NEW DELHI: Establishing a bilateral trade agreement is essential not only for India but also for the US, as it aligns with Donald Trump’s aim to enhance production and exports from America. A comprehensive reduction in duties would allow manufacturers of automobiles, bourbon, and mobile devices to import products into India from the most competitive regions, likely including China or Southeast Asia, rather than relying on American factories.
Neither Harley Davidson, a brand cherished by American presidents, nor Tesla, led by Trump’s advisor Elon Musk, manufactures their vehicles domestically.
Harley imports its motorcycles from its manufacturing facilities in Thailand, while Tesla, which is preparing to enter the Indian market, is expected to export its electric vehicles from Germany after being advised not to source them from China.
Companies often prefer alternative manufacturing locations due to geographic advantages that reduce freight costs or enable economies of scale. Furthermore, some are leveraging India’s existing free trade agreements to bring in products with zero duty.
Despite the ongoing discussions, Harley only produces the 440cc model in India through a partnership with Hero Moto. “The company has a substantial production base in Thailand that it relies on to import motorcycles into India. Besides the 440cc model manufactured locally, larger models such as the Pan America, Nightster, Street Glide, and Fat Bob are brought in from Thailand,” stated an analyst with expertise in international trade.
“Even if India eliminates the duties on motorcycle imports from the US entirely, Harley will continue to find it advantageous to source from Thailand as the proximity reduces freight expenses and shortens shipping times,” another analyst noted.
A bilateral trade agreement, for which Commerce and Industry Minister Piyush Goyal is currently in Washington, could offer tariff benefits for both India and the US, enabling factories and farmers in both countries to export directly.
The government has demonstrated its intent for lower tariffs by reducing duties on imported motorcycles and bourbon. Although this reduction applied to all imports, it was in response to Trump’s criticisms of India’s “high tariffs,” but did not result in substantial benefits for American factories.
Out of $2.6 million worth of bourbon whisky imports, only $780,000 originated directly from the US, with most products being sourced from other nations, some of which serve as bottling hubs.
Tag: Expansion
Hero MotoCorp has recently confirmed in a SEBI filing that its partnership with Harley-Davidson (H-D) will extend beyond the X440 model. The company announced the development of new variants of the X440 that will be available for sale in both India and select international markets, in addition to creating an entirely new motorcycle.
Also read: EICMA 2024: Updated Hero Mavrick 440 Revealed With Golden USD Forks, TFT Display And More
The X440 was the inaugural Harley-Davidson model resulting from the Hero-Harley partnership and was launched in 2023.
Also read: Harley-Davidson X440 Receives New Colour Schemes
The American motorcycle manufacturer collaborated with the Indian two-wheeler giant in 2020 to take control of the brand’s current sales and service network in India and to design premium models under the H-D banner. The first model, the H-D X440, was launched in 2023, followed by Hero MotoCorp unveiling the Mavrick 440 in early 2024. Speculation about a second H-D badged version of the 440 continues, particularly after Hero trademarked the Nightster 440 name earlier.
Also read: Harley-Davidson Nightster X440 Name Trademarked In India; Launch Likely In 2024
Hero introduced its version of the X440, the Mavrick, in early 2024, and the company recently showcased an updated Mavrick 440 at EICMA 2024 (pictured).
With the announcement of additional variants for the X440, the Nightster 440 could soon enter production.
Also Read: Witnessing The Making Of Harley-Davidson X440 At Neemrana Plant
Details regarding the new model remain speculative at this point, though the two companies may be looking to diversify their offerings in different market segments. This could entail introducing a larger capacity model in the 500 to 600 cc range or exploring options in the 350 cc segment to compete with brands like Royal Enfield.