Sportsbikeshop acquired the former Harley Davidson location on Ber Street in October, aiming to enhance its presence across the UK.
An investment of approximately £350,000 has been allocated for renovating the premises, and the company has confirmed that it will open to customers on February 1.
Sportsbikeshop has taken over the former Harley Davidson store on Ber Street (Image: Newsquest)
Chris Winters, the managing director, stated: “Our Norwich location has been a long time coming, as we have spent considerable time searching for the ideal site.”
“This is our 10th store and will include all the conveniences found in our other locations, such as our ‘Try on or Buy’ reservation system.”
“We believe this is the most effective way to connect the extensive selection of the UK’s largest biking website with a local storefront.”
Sportsbikeshop announced on its website that it would officially open the Ber Street location on February 1 (Image: Sportsbikeshop)
Originating from a spare bedroom in Lincolnshire, the company began its online journey 12 years ago and has since established itself as a leading retailer of motorcycle clothing and accessories in the UK.
Currently, there are nine branches located in Bristol, Glasgow, Reading, Milton Keynes, Leeds, Harlow, Birmingham, and Boston, where the main warehouse is situated.
An investment of roughly £350,000 has been made in the site, with renovations commencing in October of the previous year (Image: Newsquest)
A NEW Harley-Davidson outlet is on the way in a New York city, but customers won’t be able to leave with a new motorcycle.
Supporters of the iconic brand have criticized the new store as “strange,” yet the owner has a distinct reason for not offering the beloved bikes.
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A businessman in upstate New York is opening a Harley-Davidson store, but he won’t be selling bikesCredit: Getty
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Paul Gutman secured prime retail space in Rochester to sell Harley-Davidson merchandise like clothing and décorCredit: Getty
Gutman has secured a prime downtown retail location to launch a Harley-Davidson store in Rochester, located about an hour and a half east of Buffalo.
This unique shop will exclusively offer Harley merchandise, including stickers, shirts, and hats, but it will not sell motorcycles.
The reason behind this is that Gutman already owns a nearby dealership and wanted to establish the store to promote his other business.
The motorbike enthusiast intends to showcase a gleaming bike in the center of the store as an eye-catching display. However, to actually test drive one, customers will have to go to his dealership.
With the store situated in a pedestrian-friendly downtown area, Gutman is optimistic that more visitors will stop by to check out his motorcycles.
“I aimed to make the dealership more prominent,” he shared with the Post Bulletin.
“Being downtown with Harley-Davidson prominently displayed on First Avenue gives us the chance to announce Harley is in town.”
Gutman is eager to get the store open quickly and hopes it will be operational by the end of December.
He has also devised an innovative promotional strategy to encourage people to check out his motorcycles.
Anyone interested in visiting Gutman’s dealership will receive an Uber ride directly to its front door.
“If you want to view bikes, we’ll arrange an Uber for you,” said the enthusiastic entrepreneur.
Originally from Rochester, Gutman now resides 11 hours away in Effingham, Illinois, where he acquired his first Harley dealership.
Nevertheless, he has always fantasized about owning and managing a shop in his hometown.
Upon the previous owners’ decision to sell, they reached out to Gutman and expressed their satisfaction in handing it over to him.
Harley-Davidson Closures in 2024
There are more than 650 Harley-Davidson dealerships across the United States.
However, several stores have closed for various reasons throughout 2024, often without explanation.
Below is a list of some Harley-Davidson locations that have shut down this year and the reasons behind their closures:
Reiman’s Harley-Davidson dealership in Kewanee, Illinois, closed in October after the owners transferred ownership to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.
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