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Motorcycle specialists have cautioned that Donald Trump‘s intensifying trade battle could jeopardize the legendary American brand Harley-Davidson.
The president has announced plans for a series of tariffs set to unfold on Wednesday, prompting trade partners to promise retaliation.
European Union officials are reportedly contemplating imposing 50 percent tariffs on American products including Jack Daniel’s whiskey, Harley-Davidson motorcycles, and Levi’s jeans.
Industry consultant Michael Uhlarik is warning that elevated taxes could drive prices up and potentially inflict irreversible harm to the company in Europe.
βEven a minor increase of 10 to 20 percent in costs, combined with a general disdain for American brands, could prove fatal,” he told The Wall Street Journal.
The starting price for Harley’s Road Glide, a touring model, is $28,000 in the U.S. However, with the addition of the countryβs 25 percent value-added tax and a 150 percent luxury tax, it costs around $77,000.
The new EU tariff proposal could inflate the Road Glide’s price to $124,000, according to the company.
Harley’s Chief Financial Officer, Jonathan Root, addressed Congress on Tuesday, highlighting that their products are subjected to unfair trading practices in various markets, and called for reciprocal duties to be applied to their foreign competitors exporting motorcycles to the U.S.
Motorcycle experts warned that Donald Trump’s escalating trade war could destroy iconic American brand Harley-Davidson
Furious bikers turned their back on the iconic motorcycle brand, blaming CEO Jochen Zeitz’s (pictured) support for ‘woke policies
βCompetitor brands should not benefit from low-cost manufacturing and favorable import duties when entering the U.S. market,” Root stated.
The legendary American brand faced significant backlash last year after activists brought attention to its diversity, equity, and inclusion (DEI) initiatives.
Outraged motorcyclists distanced themselves from the iconic motorcycle maker, criticizing CEO Jochen Zeitz for his endorsement of stringent policies surrounding trans rights for children, critical race theory, climate change, and DEI.
This backlash compelled the company to retract its stance in August, stating they were disheartened by the social media negativity, which they claimed was “designed to divide the Harley-Davidson community.”
They added: “We have not maintained a DEI function since April 2024, and we do not currently have any DEI functions in place.”
“We do not impose hiring quotas and have eliminated diversity spending goals for suppliers.”
The company asserted they would reevaluate all their sponsorships and affiliations with external organizations.
Their statement indicated they would implement a process to review all sponsorships internally and suggested they might drop some of them.
Motorcycle-industry consultant Michael Uhlarik warned the high tax could cause prices to soar and cause irreparable damage to the company in Europe
The proposed new EU tariff would take the Road Glide price, which costs $28,000 in the U.S., to $124,000 in Europe, the company said
They also suggested potentially withdrawing from certain sponsorships, which could encompass LGBTQ+ Pride events.
The company stated they would concentrate on driving the sport of motorcycling forward.
Additionally, they announced they would cease their association with the Human Rights Campaign, a prominent LGBTQ+ advocacy organization.
Their statement concluded: “We remain dedicated to considering the voices of all members within our community.”
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OlΓ‘, amantes de motos e aventureiros de plantΓ£o! Hoje temos uma super novidade que vai acelerar seu coraΓ§Γ£o e despertar sua …
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The Harley Davidson X440 has been on the market for quite some time, but we thought it prudent to take another look and assess its value in 2025 after spending extensive time riding and living with it for a week.
We had the opportunity to test the X440 for a week, and hereβs what it was like to own and ride it.
Harley Davidson has long been an aspirational brand, with enthusiasts dreaming of owning their iconic bikes. Many riders band together in a community that spans the globe. Owning a Harley has traditionally been a luxury, often hindered by high import taxes. However, everything changed with the introduction of the X440. Now, nearly two years after its launch, we reassess its value in 2025.
It’s important to understand that the Harley Davidson brand thrives on passionate enthusiasts. While many are drawn to its offerings out of love, this has sometimes led to internal struggles, particularly with the launch of the X440. Despite reducing the entry price to an accessible level, initial reactions were mixed, as some felt it diluted the brand’s legacy.
Over the course of a week, we clocked more than 500 kilometers on the motorcycle, using it for daily commutes, highway stretches, and grocery runs. We felt that many first impressions were underestimated, and the bike has been misinterpreted in a market ripe for performance comparisons.
Harley X440: Aesthetic Appeal
We received the premium S model with a matte black finish and diamond-cut alloy wheels, and pictures fail to capture its true beauty. The motorcycle’s proportions make it eye-catching, attracting attention even from taller riders. The sleek LED headlights and stylish tank contribute to its appeal, though the rear profile may take some getting used to. Overall, itβs a striking motorcycle.
One of the critiques facing the X440 is its design; many expected it to resemble a traditional Harley. However, we believe it stands out on its own. While it doesn’t conform to the typical Harley aesthetic, it’s certainly an attractive roadster, particularly in matte black. The subtle branding on components suggests its heritage without being a mere replica of its larger siblings.
Harley X440: Build Integrity
In terms of build quality, the X440 faces some shortcomings. The roots of its design are evident, with some components feeling less robust. Issues like peeling paint on the engine casing and impractical mirrors do suggest a cost-conscious production approach. However, the switchgear and frequently touched parts maintain good quality, indicating areas where Harley can enhance their budget offerings.
Harley X440: Technological Features
Harley has integrated a wealth of thoughtful features into the X440. The round instrument cluster, which incorporates a rectangular screen, may seem odd at first but is user-friendly once you acclimate. Smart features, like automatic activation of low beams in darkness and well-designed headlamps, enhance the riding experience. The display is clear and adapts between light and dark modes, includes features like turn-by-turn navigation, music playback control, and even an SOS button for emergencies. The controls are intuitive, allowing users to easily navigate through them without feeling overwhelmed by information.
The technology on the X440 feels seamless and complements daily activities without becoming intrusive. The RPM gauge may be small, but the large speedometer is easy to read and essential during rides.
Harley X440: Riding Experience
What truly matters is the riding experience. We started our journey with zero expectations and concluded with genuine admiration. The sound that greets you upon starting is a deep, pleasing exhaust note. The clutch is light, though its action is extended, and gear transitions are smooth, allowing for drama-free takeoffs. The riding posture is comfortably forward-set, making it suitable for taller riders, but appearances aside, itβs an enjoyable ride.
The X440 prioritizes rideability over raw power. The 440cc single-cylinder, oil-cooled engine delivers 27 bhp at 6,000 rpm and 38 Nm of torque at 4,000 rpm.
Despite the seemingly modest power output for a 440cc engine, the abundant torque manifests noticeably during rides. It supports smooth acceleration in various scenarios. It’s not about sheer speed but enjoyable riding, particularly when navigating through urban sprawl. The engine remains composed even at low speeds and higher gears.
We were pleasantly surprised by its takeoff from traffic signals and its in-gear torque, facilitating rapid overtakes without needing to downshift. Engine heat is adeptly managed, even in dense traffic, and vibrations only make an appearance at higher speeds of 110 km/h.
The exhaust note is rich and resonant, easily competing as one of the best-sounding single-cylinder motorcycles available today. Harley has undoubtedly crafted an enjoyable auditory experience, complete with charming pops and crackles during deceleration.
The suspension feels notably firm, lending the ride stability in turns while maintaining decent grip. However, the stiffness can lead to discomfort when riding with a passenger. On bumpy roads, we frequently found ourselves avoiding potholes and reducing speed significantly.
Braking performance is generally satisfactory; the front brakes work exceptionally well, while the rear brakes could use improvement, leading to a reliance on the front braking system.
Harley X440: Pricing Consideration
With a starting price of Rs 2.39 lakhs (ex-showroom), the X440 represents excellent value for money. This motorcycle excels as a daily rider and enjoyable commuter, boasting a balanced array of features.
Harley X440: Conclusion
Ultimately, the value of the motorcycle is subjective. The X440 may not victory in the specifications department against its competitors, but this often overlooks the essence of these motorcycles, which many seize behind their keyboards in comparison. Itβs not solely about the top performance or speed; rather, it embraces the unique Harley experience. While it may not be the fastest option, it certainly delivers the joy of riding, capturing the spirit of the motorcycle community.
Special thanks to our friends Gaurang and Humayun for assisting with the photography.
The internet can sometimes miss the mark, as keyboard critics can express views that might lack depth. The X440 represents Harley’s effort to make their legendary ownership experiences accessible to a broader audience. While many brands keep their products confined to higher price points, Harley has embraced this challenge creatively, creating a bike that captures the joys of motorcycling.
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(3-28-25) The Wapakoneta Post of the Ohio State Highway Patrol is investigating a fatal collision involving two vehicles that took place on March 27, 2025, at around 1:59 p.m. in Auglaize County, Ohio. The incident occurred on State Route 66 at the junction of the US Route 33 exit ramp heading eastbound.
Eli Holsinger (43) from Saint Marys, Ohio was riding a 2011 Harley Davidson Electra Glide motorcycle. Madison Ricker (19) of Fort Jennings, Ohio was at the wheel of a 2013 Chevrolet Equinox.
According to the initial investigation, the Harley Davidson was traveling south on State Route 66. The Chevrolet had been stopped on the US Route 33 exit ramp heading east and attempted to turn north onto State Route 66. The Chevrolet did not yield the right of way, resulting in a collision with the Harley Davidson.
Madison Ricker was wearing her seatbelt and escaped injury. Eli Holsinger was taken to Lima Memorial Hospital by Saint Marys EMS but unfortunately succumbed to his injuries shortly after arriving and was pronounced dead. He was not wearing a helmet at the time of the accident.
The Saint Marys Police Department, Saint Marys Fire Department, and Auglaize County EMA also responded at the scene of the crash.