A straightforward way to enhance a product’s attractiveness is by introducing new features that elevate its desirability.
Nevertheless, a simpler approach, even post-launch, is to reduce the price, preferably below a widely recognized benchmark that significantly enhances the offer.
Out of the blue, Harley-Davidson has implemented exactly this strategy with its currently most affordable motorcycle.
In a remarkable move, just a few months after revealing its 2025 models, Harley has lowered the base price of its Nightster sport cruiser to $9,999.
Nightster Highlights
The Nightster, a modern and sleek offshoot of the Sportster (which Harley continues to produce and enhance), already featured a classic design, reliable performance, and an attractive price point.
While the $500 price cut may not seem like a major amount (approximately a 5% decrease), the prospect of owning a four-figure Harley certainly catches my interest, albeit with two caveats.