The motorcycle dealership operated by Heritage Automotive Group in Swindon has officially closed.
Heritage Automotive Group, recognized as the 50th largest in the Motor Trader Top 200 Dealer Groups with an annual revenue of £320.2 million, represents brands such as Audi, Honda, Volkswagen, Skoda, and Volkswagen Vans.
A report from The Sun indicates that the motorcycle business in Swindon became “unfeasible to continue” due to persistent financial difficulties.
Founded in 1995, the dealership featured eight motorcycle brands, including Ducati, Harley-Davidson, Honda, Suzuki, Triumph, and Yamaha.
A representative stated: “We want to inform you that Blade Motorcycles Swindon has now closed.
“This was not an easy decision; despite our unwavering passion for motorcycles and commitment to serving our customers, the ongoing financial difficulties of sustaining the Swindon location have rendered it unfeasible to continue.
“We realize this news may come as a surprise, and we sincerely appreciate your understanding.”
Additionally, Heritage has closed the Blade Oxford Harley-Davidson branch located in Abingdon, as mentioned in a report by Visordown. The group still represents Ducati, Harley Davidson, Honda, Live Wire, and Triumph, maintaining dealerships in Oxford, Cheltenham, Abingdon, and Stratford.
(Photo: Google)
