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New Harley Davidson: A ‘Stylish & Rugged’ Redesign Featuring Woven Seats and Sleek Wheels—Completely Revamped Back End!

A stunning HARLEY-Davidson model, which combines elegance with a fierce attitude, has made its debut, flaunting oversized, stylish wheels.

The V-twin racing street custom series was phased out eight years ago, prompting many riders to seek out custom builders to craft individual machines that capture the essence of that line.


New Harley Davidson: A ‘Stylish & Rugged’ Redesign Featuring Woven Seats and Sleek Wheels—Completely Revamped Back End!

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The custom Harley-Davidson Night Rod Special by Lord Drake Kustoms showcases its massive 330mm rear tire and sleek matte black finish
Credit: Lord Drake Kustoms

Close-up of a customized Harley Davidson Nightrod 330 gas tank.

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The in-house designed fenders, seat, and body parts highlight the attention to detail in this high-performance drag bike
Credit: Lord Drake Kustoms

Close-up of a customized black and gold VROD NightRod 330 motorcycle.

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Featuring a stock Revolution engine with 120 horsepower and a custom exhaust, this bike is as fierce as it is stylish
Credit: Lord Drake Kustoms

Rear tire of a customized VROD NightRod 330 motorcycle.

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The rear fender displays Roman numerals, a personal touch from the bike’s owner in Mexico
Credit: Lord Drake Kustoms

A particularly striking custom design from Spanish builder Lord Drake Kustoms features a Night Rod Special, a high-performance drag bike that’s garnered attention for its numerous modifications.

The most notable alteration is the enlarged rear wheel, which has been upgraded from a stock 240mm to the maximum legal size of 330mm.

The entire rear assembly has also been revamped, including a new swingarm and an offset transmission.

The shock absorber spacers are improved and the Legend air suspension allows for instant height adjustment.

Lord Drake Kustoms crafted many aftermarket components in-house.

These elements encompass custom fenders, seat, and body parts, with the rear fender also incorporating an LED taillight.

One of the few components left intact is the engine, retaining the original Revolution motor that Harley-Davidson developed in partnership with Porsche.

That engine delivers 120 horsepower but sports a unique custom exhaust system.

In terms of aesthetics, the V-Rod is finished in matte black, gloss black, and gold, with a large seat featuring diamond stitching in gold thread and engraved escutcheons.

The rear fender also showcases Roman numerals, a secret meaning known only to the bike’s owner, a customer from Mexico.

Harley-Davidson reveals brand new bike that pays homage to iconic model as fans rave over ‘masterpiece’

This bike has been labeled as both “elegant and brutal,” although its price remains undisclosed. However, a used stock version may cost between $6,000 and $16,000.

This has been a significant week for Harley-Davidson, as they announced a pivotal update following calls for the brand’s CEO to step down.

The US motorcycle giant’s second-largest investor aimed to see three directors, including CEO Jochen Zeitz, replaced in an extensive restructuring.

Nonetheless, in a closely contested board decision, Zeitz has retained his position, described by Reuters as a “razor-thin outcome.”

Zeitz, at the helm since 2020, has faced criticism lately due to the company’s dropping sales and plummeting stock price.

H Partners had been advocating for an external candidate to step in, but proxy advisory firm Institutional Shareholder Services stated they failed to present a “compelling case for change”.

There are hints that Zeitz may retire this year, yet the German-born executive has mentioned he would stay until a suitable replacement is found.

Harley-Davidson closures in 2024

With over 650 Harley-Davidson dealerships across the United States,

a number of stores have shut down for varying reasons throughout 2024—some without any explanation.

Here’s a list of some Harley-Davidson locations that have closed this year and the reasons behind their closure:

A San Francisco location closed in June 2024 after 110 years due to ‘chaos’ caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, shut down in September 2024 without any given reason.

Harley-Davidson’s historic location in New York City closed its doors on September 28, 2024, citing economic issues.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, closed in October 2024 after the owners sold the business to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.

Another Illinois dealership shut down in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closed for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced it would close by the end of March.

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Harley Davidson News

New Harley-Davidson ‘Doom’ Motorcycle: A Stunning Masterpiece with Sleek Handles, Illuminated Tires, and a Coordinated Outfit

A striking new Harley-Davidson motorcycle featuring glowing red wheels, metal plating, and a spiky helmet has been unveiled.

Enthusiasts praised the “masterpiece,” a unique motorbike resulting from a collaboration between the legendary US maker and an unexpected brand.

New Harley-Davidson ‘Doom’ Motorcycle: A Stunning Masterpiece with Sleek Handles, Illuminated Tires, and a Coordinated Outfit

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Harley-Davidson and Bethesda’s collaboration based on an upcoming video game (stock image)Credit: Getty
Doom-themed Harley Davidson motorcycle with red LED wheel lights.

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This impressive bike boasts illuminated wheels and elaborately designed handlebarsCredit: Bethesda
Doom: The Dark Ages Harley Davidson motorcycle.

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This bike will make its debut at a launch event in Sydney, Australia, on May 16Credit: Bethesda

Bethesda and Harley-Davidson have collaborated to create a unique motorcycle inspired by the upcoming game, Doom: The Dark Ages.

This bike will debut at a launch event taking place in Sydney, Australia, on May 16.

The custom build is a Sportster S transformed into a medieval-inspired beast.

Designers collaborated with artists from id Software to infuse the video game’s demonic essence into the bike.

A dragon-themed design envelops the front headlight, inspired by Serrat, a robotic entity from the game.

One enthusiast referred to it as the “Serrat 4000 V Cycle,” labeling it a “metallic marvel of craftsmanship.”

The bike features metal armor and symbols from Doom, giving it a look as if it were crafted for a battlefield.

Illuminated accents create a dragon wing effect as the motorbike moves.

The tires glow red like RGB lights from gaming setups, enhancing the strong, gamer aesthetic, according to PC Gamer.

This motorcycle is designed for Doom aficionados and fans of extravagant, bold designs.

Harley-Davidson’s 2025 Lineup: 7 New Bikes Unveiled

One fan quipped, “Once you purchase it, your wallet is DOOMED,” humorously referencing the substantial cost likely associated with such a distinctive, high-caliber motorcycle.

The Doom: The Dark Ages logo boldly adorns the side of the bike.

Simon Alty, VP at Bethesda Softworks, described it as “a match made in Hell.”

“The renowned motorcycle brand symbolizes power and style, just like our legendary DOOM Slayer,” he noted.

Harley-Davidson’s uncertain future

  • May 2020: Jochen Zeitz takes over from Matthew Levatich as the company CEO.
  • April 2021: Zeitz introduces the “Hardwire” five-year strategy, concentrating on revitalizing the core touring lineup and enhancing online sales via the HD-1 Marketplace.
  • April 2021: Harley-Davidson faced significant losses following a threatened 56% tariff from the EU, which ultimately did not materialize, as Reuters reported.
  • December 2024: In Q4, the company reported a loss of $117 million, with domestic market share declining by 13% during the same period.
  • February 2025: The trade dispute between Europe and the Trump administration leads Harley-Davidson’s CEO to declare the company would “fight vigorously” against any tariffs, as reported by Milwaukee Journal.
  • April 1, 2025: Board member Jared Dourdeville resigns from the board, calling for Zeitz’s retirement and attributing the “cultural” decline of the company to him.
  • April 8, 2025: Zeitz announces he intends to step down, remaining CEO until a replacement is appointed.

The themed apparel includes a black leather jacket embellished with gothic spikes and a plush neck collar.

The visually striking helmet features a red visor and a spiky top, complementing the game’s fierce aesthetic.

“This is how game marketing should be. It needs to resonate with the core audience for the game,” expressed another fan.

Some fans are already envisioning themselves on the bike.

One declared, “I promise if I win the competition, I’ll ride it every day, not just for display or resale.”

Only a singular example of this motorcycle exists, rendering it one of the rarest gaming collaborations to date.

Attendees of the May 16 event in Sydney will have the chance to win the bike.

The launch will feature additional Doom-themed activities.

The game itself is set to be released on May 13, taking a darker, medieval turn.

The Sportster S collaboration encapsulates the gritty, intense vibe of the latest game.

Reactions are mixed regarding the price and timing, especially as Harley-Davidson navigates financial challenges.

“It’s quite audacious to spend money on this bike while teetering on the brink of bankruptcy,” remarked one commenter, acknowledging Harley’s financial struggles.

Close-up of a Harley Davidson motorcycle customized with a Doom-themed design, featuring a dragon's head as the headlight.

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This bike is designed for Doom fans and anyone who loves extravagant, bold aestheticsCredit: Bethesda
Doom-themed motorcycle jacket and helmet.

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The themed outfit comprises a black leather jacket adorned with gothic-style spikes and a fluffy neck collarCredit: Bethesda
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Badass Harley Davidson Bobber Build – Sleek and Bold! 🏍️🔥 #bobber #harleydavidson #chopper



Badass Harley Davidson Bobber Build – Sleek and Bold! Check out this killer custom bobber with sleek black vibes and a bold …

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