange – 14″ x 11.5″


Price: $22.99
(as of Feb 20, 2025 04:18:51 UTC – Details)



Harley-Davidson Orange Bar & Shield Logo Large Decal, 30900P. Made from high-quality vinyl. Sheet Size: 12.5″ x 18″. Bar & Shield Logo Size: 14″ x 11.5″. These stickers will adhere to any smooth, flat surface. Made in the USA
Large Bar & Shield logo decal
Decal Sheet Size: 12.5″ x 18″
Bar & Shield logo size: 14″ x 11.5″
Orange and Black
Made in the USA

Customers say

Customers find the decals to have nice quality, good colors, and a large size. They are easy to apply and have a good price.