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Harley Davidson Sportster 72.
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Amit Bhadana, a former banker in Faridabad, has turned heads by delivering milk in his Audi A3 cabriolet. He switched from corporate life to dairy farming during the pandemic, covering 60-70km daily to deliver 120 litres of milk.
FARIDABAD: Every morning, residents in various parts of this NCR city awaken to a unique sight. An Audi A3 cabriolet arrives at different homes, and out steps a man in casual attire. He is delivering milk.
This unusual milkman is Amit Bhadana, a 34-year-old former banker who swapped his corporate career for dairy crates. Amit has transformed his Rs 50 lakh luxury car into possibly the most extravagant milk delivery vehicle in India. Each morning, he covers 60-70km, supplying around 120 litres of milk to homes in Sector 21, Sainik Colony, and NIT areas.
Amit’s transition from banking to milk deliveries began during the Covid pandemic when he helped his brother with deliveries. What started as a temporary engagement quickly became his passion.
“Initially, I used my 750CC Harley Davidson for deliveries, but the heat made it difficult,” he explains. Therefore, he switched to the Audi convertible. “The adjustable roof makes a significant difference. Now, I can enjoy long drives, even with the roof down,” he notes.
At their farm in Mohatabad village, 32 cows and 6 buffaloes provide the foundation for the Bhadana family’s dairy venture.
His father Ram Avtar, a retired Army personnel, oversees the farm, while Amit’s brothers — Lalit, assisting with dairy operations, and Raj Singh, managing events — along with his wife and two daughters complete the family.
Despite daily fuel expenses of Rs 400, Amit isn’t looking for a more economical option. “Every delivery feels like a joyride. I’m indulging my love for luxury cars while honoring our family’s tradition,” he remarks.
According to Amit, his delivery vehicle has gained considerable attention, leading to new requests for milk from various areas of the city. As winter approaches, he plans to switch back to his Harley. But for now, he relishes being the talk of the town — the stylish milkman.
Purple Chip Capital Endorses H Partners’ Initiative for Change at Harley Davidson, Declares Intent to WITHHOLD Votes at the 2025 Annual Shareholders Meeting
Critiques Disengaged Board of Directors and Misguided Strategic Vision
CANTON, Ga., April 29, 2025 /PRNewswire/ — Purple Chip Capital Management, LLC (“Purple Chip Capital”), a value-driven investment firm and long-term investor in Harley Davidson, Inc. (NYSE:HOG) (“Harley Davidson” or the “Company”), has issued a statement supporting H Partners’ campaign for change at Harley-Davidson and declaring its intent to WITHHOLD votes regarding the re-election of CEO and Chairman Jochen Zeitz, along with Directors Thomas Linebarger and Sara Levinson during the Company’s 2025 Annual Meeting of Shareholders.
“As dedicated long-term shareholders and patrons of Harley Davidson, we have witnessed with concern the Company’s significant deviation from the fundamental principles that established it as an enduring American icon. Owning a Harley Davidson has always encompassed more than just having a motorcycle; it signifies being part of a distinctive culture and community recognized throughout the United States. This community thrived on a national network of dealerships that acted as local hubs, offering personalized services, exclusive events, and various tailored options that define Harley Davidson’s legacy.
The current Board of Directors has overlooked this culture, undermining the very foundation that has propelled Harley Davidson for almost 125 years, opting instead for online sales, inappropriate product expansions, and a neglect of the high-quality choices that make each Harley Davidson motorcycle genuinely distinct. The Company deserves a board that appreciates what distinguishes it and treats its dealers as essential partners and contributors to its success. Without thriving dealerships, the cherished community we are part of will dwindle, and performance will inevitably decline.
Regarding products, the Company must accept that the electric Livewire bikes were a serious misstep and should be phased out. Harley Davidson enthusiasts crave raw, unfiltered American power, not electric alternatives. The focus should shift to engaging the next generation of Harley riders, revamping the product line, and reinstating the iconic Sportster 883 as an entry-level option. Additionally, the ongoing push for cost-cutting through plastic accessories and trims has diminished the allure of the comprehensive Harley Davidson product range. It’s time to rekindle the pride that Harley Davidson riders have always felt in their motorcycles and the Company itself, bringing back high-quality parts and accessories crafted from chrome, steel, and leather.
We are pleased to see H Partners echo our concerns regarding the current trajectory of Harley Davidson, and we plan to WITHHOLD our votes for Directors Zeitz, Linebarger, and Levinson at the Annual Meeting. We believe that removing these three long-standing directors, who are evidently disconnected from Harley Davidson’s legacy, is a crucial step towards restoring the Company’s honor for the benefit of its riders, dealers, and shareholders.”
About Purple Chip Capital
Purple Chip Capital Management is an investment management firm established by Jason T. Dickerson, recognized for its value-oriented strategies and long-term investing approach. Based in Canton, Georgia, Purple Chip Capital emphasizes the identification of undervalued companies, often utilizing a concentrated portfolio strategy, and actively collaborates with management to enhance performance when needed.
Media Contact
ASC Advisors
Max Rayden
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203 992 1230
SOURCE Purple Chip Capital Management, LLC
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