As the MotoGP testing in Barcelona prepares to host the top names in motorcycling, a major surprise is on the horizon: the debut of Harley-Davidson. The iconic American brand, renowned for its cruisers, will showcase its baggers on the Catalan circuit, signaling a new chapter in its journey and in the MotoGP arena.
Harley-Davidson, the legendary U.S. brand, is set to make its MotoGP debut next Tuesday, during the pre-season testing in Barcelona. This event, which takes over the traditional end-of-year tests in Cheste, will feature a special guest from Milwaukee, as the brand steps into the world of elite motorcycle racing.
While Harley-Davidson may not yet be prepared to launch an official MotoGP rider, the company has bold ambitions to bolster its competitive presence. It has already established a footing in the United States through its participation in The King of the Baggers, a category that sees cruiser motorcycles reaching speeds of 300 km/h, competing in the MotoAmerica championship. However, the upcoming test in Barcelona is poised to be a pivotal moment, setting the stage for a broader global future.
Harley-Davidson aims to leverage this test to assert its aspirations within MotoGP. As stated by Jochen Zeitz, the company’s executive director, their goal is to enhance their global racing profile: “This MotoGP test is a crucial first step toward realizing these ambitions and showcasing our dedication to racing excellence,” he declared.
Harley-Davidson, in partnership with Dorna, will include bagger racing in the Grand Prix calendar
Among the riders who will be present for these tests are: Kyle Wyman, from Harley-Davidson Factory Racing, along with veteran racers such as John Hopkins, Marco Melandri, and Simon Crafar. These tests will feature demonstrations of the Road Glide and the brand’s racing models.
This initiative, covered by Motor Passion, is part of a broader partnership strategy between Harley-Davidson and Dorna, the organizer of MotoGP. Carmelo Ezpeleta, CEO of Dorna, has already shared his excitement about the collaboration, emphasizing the brand’s dedication to drawing new fans to MotoGP, which is already recognized as one of the most thrilling sports globally.
It’s anticipated that Harley-Davidson will capitalize on the momentum from this test to take part in special events at certain MotoGP occasions, like the three-lap bagger race that occurred at the Grand Prix of the Americas last April. This could very well signal a new era for the brand within the realm of motorcycle racing.
