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Harley-Davidson is set to debut brand stores in India.

This initiative appears to be a strategic move to leverage the Harley-Davidson brand, as the announcement highlights their merchandise prominently.

Quote:

American motorcycle giant Harley-Davidson is gearing up to enhance its presence in India by establishing brand stores in major metropolitan areas, while also aiming to boost exports to the US and Europe. This initiative comes in the wake of US President Donald Trump expressing concerns regarding the duty on imported Harley motorcycles, arguing that a recent reduction in import duty (to 50%) is inadequate.

Quote:

The company is actively seeking partnerships to facilitate this retail growth and plans to launch with 12 stores in urban centers like Mumbai, Delhi, Bengaluru, and Chennai. “We intend to establish many more such stores.” Currently, Harley offers specific merchandise in its motorcycle outlets, targeting enthusiasts with high-impact branding.

Quote Source: Times of India

This is a promising strategy. Royal Enfield has had success with their merchandise sales for quite some time, with some stores situated in shopping malls.

Harley-Davidson could adopt a similar approach to market their merchandise while enhancing brand visibility.

However, I am unsure about the quality of their products, as my experience has mostly been limited to smaller items like caps received as gifts. I believe their helmets are rebranded HJC products.

Harley-Davidson’s merchandise is renowned for its high quality and durability, often lasting for years despite tough usage.

That being said, it tends to come with a hefty price tag due to the official “Harley-Davidson” branding.

There are alternatives available that offer comparable quality at much lower prices—though lacking the Harley logo.

Harley-Davidson generates approximately $262 million annually from merchandise sales – link. For iconic brands like Harley, merchandise sales serve as both a lucrative endeavor and a means for brand enhancement, similar to the case with Ferrari merchandise.

Harley India is emulating Royal Enfield, which itself took cues from Harley USA. Royal Enfield features excellent standalone merchandise stores, including one in Bandra where I’ve made some purchases.

This venture will likely succeed. The brand has strong appeal, and their quality is unmatched. Profitability at the store level is a given.

Currently, they retail merchandise through their motorcycle outlets. They offer a wide selection of items including t-shirts, helmets, decals, jackets, and safety gear. However, these come at high prices. I once paid 700 INR for a small sticker for my Royal Enfield three years ago. Although I eventually removed it for aesthetic reasons, the quality was exceptional.

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Published: Today 16:39

Harley-Davidson Black Friday Event – Snag Great Deals on Merchandise! — Harley-Davidson emblem for Black Friday Sale

You may be familiar with Harley Davidson. Nearly every motorcyclist has heard of them, and even those who have never ridden a bike likely know of their existence.

The legendary American motorcycle brand offers a diverse selection of branded goods and is currently hosting a Black Friday sale.

Highlights:

With certain leather jackets discounted by over £150, hoodies available for nearly £30 off, and many other enticing deals on men’s and women’s apparel, you can secure a bargain for yourself or a splendid present for the Harley fan in your life.

Men’s Deals

Now £98 Was £140

This softshell jacket is wind-resistant and comes with a detachable hood, featuring a cord toggle for waist adjustment.

Was £540 Now £378

Price: £378.00 (Was £540)

This vintage-style leather jacket features pre-curved sleeves, power stretch waist, and includes CE level 1 protection for back, elbows, and shoulders.

Was £97 now £67.90

Price: £67.90 (was £97)

A zip-front hoodie adorned with Harley Davidson emblems on both the front and back. Features two front pockets and ribbed cuffs and hem.

Now £189 Was £270

These riding jeans include D3O Ghost armor at the hips and knees and feature a classic five-pocket design. Constructed with CORDURA fabric for enhanced durability.

Now £53.20 Was £76

Price: £53.20 (was £76)

This check shirt features a relaxed fit and is crafted from 100% cotton. It is a casual shirt and does not offer riding protection.

Now £132.30 Was £189

Price: £132.30 (was £189)

This flat track heritage-style jacket includes a snap-tab collar, a drawcord waistband, and rib-knit cuffs, along with a zipped front closure and quilted lining.

Now £26.20 Was £38

Price: £26.20 (was £38)

Limited Edition Reflective #1 Curved Bill Fitted Hat with a curved peak. Made from breathable cotton twill blended with spandex for added stretch and distressed washed for a vintage feel.

Women’s Deals

Now £113.40 Was £162

Price: £113.40 (was £162)

This denim jacket features adjustable button waist tabs and flattering back princess seams with a hidden snap-down collar that stays securely under riding gear.

Now £321.30 Was £459

Price: £321.30 (was £459)

Classic leather jacket tailored for women, featuring an embossed Harley-Davidson emblem on the back, an asymmetrical zip front, zipped sleeves, and zipped hand pockets.

£45.50 (was £65)

Price: £45.50 (was £65)

This Henley-style long sleeve women’s top features a deep scoop neckline and a 5-button placket, made from a comfortable cotton/modal/spandex blend.

Now £27 Was £54

This gloves and knitted hat set features embroidered branding, an excellent choice for the colder weather.

Now £189 Was £270

This riding shirt is crafted from heavyweight mesh with a mesh lining that enhances airflow while riding and features superior impact protection through D3O Ghost armor located on the shoulders and elbows.

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