Stay up-to-date with the latest in the world of Harley-Davidson. From new model releases and technology advancements to company announcements and industry insights, this category covers all the breaking news and essential updates about Harley-Davidson. Whether you’re a die-hard fan, a rider, or simply curious about the iconic brand, our news section keeps you informed on everything happening with Harley-Davidson, including events, partnerships, and trends shaping the future of motorcycling.
It is with profound sadness that we share the news of the passing of Paul Quick Morrow, a truly unique husband, father, brother, son, remarkable uncle, and friend. Paul embarked on his final journey on March 21, 2025, at the age of 61. While we are still trying to adjust to life without him, we find comfort in knowing he was embraced in Heaven by his parents, Elizabeth and Murray (Slim) Morrow, and his brother Ronnie, alongside many other cherished family and friends.
Paul was a family man at heart. He was a devoted husband to Nina and a proud father to Gibson and Melody. As the youngest sibling to George, Sandy, Jackie, Dick, and Nancy, he was also an incredibly fun uncle who always arrived with a smile, a huge hug, and a witty remark. His family meant the world to him, and regardless of life’s challenges, he continually prioritized their needs.
Known as “Aqua Man,” Paul had an unwavering passion for motorcycles. When he wasn’t with family, you could find him riding his Harley Davidson. His beaming smile gave away his excitement whenever he was out for a ride. The joy of cruising with his wife, family, and friends filled him with happiness, and he rode with the fervor that only a true Harley enthusiast could understand. We wouldn’t be surprised if he rode his bike into the afterlife if he could.
Let’s not overlook Paul’s love for drumming. Whether he was engaged in a jam session with friends or putting on a private concert in his garage, the world was his stage. If there was a rhythm, Paul was there; if there wasn’t, he’d create one. Music was a language he spoke fluently.
Paul possessed a rare gift of genuine sincerity, treating everyone—including strangers—as if they were longtime friends. His humor, generosity, and infectious grin made a lasting impact on everyone he encountered. He was the type of person who could light up a room simply by walking in with a broad smile and open arms for everyone.
This is how we’ll remember him: the Harley-riding, music-loving soul who never met a stranger. His absence is immeasurable, but we’ll honor his legacy by emulating his kindness and love.
The warm welcome party in Heaven includes Paul’s loving parents, Elizabeth and Murray (Slim) Morrow; brother Ronnie; nieces Collen and Sandy; nephews Kenny, Jeremy, Preston, and Shane; father-in-law Roy Herman; and Frank Arnold.
Left to cherish his memory are his wife Nina; children Gibson and Melody; sisters Sandy, Jackie, and Nancy (Mike); brothers George and Dick (Cindy); and numerous nieces, nephews, great-nieces, and great-nephews (we lost count).
A celebration of life service will take place at 7 p.m. on Wednesday, March 26, 2025, at the Heritage House of Cavin-Cook Funeral Home, Mooresville. The family will greet friends from 5 to 7 p.m. before the service.
Harley-Davidson and its Buell division will once again serve as presenting sponsors for the 2009 American Motorcyclist Association (AMA) International Women & Motorcycling Conference, scheduled to take place in Keystone, Colorado, in April next year.
The motorcycle manufacturer based in Milwaukee has been enhancing initiatives aimed at encouraging more women to engage in motorcycling and has previously supported the conference.
1. BRAND NEW Firestone Transforce HT tires paired with 8 lug Ram wheels that were removed from a 2024 Ram 3500. The tire size is 275/70/R18, and they have precisely 277.8 miles on them! MUST PURCHASE BOTH WHEELS AND TIRES – all four of each are included! I will NOT separate the sets! Additionally, I have a custom-built heavy wooden dog crate that was previously used as an entertainment center while also serving as a dog crate. It is designed for two dogs, but the partition can easily be taken out to use it as one large crate. Asking $250 OBO. For sale: a 2002 Harley Davidson Fatboy in clean condition, featuring lots of chrome. I’m the second owner and the bike has 42,000 miles. Priced at $5,500 or best offer. Please call or text 757-710-4703 (text is preferred and leave a message for calls). Everything is located in Onley, VA.
2. 19-foot galvanized Load Rite boat trailer suitable for a skiff, in fair condition. Priced at $400. Call 757-710-2823.
3. 40-channel CB radio with antenna for $35 OBO, it works well. A Husqvarna weed eater that is like new but won’t start, asking $30 OBO. Also available is a paintball setup that includes 6 markers, tanks, and masks for $175 OBO. Contact 757-990-1134.
4. John Deere 2150 tractor in good condition, everything functions properly. This nice tractor has a strong motor and new front tires. Asking $6,000 OBO. Additionally, a 17 ft Duracraft boat that is 80 inches wide, fully loaded on a custom trailer, featuring a 90 HP 4-stroke Mercury engine with only 120 hours. Ideal for duck hunting and great for fishing. Asking $15,250 OBO. Also selling a Winchester model 42 pump by Browning in .410 gauge, brand new in the box for $1,200 OBO. Contact 757-894-9230.
5. 48″ Husqvarna riding mower for $400. Call 757-694-1332.
6. LF single wheel metal wheelbarrow. For inquiries, call 757-710-5324.
7. Stained glass tools and glass for sale, contact 757-990-9136.
8. 10 bags of fast 2k post anchors available for $50. Call 757-993-0926.
9. Husqvarna straight shaft weed eater for $60, contact 757-709-3269.
10. LF gas-powered golf cart. Inquire at 757-709-5069.
11. Free firewood available. I can pull the trees to a clearing; you can cut and haul them away. Plenty of hardwoods. Call 757-894-9719.
12. For sale: Harley Davidson jacket in size large and chaps. Make a reasonable offer by calling 757-894-3742.
13. Husqvarna 48″ mower for $600, Craftsman rear tine tiller for $150. Call 443-783-2020.
14. 1999 Sedona pickup truck for $3,800. 2002 Kawasaki motorcycle 1200cc Voyager for $2,600. Also selling chaps, vest, and Harley boots in size 9 plus a helmet for $125. Call 757-894-5713.
15. 2005 Ford Focus, runs and drives, being sold for parts and has no title. More details at 800.bo. Contact 609-780-4960.
16. Electric recliner with lift for $600, inversion table for $100, and various fruit trees/shrubs available. Call 757-710-7830.
17. LF tire/rim for a 1996 Honda Accord, size 195/70R16. Contact 410-422-8973.
18. Like-new 4″ gas-powered auger for $125, 30 shutters available at $10 each or all for $150, and a new TV wall mount that supports up to 300 pounds for $150. Please call 757-710-1490.
Mr. Tex Frederick George Salisbury, a resident of Chatham, passed away peacefully on Thursday, March 20, 2025, surrounded by family at the Chatham-Kent Health Alliance, at the age of 68.
Born in Chatham, Tex was the son of the late Charles Salisbury and the late Mary Bedard (née Marsh). He was a cherished husband to Kari Salisbury (née Thomas) for 42 years.
Tex was a devoted father to Tabitha (Jeremy), Teresa-Lyn (Joe), Cheryl (Eric), Mary Jean, and David.
He will be deeply missed by his grandchildren Victoria, Jeffrey, Josh, Telisa, Lukus, Ocean, Harley, and Sonny, as well as his great-grandchildren Declan, Charlotte, and Eivor.
Tex is survived by his kind siblings Bonnie (Don) Leveille and Mary (Tim) Bechard, along with numerous nieces, nephews, family, and friends. He was predeceased by his sister Christine “Cricket” Van Boven.
Enjoying fishing, a passion for Harley Davidson motorcycles, and attending the Friday the 13th gatherings in Port Dover with his best friend Chucky were some of his favorite pastimes.
He treasured spending time with his wife, daughters, and grandchildren.
The arrangements are entrusted to the Eric F. Nicholls Funeral Home Ltd., located at 639 Elgin St., Wallaceburg.
Visitation will occur on Sunday, March 23, 2025, from 2-4 p.m. and 7-9 p.m., with cremation to follow.
In lieu of flowers, donations to the Parkinson’s Society can be made at the funeral home.
Robert Edward “Bob” Niehaus, 78, of Triadelphia, WV, passed away on Thursday, March 20, 2025, at Wheeling Hospital – WVU.
Born in Wheeling, WV, on September 8, 1946, he was the son of the late Joseph and Helen (Biedel) Niehaus. Bob was a proud veteran of the U.S. Navy, serving during the Vietnam War. After his military service, he returned home and worked as a coal miner, ultimately retiring from Consol Energy after many years of devoted service. He was an active member of New Life Fellowship, the Elm Grove Eagles, and the Eagle Riders. Bob loved riding motorcycles, particularly his Harley Davidson, and enjoyed playing darts with his family and friends.
He was preceded in death by his brother, Joseph Niehaus.
Bob is survived by his beloved wife of 30 years, Linda (Quiring) Niehaus; daughters, Lori Anderson and Robin (Rich) Berisford; step-sons, Jacob (Lisa) Stone and Jefferson (Rhonda) Stone; step-daughter, Jennifer Stone; and grandchildren, Kersten, Kara, Blake, Sara, Abigail, Nyklas, Brook, Gebriella, and Josie. He also leaves behind great-grandchildren, Kaydon, Braydon, and Samuel, along with several nieces and nephews.
Family and friends are invited to gather on Wednesday, March 26, 2025, at Altmeyer Funeral Homes, Elm Grove Chapel, located at 154 Kruger St., from 2 PM until the time of the service at 4 PM, officiated by Rev. Gino Vercellotti.
In lieu of flowers, the family requests that memorial contributions be made to the Wheeling Soup Kitchen at www.tmcfunding.com.
Expressions of sympathy can be sent to the family at www.altmeyerfuneralhomes.com.
Nomos presents a refined take on its modern dress watch. Additionally, explore a summer-ready J.Crew suit, durable Harley-Davidson gear, and more.
Nomos
Every product is meticulously chosen by our editors. If you make a purchase through a link, we may receive a commission. Learn more
The product landscape is rapidly evolving. From sleek dress watches to summer-appropriate suits, discover the most intriguing latest offerings from Nomos, J.Crew, and beyond.
The Minimatik is arguably Nomos’s finest example of contemporary dress watches, recently expanded with three new references. While all timepieces retain the same DUW 3001 Neomatic automatic movement, significant modifications have been made, notably in size. The previous models measured 35.5mm, while this new set has grown to 39.5mm. Additionally, improvements include a redesigned case, featuring more sculpted lugs and a gold-accented date window at the 3 o’clock mark.
Dickies x Harley Davidson
Dickies x Harley-Davidson “Born to Be Alive” Collection
A collaboration between two legendary American brands results in a collection of moto-inspired workwear. Designed for seamless use from the workshop to the road, this range showcases classic Dickies designs, including the Original 874 Work Pants and the Eisenhower Jacket featured above, complete with iconic Harley touches. This collection also offers graphic tees, work shirts, vests, hoodies, and caps at budget-friendly prices.
J.Crew
J.Crew Ludlow Suit in Japanese Cotton Chino
The J.Crew Ludlow suit remains the ultimate value in off-the-rack tailoring. This Japanese Cotton Chino edition exemplifies that for just above $500, including tax, it rivals the fit, feel, and finish of competitors at twice the cost. Available in navy and olive, it effortlessly adapts as both chinos and a blazer.
Richard Mille
Richard Mille RM 43-01 Ferrari
Richard Mille’s timepieces are akin to supercars for your wrist, exemplified by the ultra-high-end watchmaker’s latest venture with Ferrari. The RM 43-01 Ferrari features the brand’s signature tonneau shape, offered in either Grade 5 titanium or proprietary Carbon TPT, showcasing a highly intricate skeletonized movement. This in-house crafted engine, Calibre RM43-01, includes a tourbillon, split-second chronograph, power reserve indicator, and torque indicator for monitoring mainspring pressure. Despite the complexity, hints of Ferrari’s design aesthetics are uniquely integrated throughout the watch. Prices start at an astonishing $1.3 million in titanium, with the Carbon TPT version at $1.535 million.
Ebbets Field
Ebbets Field Spring/Summer 2025 Collection
Renowned for vintage athletic wear, historic jerseys, and wool flannel garments, Ebbets Field, which has roots dating back to 1988 and was acquired by Lids in 2022, has reinvented itself with the launch of a menswear line. Their inaugural collection preserves its classic baseball heritage while expanding into a wider range of products, including jackets, hoodies, shirts, and hats.
Investigators from the Los Angeles County Sheriff’s Department Operation Safe Streets Bureau at the Palmdale Station have initiated a probe into an Antelope Valley gang involved in severe criminal activities across the area.
College of the Canyons will be conducting a Resume Refresh session to help participants prepare for the SCV Job Fair, scheduled from 9 a.m.-3 p.m. on Wednesday, April 16, at the COC Employment Center Building at the Valencia Campus.
The Black Business Council is hosting a “Linking Leaders” event to welcome the newly appointed Council Chair, Tamara Pickering, from 5-6:30 p.m. on Wednesday, April 2, at Venue Valencia, 28678 The Old Road, Valencia, CA 91355.
Venue Valencia, in collaboration with Harley Davidson of Santa Clarita, True Barre, and D’Wilifri DanceArt Entertainment, will host an “Easter Eggstravaganza” event from noon to 6 p.m. on Friday, April 11, at 28678 The Old Road, Valencia, CA 91355.
The Tony Award winner for Best Musical in 1983, “CATS,” will be premiering on Saturday, March 22, and will play until Saturday, April 26, at the Canyon Theatre Guild in Old Town Newhall.
Anne and William Hawley from Garden Grove have filed a lawsuit in Los Angeles County Superior Court, claiming that the X2 roller coaster at Six Flags Magic Mountain led to the death of their son, Christopher Hawley.
The Santa Clarita Artists Association Gallery will host the group art exhibition, Western Close Up, from Friday, April 4 to April 19, with an opening reception on Saturday, April 5, from 5-8 p.m.
A series of late-winter storms delivered essential rain to the region last week, increasing the accumulated stormwater captured by Los Angeles County to 11.9 billion gallons just weeks before the storm season concludes on April 15.
The Los Angeles Homeless Services Authority has released the preliminary raw Unsheltered Count data for the 2025 Greater Los Angeles Homeless Count. The agency anticipates a decrease of 5-10% in unsheltered homelessness in the Los Angeles Continuum of Care based on these initial figures.
Mojean Aria, a rising actor from Australia, engaged in discussions about the film industry with College of the Canyons students enrolled in the Media Entertainment Arts program during an open master class on Tuesday, March 18.
The Governing Board of the William S. Hart Union High School District has unanimously approved the appointment of Gretchen Bergstrom as the new Director of Fiscal Services.
The Boys & Girls Club of Santa Clarita Valley is hosting its annual auction, titled The Big Easy, on Saturday, May 31.
For arts, entertainment, dining, shopping, and events, Old Town Newhall is your go-to destination.
The Santa Clarita Public Library will be hosting the Trail Tales New Book Launch Storytime Party at 9:30 a.m. on Tuesday, March 25, at Duane R. Harte Park, 26401 Riverrock Way, Santa Clarita, CA 91351.
Jonathan Larson from The Master’s University has made remarkable golfing achievements this season, with five victories in six tournaments. He set a record with an opening round score of nine-under 63 during the TMU Spring Invitational at Soule Park Golf Course in Ojai on Monday, March 17.
The Master’s University baseball team concluded their series against Hope International with a 14-4 loss in the final game on Sunday, March 16, managing to secure one win during the four-game series.
The Master’s University beach volleyball team participated in a tri-match against NCAA Division I CSUN and Nebraska in Northridge on Wednesday, March 19.
2012 – The county supervisors greenlit a 50-year operating agreement for Placerita Canyon State Park [read]
For the first time, the King of Retro, Charles Phoenix, will present an original show in the Santa Clarita Valley at 3 p.m. on Sunday, April 27.
The Los Angeles County Department of Public Health issues a warning to residents planning to visit the following beaches in Los Angeles County to refrain from swimming, surfing, and playing in ocean waters:
Los Angeles County Assessor Jeff Prang is set to conduct an in-person Homeowners’ Resource Fair on March 22 in Duarte, focusing on disaster relief programs available for those affected by the recent Eaton and Palisades Fires.
The Chief Sustainability Office of Los Angeles County has published its March newsletter, detailing current priorities and initiatives.
Enrollment for the Spring 2025 semester at College of the Canyons is still open, with over 500 short-term classes available across a variety of core subjects that meet four-year university transfer criteria.
Circle K is dedicated to serving its West Coast communities and is celebrating American Red Cross Month with a fuel discount of 40 cents off per gallon this Thursday, March 20, from 4 to 7 p.m.
A motorcycle rider succumbed to her injuries following a traffic accident on Wednesday night in Orion Township, as reported by the Oakland County (Michigan) Sheriff’s Office.
The incident occurred around 8 p.m. at the intersection of Lapeer Road and Morgan Hill Drive.
The rider, Jennifer Marie Billington, 48, from Lake Orion Village, was operating a 2012 Harley Davidson FLHX motorcycle northbound on Lapeer Road when a 42-year-old man from Royal Oak, driving a 2020 Dodge Caravan, failed to yield while entering the roadway from Morgan Hill Drive. The motorcycle collided with the driver’s side of the van, according to deputies.
Deputies performed lifesaving measures until EMS arrived, after which the victim was transported to McLauren Oakland Hospital, where she later passed away from her injuries.
Billington was wearing a helmet during the incident.
The driver of the van was wearing a seatbelt and thankfully wasn’t injured in the accident.
The Oakland County Sheriff’s Office Crash Reconstruction Unit is conducting an ongoing investigation.
Paula Wethington serves as a digital producer at CBS Detroit. She has previously worked in digital content roles at NEWSnet, the Gannett/USA Today Network, and The Monroe News in Michigan. Paula is an alumna of the University of South Carolina.
The Harley-Davidson Softail has been discontinued. The latest entry-level Softail model is now the Street Bob. True to its name, it features a bobber-style design typical of a cruiser motorcycle, aimed primarily at customization, minimizing unnecessary features. This medium-sized bike offers a reliable engine and a comfortable riding position, designed to be both agile and dependable. Over time, it has gained popularity among custom bike builders. This sparked an idea – let’s explore what enhancements can be added to the Street Bob from the OEM catalog and at what cost.
It’s important to note that we won’t be seeking high-end modifications such as a Screamin’ Eagle 135 ci Stage IV engine, since that upgrade isn’t offered – although we will consider a few Screamin’ Eagle parts. Our goal isn’t to create a bike that could feature in Sons Of Anarchy; we’re focusing on reasonable upgrades available from Harley-Davidson. Here’s what we found.
For accuracy, the data compiled in this article was sourced from various manufacturers and other reputable sources.
What are the options if you don’t like Harley’s Street Bob? We’ve got 10 for you, from American Iron to German engineering
What Is A Base Street Bob Like?
Setting A Baseline
The Street Bob stands out as one of Harley-Davidson’s top motorcycles. Its starting price is $17,199, which includes features like alloy wheels and a flat gray paint scheme. The hardware remains consistent regardless of the chosen accessories. The Street Bob is powered by the Milwaukee-Eight 117 Classic engine, delivering 98 horsepower and 120 pound-feet of torque from 1,917 cc. With a by-wire throttle, it offers ride modes and cruise control alongside a full suite of Harley safety features, including cornering ABS, cornering traction control, drag-torque slip control with cornering capabilities, and a tire pressure monitoring system.
Despite its vintage aesthetics, such as the gaiters, the suspension is modern, utilizing Showa dual-bending valve forks. Similarly, while the brakes may not be radially mounted, the front features 4-piston fixed calipers which provide impressive feel and feedback along with robust stopping power.
What Upgrades Are Available For The Harley-Davidson Street Bob?
Accessories Include Paint, Wheels, Seats, Among Others
The Street Bob is priced at $17,199 as its base cost, coming with alloy wheels and a gray paint scheme. Now, let’s get into the exciting options. The trim comes only in chrome, with no blacked-out variant. To upgrade from the gray paint, you’ll need to spend $350 for black, $525 for a shade Harley names ‘Centerline’ in bright yellow, and $650 for the most luxurious color options, Iron Horse Metallic and Purple Abyss Denim.
If you choose to upgrade the wheels to laced ones, it will cost an additional $800. Below, we’ve detailed the most notable upgrades to give you an overview of potential costs. Some options cannot be combined – for instance, three air cleaners are available, but only one fits. Among the accessories, the single-sided swingarm bag ($242.95) might seem unconventional for a Street Bob, yet it adds a unique touch. The available air cleaners include a wedge air cleaner ($974.90) and a round air cleaner ($724.90) for a more traditional aesthetic.
A Switchback seat with red stitching is available for $499.95, while a U-stitch option can be paired for $399.95. A Hollywood handlebar ($189.95) isn’t compatible with the quarter fairing but works with the detachable windshield ($489.95) and a tall sissy bar with passenger pillion ($312.90). If you prefer a one-stop solution, the Coastal Package (FXBB) costs $1,627.99, including the quarter fairing, switchback seat, hand grips, 80 Grit claw-style metal footpegs, and the necessary components to install turn signals.
For $15,999, you can have a thoroughly modern bike with all the bells and whistles. And the right badge!
Performance Upgrades For The Street Bob
Did We Mention The Street Bob Can Be Infinitely Customized?
Harley-Davidson
The Street Bob is a unique motorcycle that appeals to a broad audience – its low seat height and friendly power delivery make it beginner-friendly, while providing enough excitement for seasoned riders. Harley has strategically designed it with a traditional frame, recognizing its potential as a customization canvas. In contrast, bikes like the Sportster S integrate the engine into the chassis, which aids in weight reduction but restricts modification options.
Harley-Davidson Street Bob Performance Accessories
This bike was the highest torque Harley-Davidson cruiser available for under $15,000.
In the case of the Street Bob, customization is wide open, so we’ll examine the options available from the Screamin’ Eagle catalog as well. You can opt for either a Stage I or Stage II upgrade, both of which include a freer-flowing intake and exhaust alongside an ECU remap for Stage I. The Stage II option provides a choice of cams – either a ‘torque’ cam for improved low-end power or a ‘power’ cam to enhance high-end performance.
Harley-Davidson Street Bob Accessories
Base price
$17,199
Most expensive paint option
$650
Cross spoke rims
$800
Sissy bar
$366.85
Saddlebags
$1,057.90
Forward footpegs
$574.95
Comfort seat
$414.95
Heavy breather air cleaner
$724.90
Black fork tubes
$549.95
Quarter fairing
$838.14
Handgrips
$129.95
Performance Accessories
$3,230
Total
$26,861.59
Additionally, for optimal performance, you’ll need high-capacity tappets and adjustable pushrods. Do note that the table below includes only the essential components for the upgrade, excluding optional but recommended additions like a high-volume oil pump and cam support plate kit for $800, or the valve spring upgrade priced at $350. Interestingly, the Heavy Breather intake is $125 cheaper when obtained from the Screamin’ Eagle section.
Unfortunately, a crate engine isn’t available; it’s best to stop the fantasies about that Screamin’ Eagle 135 ci right now. By combining the performance upgrades ($3,230) with the cosmetic enhancements ($23,631.59) and adjusting for one Heavy Breather Intake ($724.90) included in both categories, the total cost of a fully equipped Street Bob comes to $26,861.59.
Harley-Davidson has once again reduced the price of their Nightster model.
Brabus has formally initiated plans for their next high-end motorcycle – the 1400R.
Yamaha is taking steps towards sustainability with a new carbon-neutral paint process that offers more color options and reduces environmental impact.
Let’s kick things off with the current situation surrounding Energica.
Electric Everything: Energica Set to be Auctioned Off
Energica’s Experia. Media sourced from Energica.
Minimum Bid Set at €4,275,000
Not long ago, we informed you that Energica was struggling to maintain its financial health due to some unfortunate decisions made by its parent company, leading to a bankruptcy judicial liquidation decision in October 2024.
Now, we bring you the latest update regarding Energica and everything associated with the brand.
As reported by Motociclismo, the company is set for auction. Bid submissions closed today, and tomorrow we will learn more about who emerged as the highest bidder for Ideanomics’ premier electric motorcycle brand.
What price are we expecting for Energica in this auction? Sources indicate an estimated range between €3,206,250 (the minimum bid) and €4,275,000 (the lowest acceptable price from higher authorities).
The eventual winner will obtain nearly every part related to Energica, including:
Fully assembled motorcycles
Partially assembled motorcycles
Energica’s intellectual property
Additional unnamed assets
Below is an excerpt from the auction listing outlining additional details:
“the Business Branch Energica Motor Company s.p.a., complex of assets, rights, and business relationships subject to this competitive procedure are functional to the activity of study, development, design, production, and marketing of motorcycles and high-performance electric motors…”
Only time will reveal how much Energica fetches at the auction; in the meantime, stay tuned for updates on the new owner and all associated assets!
For further information on Energica’s auction proceedings, check out Motociclismo’s coverage:
In the Net: Ducati Reports Over €1 Billion in 2024
A 2025 Ducati Panigale V2 Superquadro Final Edition. Media sourced from Ducati.
New Motorcycles Coming for MY2026
It’s clear that Team Red has built a formidable empire. From Ducati’s ongoing success on the MotoGP circuit to the passionate Ducati community that gathers at each World Ducati Week event, the brand continues to thrive.
While it’s not necessary, this latest update from Ducati’s financial report serves as further evidence of the company’s dominance.
Can you guess how much Ducati generated in the recent fiscal year?
Have your guesses ready? Drumroll, please… and we hope you said more than $900 million!
According to Motorcycle.com, Ducati has posted an impressive €1,003,000,000 (approximately $1,092,417,450 USD) in profit. This marks the third consecutive year that Ducati has achieved such numbers, following €1,065 billion in 2023 and €1,089 billion in 2022 (via CycleNews).
Naturally, Ducati’s CEO anticipated such results and expressed his satisfaction with the following remarks:
“2024 ends with a positive balance that, despite a challenging competitive environment, reaffirms our strength and sets a benchmark for profitability in the two-wheeler market. Our solid financial foundation allows us to invest significantly in research and development, innovation, and racing competitions while enhancing the uniqueness and prestige of our product range and maintaining the high-quality standards and service that define excellence.
This, combined with our commitment to making every Ducatista feel part of a great family, ensures that the brand enjoys greater popularity today.”
Additional details about Ducati’s 2024 fiscal year include:
Ducati’s operating result (EBIT) stood at €91 million euros (+9.1% profitability compared to 2023)
Ducati delivered 54,495 motorcycles in 2024 (-6.40% in sales compared to 2023)
If you’re puzzled by the decrease in sales, remember that Ducati has indicated a focus on a philosophy that “preserves the exclusivity and value of its products for its dedicated customers.” (via GP Paddock). With fewer motorcycles sold and increased profits, it seems their strategy is paying off.
For more on Ducati’s financial achievements, check out the full press release excerpt on Motorcycle.com:
Deal of the Week: Harley Lowers Price of Nightster…Again
A Harley Davidson motorcycle. Media sourced from Harley-Davidson.
Watch Out, Indian Motorcycles!
The latest price reduction from Harley-Davidson has sparked some excitement, and we thought it would be worth sharing.
For nearly 120 years, the rivalry between Harley-Davidson and Indian Motorcycles has been well-known, with both brands recognized for their muscular American bikes and dedicated communities.
This long-standing competition has been compared to the rivalry between Coca-Cola and Pepsi. Recently, The Petersen Automotive Museum in Los Angeles endorsed this iconic rivalry by launching an exhibition titled “Harley vs. Indian: Clash of America’s Two-Wheeled Titans” (via Wheels Of Grace).
Currently, the competition between these two prominent American brands is primarily focused on price adjustments as each strives to capture the attention of riders this season, and Harley’s latest move may have given it the edge.
Based on reports from Top Speed, Harley has once again cut the price of its popular Nightster. Originally marked at $11,999, the price has been slashed to $10,499, and now stands at $9,999 – just $2,500 under the Nightster Special version of the same model.
Why is this price cut significant? It’s placed the Nightster at the same MSRP as Indian Motorcycles’ Scout Sixty Bobber, essentially offering American riders two cruisers for under $10,000 (or three if we include Honda’s $9,599 Rebel 1100).
What are your thoughts? Would you prefer Indian’s cruiser or Harley’s newly discounted Nightster?
For further details regarding the Nightster’s price reduction, check out Top Speed’s article:
Fast Filings: Brabus Unveils New 1400R
A view of Brabus’ teaser during their 2024 event, hinting at a new motorcycle. Media sourced from Motorcycle.com.
There’s something exhilarating about watching dreams of two-wheeled ingenuity manifest as registered patents, isn’t there? 🙂
Today, we acknowledge the impressive investigative work of Dennis Chung, who has uncovered approval documents from the U.S. Environmental Protection Agency for Brabus’ upcoming creation. We have been anxiously following the developments concerning Brabus’s future amidst KTM’s debt consolidation saga, and this news serves as a reassuring sign.
Now, let’s get back to those documents.
Chung’s report reveals plans for a formidable motorcycle featuring a 1400cc engine by leveraging KTM’s powerful 1390 platform. We had previously learned about a trio of models including the “Brabus 1400 R Rocket,” “Brabus 1400 R Tailor Made,” and “Brabus 1400 R Signature.” With these approval papers now on hand, it seems Brabus is poised to make significant strides.
This new 1400 R was included in the EPA’s latest updates on March 11. Given the brand’s 2024 tease featuring TRON-inspired elements (with hints of a spring 2025 reveal), we anticipate an exciting bike with unique features!
For more information about Brabus’ forthcoming 1400R, check out Chung’s article on Motorcycle.com:
The Eco-Corner: Yamaha’s New Paint Process
A view of Yamaha’s new electrified paint line processes. Media sourced from Yamaha.
Electrification Enhances Yamaha’s Paint Line
While some may avoid the higher costs of going carbon-neutral, there are smaller actions that contribute to a cleaner future. Yamaha has chosen to electrify their painting process as one of those measures.
As highlighted in Yamaha’s recent announcement, the electrification of their painting process at the Iwata Main Factory began in February, introducing a fresh and innovative approach.
The new paint line, dubbed CN1, is officially the motorcycle industry’s first all-electric product painting line, driving Yamaha towards carbon neutrality.
Concerning the materials used in this newly electrified process, it should be noted that Yamaha is utilizing lower-temperature paints in collaboration with an unnamed paint manufacturer, and investments have been made in developing a smaller facility design along with advancements in insulation and air supply recycling technologies.
Yamaha claims that CN1 improves the production process as well, enhancing overall efficiency:
“…innovations in the painting process will also contribute to the creation of new product value and appeal, such as enabling colors and expressions not possible with conventional lines. The new line also contributes to a simpler preparation process that shortens manufacturing lead times, improves high-mix low-volume production capabilities, enables traceability for individual parts, provides a more comfortable working environment that makes line work easier, and more.”
– Yamaha, “Yamaha Motor Launches Motorcycle Industry’s First Carbon-Neutral Paint Line.” February 27, 2025 (Yamaha)
CN1 is merely a step in Yamaha’s quest for carbon neutrality; the company is diligently working toward their “Environmental Plan 2050” (via Yamaha), which is aimed at eliminating all emissions within their manufacturing sites in the next ten years and extending that goal to their supply chains within the following 25 years.
Hooray, Yamaha!
What exciting new colors do you expect Yamaha will introduce with the new painting process?
For further details on the electrification of Yamaha’s painting process, view Yamaha’s press release on CN1:
