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FIRST ON FOX – This year’s “Worst of the Woke” Awards have recognized some of the most prominent figures across business, education, sports, and entertainment.

The New Tolerance Campaign (NTC), a watchdog organization focused on “intolerance, double standards,” and what it describes as “phony tolerance” in various institutions, revealed the winners of its annual awards on Friday.

“Reflecting on the outrageous woke incidents throughout the year is entertaining, yet it’s crucial to remember these are significant brands and institutions that heavily influence our culture,” remarked NTC President Gregory T. Angelo in a statement to Fox News Digital.

“If the New Tolerance Campaign isn’t holding them accountable and the public isn’t responding, movements like radical gender ideology and divisive DEI risk becoming the norm,” he continued. “We have a responsibility to satirize these developments.”

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Among the honorees of the New Tolerance Campaign’s “Worst of the Woke” Awards are Harley Davidson, Jaguar, and the Paris Olympics.
(Klaudia Radecka/NurPhoto via Getty Images; Mike Kemp/In Pictures via Getty Images; REUTERS/Tingshu Wang)

Mattel was awarded for launching “the world’s first gender-neutral doll” with its Creatable World toy line.

“Kids have a blank canvas and all the pieces to craft their own customizable characters repeatedly! Dress the doll one way for one character, then switch it for a totally different look!” the company stated on its website.

This year, Harley Davidson received recognition for CEO Jochen Zeitz’s viral comments identifying himself as “the Taliban in a sustainable way,” expressing a desire to “challenge” and “reshape” “traditional capitalism.” Additionally, the motorcycle brand faced scrutiny for its DEI initiatives and eventually announced a rollback following social media backlash.

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Jaguar also made the list for a controversial ad featuring androgynous models, neglecting to highlight its luxury vehicles.

In the entertainment world, the now-canceled Disney+ series “The Acolyte,” a Star Wars spin-off, was called out for its apparent focus on DEI themes.

“It strayed from Star Wars lore and instead attempted to infuse as much DEI as possible into every episode: an all-lesbian coven of Force Witches expressing discontent over the galaxy’s rejection, inquiring an alien about its pronouns, and a noticeable focus on race appeared repeatedly in the show,” NTC explained. “Series creator Leslye Headland publicly stated that the representation of ‘queer’ communities was intentional as it was ‘natural’ in an all-female setting.”

“The Acolyte” creator Leslye Headland humorously responded to critiques labeling her show the “gayest Star Wars ever.”
(Dia Dipasupil/Getty Images))

Columbia University and Harvard University were also named among the award’s winners in education.

Columbia received recognition for anti-Israel protests that escalated on campus, including the occupation of Hamilton Hall and the cancellation of its university-wide commencement due to safety issues. Harvard earned its award for the uproar following President-elect Donald Trump’s win, which led to canceled classes so that students could have “space to process the election.”

Additionally, two highly publicized sporting events, Super Bowl LVIII and The Paris Olympics, were acknowledged.

Super Bowl LVIII was noted for featuring the “Black National Anthem” alongside the National Anthem intended for all citizens. The Summer Olympics garnered attention for its controversial opening ceremony, which included drag queens reenacting “The Last Supper.”

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A snapshot of some performers from the Last Supper representation during the opening ceremony of the 2024 Paris Olympics.
(REUTERS/Tingshu Wang)

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NTC honored Robby Starbuck with its “2024 Champion of Tolerance” award for shedding light on DEI initiatives within corporate America and urging firms to “relinquish” those agendas.

“Long-standing American businesses synonymous with blue-collar values, such as Harley Davidson, Caterpillar, Ford, John Deere, and Tractor Supply, were subjects of Starbuck’s exposés, resulting in the reduction of DEI policies and the cessation of participation in the misleadingly named ‘Corporate Equality Index,’ along with an end to ‘woke’ employee training. American corporations are prioritizing their core business practices again, and Starbuck has been instrumental in guiding them there,” NTC stated.

Starbuck expressed his excitement over receiving the award.

“It’s been a privilege of a lifetime to advocate for everyday Americans who seek sanity in their workplaces and the stores they frequent,” Starbuck shared with Fox News Digital.

“With the backing of millions, we’ve accomplished what many deemed impossible. It turns out the impossible is achievable with the right strategy and perseverance. I remain committed to doing what seems impossible to improve our nation. Together we WILL bring sanity back to corporate America,” he concluded. “This award is for the countless individuals who’ve supported my efforts… Change is only possible because of them. I’m grateful to have them alongside me in this battle.”

Fox News’ Brian Flood contributed to this report.