What if I told you that the most incredible country music festival lineup of the year is happening in Milwaukee, Wisconsin, during a Harley Davidson event?
Here’s the evidence…
Harley-Davidson, the legendary American motorcycle brand, is hosting the annual Harley-Davidson Homecoming® Festival from July 10-13 this year. It features live performances from some of the best in country music at Veterans Park on the Milwaukee lakefront. The ticketed concerts will take place on Friday and Saturday of the four-day event, headlined by Chris Stapleton (July 12th) and Hank Williams Jr. (July 11th), supported by artists including Turnpike Troubadours, Treaty Oak Revival, Sierra Ferrell, Charles Wesley Godwin, 40 Winchester, Ole 60, The Droptines, Giovannie and the Hired Guns, Kendall Marvel, Jason Momoa’s band, ÖOF TATATÁ, Bones Owens, Liam St. John, Hogslop String Band, Dalton Davis, Rob Langdon, and Sons of Habit across two stages.
As I mentioned, it’s incredibly STACKED. It’s hard to believe there could be a better country music lineup all year round.
Beyond the music, the festival will also feature Monster Energy Freestyle Motocross Shows with pro riders Axell Hodges and Takayuki Higashino, flash tattooing by renowned artist Luke Wessman, a beer hall, carnival games, a chainsaw woodcarving exhibit, and a custom Bike Build-Off Reveal by Unknown Industries, complete with live pinstriping from Taylor Schultz.
The Harley-Davidson Museum will kick off the Official Harley-Davidson Homecoming Festival and celebrate Military Appreciation Day on Thursday, July 10, with live performances headlined by rock band Buckcherry, plus custom bike displays, stunt shows, and a variety of other exciting activities provided by festival partners. End the festival on Sunday, July 13, with a Roll Out Brunch & Ride-In Custom Bike Show.
Dubbed “an annual celebration of music, moto-culture, and our beloved Milwaukee,” the Harley-Davidson Homecoming Festival will feature both free and ticketed events across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum, H-D Headquarters on Juneau Ave., Harley-Davidson Powertrain Operations in Menomonee Falls, and various local Harley-Davidson dealerships.
And make no mistake, the festival is open to all—whether you own a motorcycle or not… this event aims to engage riders, enthusiasts, and fans from around the globe. Expect moto-culture-inspired activities, local food and drinks, amazing musical acts, and exclusive H-D Homecoming Festival merchandise. The programs are designed for everyone, so even if you’re not a Harley owner, come join for fantastic music, delicious food, and great times with wonderful people.
Admission to Veterans Park for live musical performances and various activities requires a ticket. You can buy 2-day and single-day passes, as well as other extra experiences, which can be purchased HERE. Flexible “pay at your own pace” payment options are available, along with bundled savings of up to $60 with GA 2-pack or 4-pack tickets. GOVX & Student Discounts on 2-Day General Admission Tickets are also offered.
Check out the complete schedule below:
Complete Schedule of Events
Veterans Park Music Lineup
Veterans Park
Friday, 7/11: 2pm-11pm
Saturday, 7/12: 2pm-11pm
Catch legendary country icons like Chris Stapleton, Hank Williams Jr., Turnpike Troubadours, Treaty Oak Revival, Sierra Ferrell, Charles Wesley Godwin, 49 Winchester, Ole 60, The Droptines, Kendall Marvel, and many more on two stages at Veterans Park along the Milwaukee lakefront.
H-D® & Artist Merchandise
Veterans Park
Friday, 7/11: 2pm-11pm
Saturday, 7/12: 2pm-11pm
Remember your visit to the ultimate motorcycle hub with official Homecoming® and artist merchandise as well as exclusive gear.
Harley-Davidson® Hangout
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Relax and dive deep into the Harley-Davidson® experience. Check out the 2025 Harley-Davidson® motorcycles and the H-D Factory Race team while enjoying live music from the H-D Airstream. Learn about EAGLERIDER rentals and tours or take the first step in your riding journey by enrolling in the Harley-Davidson® Riding Academy.
Harley-Davidson® JUMPSTART™
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Visit the H-D Hangout to kick back and soak up all the Homecoming® vibes. Discover the 2025 Harley-Davidson® motorcycles, explore exclusive member perks, and get an up-close look at the LiveWire® display. Learn about rentals and tours with Eagle Rider or take your first step toward riding by signing up for the Harley-Davidson® Riding Academy. This area is designed to feel like home, whether you’re a longtime rider or just starting out.
Monster Energy Freestyle Moto Shows
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-9pm
Experience Monster Energy FMX demonstrations showcasing thrilling stunts from pro riders Axell Hodges, Takayuki Higashino, and other top talents from around the globe.
EAGLERIDER Rentals & Tours
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Visit EAGLERIDER at the H-D Hangout to discover rentals, tours, and everything they have to offer. Enjoy exclusive giveaways both days and join in on a hands-on experience where you can create your own custom H-D Homecoming souvenir. Don’t miss it!
Harley-Davidson Riding Academy
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Learn more about the Harley-Davidson Riding Academy and enter to win one of 25 complimentary Riding Academy classes! A grand prize also includes $1,000 toward riding gear. While you’re there, grab some free swag and get set to start your riding adventure.
Monster Energy Tattoo Parlor
Veterans Park
Friday, 7/11: 2pm-9pm
Saturday, 7/12: 2pm-9pm
Enjoy flash tattooing by celebrated artist Luke Wessman in the Monster Energy Tattoo Parlor, alongside the Monster Barber Shop.
Harley-Davidson® Airstream
Veterans Park
Friday, 7/11: 2pm-7pm
Saturday, 7/12: 2pm-7pm
Join DJ Shawna and Mr. New York live at the H-D Hangout Airstream. DJ Shawna will electrify the stage on Friday, while Mr. New York will keep the party alive with exciting sets on Saturday.
H-D® Creators Meet & Greet
Veterans Park
Friday, 7/11: 4pm-6pm
Don’t miss the largest Harley-Davidson® Creators Meet & Greet of 2025! Join us on Friday, July 11th from 4pm to 6pm at the H-D Hangout in Veterans Park. Meet renowned creators such as 2LaneLife, Her Two Wheels, Tiffany Rene, Traveling Tall, Just G Kue, Cody Rene Cameron, Cycle Fanatix, Rusty Butcher, Marvelkid87, EastCoastin, Thrashin Supply, MotoFotoDad, Kruesi Originals, Prism Supply, and more! Snap photos, chat about bikes, and connect with the pros.
Huckleberry Brand
Veterans Park
Friday, 7/11: 2pm – 9pm
Saturday, 7/12: 2pm – 9pm
Grab an exclusive H-D Homecoming bandana, crafted by noted artist Luke Wessman. Huckleberry Brand is known for heirloom-quality goods and limited-edition bandanas made in collaboration with top artists and brands, offering a blend of sustainability and timeless style.
Harley-Davidson® Stage – Friday
Veterans Park
Friday, 7/11: 3pm-10:45pm
Join us for an incredible music lineup featuring headliner Hank Williams Jr., Treaty Oak Revival, Charles Wesley Godwin, Ole 60, and Kendall Marvel.
Harley-Davidson® Stage – Saturday
Veterans Park
Saturday, 7/12: 4:15pm-10:45pm
Don’t miss the sensational music lineup featuring Grammy-winning headliner Chris Stapleton, The Droptines, Turnpike Troubadours, Sierra Ferrell, and 49 Winchester.
Harley-Davidson Museum
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Delve into the lifestyle, culture, and motorcycle community that only Harley-Davidson can provide. Explore the mechanics behind motorcycles and their storied history through a gallery featuring bikes from 1903 to now. Discover temporary exhibits that showcase experiences and stories shaping moto culture.
Official H-D Homecoming® Kick-off Party
H-D Museum
Thursday, 7/10: 10am-11pm
Sons of Sconnie: 4:30pm-7pm
Hippies & Cowboys: 7:35pm-9pm
Buckcherry: 9:30pm-11pm
Welcome the festival with a vibrant gathering of motorcycles and an unforgettable night! The H-D Museum is the epicenter for kicking off the festival in true H-D style. Enjoy free live performances from Sons of Sconnie and Hippies & Cowboys, culminating in a high-energy set by Buckcherry. This is a chance to connect with fellow riders and fully embrace the spirit of Harley-Davidson—all without admission costs!
Harley-Davidson® Shop
H-D Museum
Thursday, 7/10: 10am-9pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
Check out exclusive apparel, collectibles, and accessories straight from the Harley-Davidson® Museum, including archival reproductions and a custom station for creating your own unique gear.
Wisconsin Lottery® Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
The Wisconsin Lottery promotes community enhancement through the return of 93% of its revenue to winners, retailers, and homeowners across the state. Since 1988, it has generated over $19.1 billion, including more than $10.8 billion in prizes and over $5.7 billion for property tax credits to eligible homeowners.
H-D® Factory Outlet
H-D Museum
Thursday, 7/10: 10am-9pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
The first and only H-D® Factory Outlet is your go-to spot for end-of-season gear and discontinued products.
Harley-Davidson® Insurance
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
For over two decades, riders have relied on Harley-Davidson® Insurance to safeguard their bikes. Unique coverage options and discounts could save you up to 25%*. Visit us for a free quote, giveaways, and chances to win prizes. *25% savings reflect a paid-in-full discount.
Official H-D® Membership Check-In
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Harley Owners Group® members: Swing by the H-D Membership® area at the H-D Museum for your exclusive event keepsake and a bonus Homecoming™ Ride Challenge gift. Discover member benefits such as unlimited museum visits, Fast Pass entry, and a unique group ride. Curious about H.O.G.? Come sign up!
Real Deal Revolution Workshops
H-D Museum
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Join us to learn skilled trades from groundbreaking women in the industry, covering welding, pinstriping, leatherwork, moto 101, and more.
2025 H-D® New Product Showroom
H-D Museum
Thursday, 7/10: 10am-8pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Explore the 2025 line-up of Harley-Davidson® motorcycles, including our exciting new CVOs, Grand American Touring, Cruiser, Adventure Touring, and Sport models.
H-D Museum Live Music: Friday
H-D Museum
Friday 7/11:
Big Al Wetzel: 12pm – 2pm
Driving Miss Crazy: 2:30pm – 4:30pm
The Now Band: 5pm – 8pm
Join us for live music from regional artists throughout the day on the Rockford Fosgate® Stage featuring Big Al Wetzel Band, Driving Miss Crazy, and The Now Band.
H-D Museum Live Music: Saturday
H-D Museum
Saturday 7/12:
Rebel Grace: 12pm – 2pm
Landline: 2:30pm – 4:30pm
INFER/RED: 5pm – 8pm
Enjoy BBQ from MOTOR® Smokehouse along with live music from regional artists throughout the day on the Rockford Fosgate® Stage, featuring Rebel Grace, Landline, and INFER/RED.
H-D Museum Live Music: Sunday
H-D Museum
Sunday 7/13:
Crossfire: 11am-1:30pm
The Playlist: 2pm-4pm
Before you head home, visit the H-D Museum for brunch, a custom bike show, and live music from regional artists Crossfire and The Playlist.
MOTOR® Bar & Restaurant
H-D Museum
Thursday, 7/10: 10am-10pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
An iconic Milwaukee establishment with a modern twist. MOTOR’s bold American classics celebrate the spirit of life on the road.
CAN ROOM @ MOTOR® Bar & Restaurant
H-D Museum
Thursday, 7/10: 10am-10pm
Friday, 7/11: 10am-8pm
Saturday, 7/12: 10am-8pm
Sunday, 7/13: 10am-5pm
Adjacent to our lively plaza, the Can Room is your go-to for a refreshing drink, a fantastic MOTOR meal outdoors, or tasty bites from local food trucks. Stop by, relax, and savor the atmosphere.
Concessions / Food Trucks
H-D Museum
Thursday, 7/10: 11am-10pm
Friday, 7/11: 11am-6pm
Saturday, 7/12: 11am-6pm
Sunday, 7/13: 11am-5pm
Local food trucks will collaborate with MOTOR on the H-D Museum Campus to bring you mouthwatering meals.
Official Harley-Davidson® Trucks Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Harley trucks? Absolutely. These are not just any pickups; they represent the ultimate four-wheeled creations, born from a groundbreaking partnership between FOX Factory Vehicles and Harley-Davidson’s design team. Visit our display to admire the Harley-Davidson® Ford F250 and GMC Sierra 1500, each featuring a premium suspension lift system, FOX shocks, custom wheels, exclusive badging, and a luxurious custom interior—this showcase is a must-see for any thrill-seeker!
Harley Owners Group® Breakfast with Bill
H-D Museum
Friday 7/11: 8am
Enjoy breakfast, insider stories, and an exclusive tour of the Harley-Davidson® Museum with Bill Davidson, H-D’s Global Brand Ambassador and grandson of H-D® co-founder William Davidson. This event is exclusive to H.O.G.® members and a guest for $75 per person, with limited availability.
V-Twin Visionary Custom Motorcycle Showcase
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Get excited with V-Twin Visionary as they showcase some of the most impressive custom bikes across various styles.
Rockford Fosgate® Motorcycle Audio Experience
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
Experience Rockford Fosgate’s all-in-one motorcycle audio solutions for your Harley-Davidson® bike, with specially designed amplifiers and speakers that amplify your ride’s soundtrack.
Sunset Smokeout at the H-D Museum
H-D Museum
Friday 7/11: 10am-8pm
Saturday 7/12: 10am-8pm
As the sun sets, relax in our Milwaukee-style beer garden with a beverage in hand, enjoy live music, and embrace that perfect summer evening. Then, gear up for the main event—our H-D smoker will be cooking up a Surf ‘n’ Turf BBQ, featuring a Smoked Shrimp & Brisket Platter with a unique Homecoming BBQ sauce crafted by Chef Doug. Want to improve your BBQ skills? Chef Doug will offer PIT talks and live demos throughout the weekend, sharing exclusive tips and tricks for mastering smoker-style grilling. Expect good food, great music, and a classic Milwaukee-style gathering.
Dunlop® Motorcycle Tires
H-D Museum
Thursday, 7/10: 10am-6pm
Friday, 7/11: 10am-6pm
Saturday, 7/12: 10am-6pm
Sunday, 7/13: 10am-5pm
For over 40 years, Dunlop tire engineers have collaborated with Harley-Davidson to create tires that meet the demanding performance standards set by Harley-Davidson. Dunlop is the only tire company that develops and manufactures motorcycle tires specifically for Harley-Davidson in North America, ensuring that every Harley-Davidson rider benefits directly. We at Dunlop look forward to seeing countless visitors from around the world and hearing your feedback on our products.
Twisted Tea® Experience
H-D Museum
Thursday, 7/10: 1pm-6pm
Friday, 7/11: 1pm-6pm
Saturday, 7/12: 1pm-6pm
Sunday, 7/13: 12pm-4pm
Twisted Tea, America’s beloved hard iced tea, is proud to be the official hard iced tea partner of the H-D® Museum during the 2025 H-D® Homecoming festival. This summer during the H-D® Museum Bike Night Concert Series, take part in weekly drawings for Twisted Tea prizes, enjoy a photo opportunity in the sidecar of our 1977 Shovelhead, and enter for a chance to win a custom Twisted Tea-branded Harley-Davidson® bike built by Cycle Source, which includes a VIP experience at the H-D® Museum.
Roll Out Brunch & Bike Show
H-D Museum
Sunday, 7/13: 10am – 5pm
After a weekend of festivities, fuel up with our Roll Out Brunch & Bike Show at the H-D Museum! We’ll be serving up pancakes and smoked bacon from our legendary H-D smoker, featuring all your brunch favorites with a Milwaukee twist. Whether you prefer your coffee black or enjoy a Bloody Mary with a beer back, we’ve got you covered. Meanwhile, admire the custom bike show featuring one-of-a-kind rides that you won’t find anywhere else. Don’t miss this last chance to soak up the Homecoming vibes—roll in hungry and ride out satisfied!
EAGLERIDER Rentals & Tours
H-D Museum
Thursday, 7/10: 10am – 8pm
Friday, 7/11: 10am – 6pm
Saturday, 7/12: 10am – 6pm
Sunday, 7/13: 10am – 5pm
Get all the details on H-D rentals, tours, and experiences. Ever dreamed of riding a Pan America in Alaska? Book a once-in-a-lifetime adventure. Want to save on rentals? H.O.G.® members enjoy exclusive discounts. Even if you own a motorcycle, EAGLERIDER allows you to explore more destinations across the country. Stop by for more information and a chance to win exclusive giveaways.
Shanky’s Whip™ Experience
H-D Museum
Thursday, 7/10: 2pm – 11pm
Friday, 7/11: 12pm – 8pm
Saturday, 7/12: 12pm – 8pm
Sunday, 7/13: 12pm – 5pm
Try samples of Shanky’s Whip Black Irish Whiskey Liqueur, which beautifully blends the flavors of vanilla and caramel with Irish whiskey—straight from County Cavan, Ireland. Capture a memorable moment with Shanky’s 10-foot-tall animatronic ostrich as you enjoy your new favorite whiskey. Visit www.shankyswhip.com for more details.
Ives Brothers Wall of Death
H-D Museum
Thursday, 7/10: 3pm – 9pm
Friday, 7/11: 2pm – 7pm
Saturday, 7/12: 2pm – 7pm
Sunday, 7/13: 11am – 4pm
Witness a thrilling stunt performance by The Ives Brothers Entertainment on the Wall of Death.
The Skin Museum: Custom Tattoos
H-D Museum
Thursday, 7/10: 12pm – 8pm
Friday, 7/11: 12pm – 6pm
Saturday, 7/12: 2pm – 6pm
Sunday, 7/13: 10am – 5pm
Experience top-notch tattoo artistry at the Skin Museum, featuring talented award-winning artists skilled in various styles and custom designs. *Must be 18 years of age.
H-D® Headquarters Tour
H-D Headquarters
Thursday, 7/10: 10am-5pm
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
(Last tour starts at 4pm daily)
Step into H-D Headquarters on Juneau Avenue—where Harley-Davidson® originated over 100 years ago. Join us for a 40+ minute guided tour through the historic grounds where key moments in motorcycle history have taken place.
H.O.G.® Homecoming Ride
H-D Headquarters
Thursday 7/10: 9am
Departure: 10am
Join fellow Harley Owners Group® members for a scenic ride through picturesque forests, rolling hills, and historic landmarks of southern Kettle Moraine Drive. This six-hour adventure includes a lunch break at Old Wisconsin—a favorite of Willie G’s. Registration is $25, which includes lunch and a commemorative t-shirt. Limited spots available.
Legendary Lens
H-D Headquarters
Thursday, 7/10: 10am-5pm
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Visit H-D® Headquarters to capture your picture at several historical landmarks. This experience is self-guided and outdoors.
H-D® HQ Oasis and Entertainment
H-D Headquarters
Friday, 7/11: 10am-5pm
Saturday, 7/12: 10am-5pm
Relax at the Davidson Park Oasis for delicious treats from food trucks, live music, and fun lawn games.
Harley-Davidson’s Women’s Ride
H-D Headquarters
Friday, 7/11: 2pm – 9pm
Saturday, 7/12: 2pm – 9pm
Ladies, start your engines and ride with Harley-Davidson® as a tribute to “the first lady of motorcycling” Nancy Davidson. Enjoy a premium H-D collectible, complimentary coffee, and donuts before the ride—all while supporting the Cancer Research Institute.
H-D® Powertrain Operations Factory Tour
H-D Powertrain Operations
Thursday, 7/10: 9am-3pm
Friday, 7/11: 9am-3pm
Saturday, 7/12: 9am-3pm
(Last tour begins at 3pm daily)
Visit Harley-Davidson® Powertrain Operations, where the pulse of every Harley-Davidson motorcycle is created (Located in Menomonee Falls, WI). This 30-45 minute self-guided tour takes you across the factory floor for insights into elements of the engine assembly process.
Harley-Davidson® Model Year 2025 Demos
H-D Powertrain Operations
Thursday, 7/10: 10am-4pm
Friday, 7/11: 10am-4pm
Saturday, 7/12: 10am-4pm
(Registration Closes at 3pm. Last demo ride at 3:30pm)
Join us at the Powertrain Operations Facility for an exclusive chance to demo ride the 2025 Harley-Davidson® lineup, including the revolutionary Pan America® 1250 ST and the legendary Street Glide® Ultra. Experience cutting-edge technology and enhanced performance with our comprehensive Cruiser lineup, featuring the Milwaukee-Eight® 117 engine, new ride modes, and updated styling. Plus, feel the adrenaline on our specially upgraded demo bikes, equipped with Screamin’ Eagle® 131 and 135 engines.
