Sportsbikeshop acquired the former Harley Davidson location on Ber Street in October, aiming to enhance its presence across the UK.
An investment of approximately £350,000 has been allocated for renovating the premises, and the company has confirmed that it will open to customers on February 1.
Chris Winters, the managing director, stated: “Our Norwich location has been a long time coming, as we have spent considerable time searching for the ideal site.”
“This is our 10th store and will include all the conveniences found in our other locations, such as our ‘Try on or Buy’ reservation system.”
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“We believe this is the most effective way to connect the extensive selection of the UK’s largest biking website with a local storefront.”
Originating from a spare bedroom in Lincolnshire, the company began its online journey 12 years ago and has since established itself as a leading retailer of motorcycle clothing and accessories in the UK.
Currently, there are nine branches located in Bristol, Glasgow, Reading, Milton Keynes, Leeds, Harlow, Birmingham, and Boston, where the main warehouse is situated.
