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Will the Prices of Jack Daniel’s and Levi’s Jeans Increase? UK Ministers Prepare to Respond to US Tariffs Under Trump’s April 2 Plan

The cost of products made in the US is set to increase in the UK as officials actively consider responses if Donald Trump includes the UK in his global tariff initiatives.

The US President has pledged to impose a sweeping 20 percent tariff on imports to the United States, taking effect on April 2.

This week, Trump declared that tariffs would apply to all imported vehicles, a move expected to significantly impact British luxury car manufacturers such as Rolls-Royce and Aston Martin.

Officials from No10 and Business Secretary Jonathan Reynolds have been advocating for an exemption for the UK from these protectionist actions.

However, faced with a lack of progress, ministers indicate they may respond with their own tariffs on US imports as soon as this week.

Popular items that could be affected include Jack Daniel’s whiskey, Levi’s jeans, and Harley Davidson motorcycles.

A UK source informed the BBC that the government is considering a ‘nuclear option’ targeting US financial services.

Home Secretary Yvette Cooper stressed the Prime Minister’s stance that ‘no option is off the table’ with regard to responding to the tariffs.

Will the Prices of Jack Daniel’s and Levi’s Jeans Increase? UK Ministers Prepare to Respond to US Tariffs Under Trump’s April 2 Plan

The US President has vowed to lash out against friend and foe alike on April 2 with a general 20 percent levy on goods imported into the United States.

Without any sign of success ministers say they could bring in their own tariffs on US imports this week, affecting goods like Jack Daniel's whiskey, Levi's jeans, and Harley Davidson motorcycles.

Without any sign of success ministers say they could bring in their own tariffs on US imports this week, affecting goods like Jack Daniel’s whiskey, Levi’s jeans, and Harley Davidson motorcycles.

Home Secretary Yvette Cooper reiterated the Prime Minister's message that 'no option is off the table', regarding the response to the tariffs.

Home Secretary Yvette Cooper reiterated the Prime Minister’s message that ‘no option is off the table’, regarding the response to the tariffs.

Discussions with the US about exemptions from the proposed tariffs are currently ‘intense’, she mentioned in a Sky News interview.

Ms. Cooper added: ‘We cannot provide a running commentary on ongoing discussions, but we must always ensure our actions are in the national interest.’

When asked about the potential damage of these tariffs, the Home Secretary replied: ‘Increasing trade barriers globally is detrimental not just for individual countries but for the global economy as a whole.’

‘This is why our strategy focuses on establishing new trade agreements worldwide, improving our trading relationship with both the EU and the US.’

The implementation of new trade taxes follows Rachel Reeves’ announcement of spending cuts during the spring statement to create a narrow buffer for her public spending plans.

The Office for Budget Responsibility, which oversees government spending, has cautioned that the tariffs could eliminate any chances of economic growth.

Furthermore, the Institute for Fiscal Studies has stated that Ms. Reeves’ £9.9 billion fiscal room, considered quite limited by historical standards, may be adversely affected by uncontrollable global events.


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Harley-Davidson Encounters New Challenge with $28 Billion Decision as Iconic Brand Faces Price Increase After April 1 Deadline

HARLEY-DAVIDSON is grappling with a new hurdle as the European Union plans to introduce $28 billion in tariffs on U.S. products, including motorcycles, effective April 1.

This legendary brand is expected to experience price increases in Europe, compounding its existing difficulties.

Harley-Davidson Encounters New Challenge with  Billion Decision as Iconic Brand Faces Price Increase After April 1 Deadline

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A group photo of Harley Davidson bikers with their motorbikesCredit: AFP
Harley-Davidson motorcycles for sale.

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The new round of tariffs comes as the EU seeks to match the 25 per cent tariffs imposed by the U.S. on steel and aluminium.Credit: Getty

These tariffs are part of a growing trade conflict between the U.S. and the EU, with Harley-Davidson being one of the brands most affected.

Recently, the company announced a £250 million loss in revenue, linked to widespread industry issues and a fall in sales.

CEO Jochen Zeitz acknowledged that revenue has been “significantly impacted,” highlighting challenges including an older customer demographic, rising prices, and tough competition from younger riders who often prefer lighter, more affordable motorcycles.

This latest round of tariffs aligns with the EU’s attempt to equalize the 25 percent tariffs that the U.S. has imposed on steel and aluminum, which affect a broad spectrum of products.

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European consumers are expected to bear the brunt of these price hikes, with Harley-Davidson standing out as one of the most recognizable American brands facing significant cost increases.

This could lead to elevated prices for its models, adversely affecting sales throughout the continent.

The tariffs are part of a comprehensive approach by the EU to retaliate against the U.S., which has experienced intensified trade disputes with the bloc during President Donald Trump’s second term.

The EU has been vocal in criticizing the U.S. tariffs, particularly the ones on steel and aluminum, viewing them as obstacles to fair trading practices.

President of the European Commission Ursula von der Leyen expressed her disappointment over the new tariffs, stating, “Tariffs are taxes. They are detrimental to business and even worse for consumers.”

She cautioned about potential disruptions within supply chains, economic instability, and the looming risk of job losses on both sides of the Atlantic.

The latest tariffs by the EU form part of a larger suite of retaliatory actions aimed at counterbalancing U.S. tariffs on goods from Europe.

While the U.S. has not yet exempted any products from these impending tariffs, EU leaders remain open to negotiations prior to their implementation.

However, as the April 1 deadline approaches, it is uncertain if an agreement will be made in time to prevent price increases for iconic American products like Harley-Davidson motorcycles.

In the interim, Harley-Davidson and other U.S. companies must adjust to this upcoming tariff wave, which is poised to significantly influence their pricing strategies and competitiveness in the European market.

Harley-Davidson Cycles logo sign.

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Recently, Harley-Davidson reported a £250m loss in revenue, attributed to industry-wide challenges and a decline in sales.Credit: Getty