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American Electric Motorcycle Brands Launch Affordable Models to Attract Riders — Image: Zero

American electric motorcycle brands Zero and LiveWire have independently recognized that the demand for full-sized electric motorcycles is low, and they aren’t making significant sales. As a result, they are focusing on creating smaller, lighter, and more affordable electric scooters that cater to low-speed needs. In a strategic decision, both companies are pursuing distinct paths with more budget-friendly models.

At the current EICMA show in Italy, Harley-Davidson’s LiveWire announced a collaboration with Taiwanese company Kymco to manufacture electric scooters (shown below), while California-based Zero showcased its new XB and XE lightweight trail models designed to take on the Chinese-made Sur-Ron electric dirt bikes (shown above). LiveWire has yet to disclose pricing, but Zero has confirmed plans to introduce six new models over the next two years, each priced under $10,000.

I’m particularly enthusiastic about the Zero XB and XE models. The XB is priced at an attractive $4,195 and includes a removable 2.4 kWh battery, switchable traction control, and enhanced suspension for enjoyable all-electric trail driving. It reportedly offers 47 miles of trail range. The XE, an upgraded version, features a larger 4.3 kWh battery and a high-resolution TFT display with a range of around 65 miles, retailing at $6,495. Both models promise a thrilling experience at an excellent value in the electric motorcycle sector, with the XB serving as a trail-specific bike and the XE available in full street-legal configuration.

“The new X Line delivers the best performing models in one of the most exciting growth categories from the most trusted electric brand in powersports,” stated Sam Paschel, CEO of Zero Motorcycles. “Our mission from day one has been to revolutionize the two-wheeled transportation industry, and we will stop at nothing to deliver on that promise to our growing global community of riders.”

Meanwhile, the maxi scooters being developed by LiveWire and Kymco are perfectly suited for the current European demand. Kymco aims to introduce a more robust and premium model to the Euro market, while LiveWire seeks a high-volume product to maintain profitable margins. These new scooters will feature LiveWire’s established S2 Arrow powertrain, complemented by Kymco’s Ionex swappable battery system. They are expected to launch globally in 2026, although details on pricing and branding remain undisclosed. Nonetheless, they appear visually appealing.

“The belief and recognition that we could create a class-leading maxi-scooter using our S2 Arrow powertrain has been a constant, KYMCO sharing their expertise has changed belief into reality, and we are excited to commence on this journey with such a globally recognized leader in the category.” – Karim Donnez, CEO LiveWire

The electric two-wheeler market faces challenges at the moment, highlighted by the recent closure of Italian firm Energica. If LiveWire and Zero aspire to thrive long-term, they must continue to innovate with products that resonate with consumer preferences. Both companies are making prudent strides in this direction.

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