A striking new Harley-Davidson motorcycle featuring glowing red wheels, metal plating, and a spiky helmet has been unveiled.
Enthusiasts praised the “masterpiece,” a unique motorbike resulting from a collaboration between the legendary US maker and an unexpected brand.
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Bethesda and Harley-Davidson have collaborated to create a unique motorcycle inspired by the upcoming game, Doom: The Dark Ages.
This bike will debut at a launch event taking place in Sydney, Australia, on May 16.
The custom build is a Sportster S transformed into a medieval-inspired beast.
Designers collaborated with artists from id Software to infuse the video game’s demonic essence into the bike.
A dragon-themed design envelops the front headlight, inspired by Serrat, a robotic entity from the game.
One enthusiast referred to it as the “Serrat 4000 V Cycle,” labeling it a “metallic marvel of craftsmanship.”
The bike features metal armor and symbols from Doom, giving it a look as if it were crafted for a battlefield.
Illuminated accents create a dragon wing effect as the motorbike moves.
The tires glow red like RGB lights from gaming setups, enhancing the strong, gamer aesthetic, according to PC Gamer.
This motorcycle is designed for Doom aficionados and fans of extravagant, bold designs.
One fan quipped, “Once you purchase it, your wallet is DOOMED,” humorously referencing the substantial cost likely associated with such a distinctive, high-caliber motorcycle.
The Doom: The Dark Ages logo boldly adorns the side of the bike.
Simon Alty, VP at Bethesda Softworks, described it as “a match made in Hell.”
“The renowned motorcycle brand symbolizes power and style, just like our legendary DOOM Slayer,” he noted.
Harley-Davidson’s uncertain future
- May 2020: Jochen Zeitz takes over from Matthew Levatich as the company CEO.
- April 2021: Zeitz introduces the “Hardwire” five-year strategy, concentrating on revitalizing the core touring lineup and enhancing online sales via the HD-1 Marketplace.
- April 2021: Harley-Davidson faced significant losses following a threatened 56% tariff from the EU, which ultimately did not materialize, as Reuters reported.
- December 2024: In Q4, the company reported a loss of $117 million, with domestic market share declining by 13% during the same period.
- February 2025: The trade dispute between Europe and the Trump administration leads Harley-Davidson’s CEO to declare the company would “fight vigorously” against any tariffs, as reported by Milwaukee Journal.
- April 1, 2025: Board member Jared Dourdeville resigns from the board, calling for Zeitz’s retirement and attributing the “cultural” decline of the company to him.
- April 8, 2025: Zeitz announces he intends to step down, remaining CEO until a replacement is appointed.
The themed apparel includes a black leather jacket embellished with gothic spikes and a plush neck collar.
The visually striking helmet features a red visor and a spiky top, complementing the game’s fierce aesthetic.
“This is how game marketing should be. It needs to resonate with the core audience for the game,” expressed another fan.
Some fans are already envisioning themselves on the bike.
One declared, “I promise if I win the competition, I’ll ride it every day, not just for display or resale.”
Only a singular example of this motorcycle exists, rendering it one of the rarest gaming collaborations to date.
Attendees of the May 16 event in Sydney will have the chance to win the bike.
The launch will feature additional Doom-themed activities.
The game itself is set to be released on May 13, taking a darker, medieval turn.
The Sportster S collaboration encapsulates the gritty, intense vibe of the latest game.
Reactions are mixed regarding the price and timing, especially as Harley-Davidson navigates financial challenges.
“It’s quite audacious to spend money on this bike while teetering on the brink of bankruptcy,” remarked one commenter, acknowledging Harley’s financial struggles.
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