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Harley-Davidson CEO Unveils ‘Bold New Direction’ for Legendary Brand, Opening Doors for a Fresh Wave of Fans to Experience Its Bikes

Harley-Davidson CEO Unveils ‘Bold New Direction’ for Legendary Brand, Opening Doors for a Fresh Wave of Fans to Experience Its Bikes

HARLEY-Davidson is gearing up for an exciting new chapter that aims to attract a fresh wave of enthusiasts.

This renowned motorcycle manufacturer, a favorite across the United States, will gain significant visibility in Europe through one of the world’s leading racing competitions.

https://img.particlenews.com/image.php?url=1nHQmv_112hAYoQ00
Harley-Davidson is embarking on an exciting new initiative next year in collaboration with MotoGP. Credit: Harley Davidson
https://img.particlenews.com/image.php?url=0ZtpSS_112hAYoQ00
The brand’s CEO, Jochen Zeitz, believes this will enhance their global racing aspirations. Credit: MotoGP
https://img.particlenews.com/image.php?url=4G9MJY_112hAYoQ00
This initiative will feature racers using specially equipped Harley-Davidson Road Glide bagger motorcycles. Credit: Harley Davidson

According to ESPN, Harley-Davidson and MotoGP—the top motorcycle road racing series—have announced a support championship set to debut in 2026, showcasing teams racing bagger bikes at grand prix events across Europe and North America.

Riders will compete on race-configured Harley-Davidson Road Glide bagger motorcycles, designed for long-distance travel.

This 12-race series will be held at six grand prix events within the MotoGP schedule, with an estimated six to eight teams featuring two riders each.

No specific venues have been confirmed yet, although it is widely expected that one will be the Circuit of the Americas in Austin, Texas.

Harley-Davidson CEO Jochen Zeitz stated: “This represents a bold new direction for Harley-Davidson’s global racing initiatives.”

“With this series, we are thrilled to introduce a new form of racing to an international audience.”

As noted by AutoSport, he added, “The bike will reach speeds exceeding 300 km/h, weigh around 280 kg, and generate 200 bhp.

“These are powerful machines that will take to the tracks in Europe and North America.”

This announcement follows the opening of a new Harley-Davidson dealership in a key US location, overcoming various hurdles to bring the vision to fruition.

To celebrate its grand opening, a notable figure made a special appearance, kicking off this exciting new phase for the store.

On its inaugural day in business, the celebration attracted a large crowd of fans and community members, complete with live entertainment and food vendors.

The festivities concluded with a ribbon-cutting ceremony, marking the dealership’s official launch.

Located in Greene County, Virginia, the new Stonewall Harley-Davidson dealership was visited by Karen Davidson, a prominent figure in the Harley-Davidson community, who participated in the ceremonial “chain cutting.”

Davidson is the great-granddaughter of a co-founder of Harley-Davidson and the daughter of Willie G. Davidson, a legendary designer and icon associated with the brand.

Along with the chain-cutting, she engaged with fans and signed copies of the memoir ‘Ride Free’ by Willie G. Davidson.

Harley-Davidson Store Closures in 2024

There are over 650 Harley-Davidson dealerships throughout America.

However, several stores have closed for various reasons during 2024, often without providing an explanation.

Here are some Harley-Davidson locations that have ceased operations this year and the reasons for their closure:

A location in San Francisco closed in June 2024 after 110 years due to “chaos” caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, closed in September 2024 with no explanation provided.

Harley-Davidson’s legacy location in New York City closed on September 28, 2024, with the owner citing economic challenges.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, shut down in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.

Another Illinois dealership closed in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.

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Harley Davidson News

Harley-Davidson CEO Unveils ‘Bold New Step’ for the Iconic Brand, Opening Doors to a New Generation of Fans

HARLEY-Davidson is poised to take a “bold new step” that will introduce them to a fresh audience.

The iconic motorcycle manufacturer, cherished throughout the US, will gain substantial visibility in Europe thanks to one of the globe’s most celebrated racing series.


Harley-Davidson CEO Unveils ‘Bold New Step’ for the Iconic Brand, Opening Doors to a New Generation of Fans

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Harley-Davidson is set to embark on a “bold new step” as it partners with MotoGP next year
Credit: Harley Davidson

Three men standing between two motorcycles, announcing Harley-Davidson's partnership with MotoGP.

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The brand’s CEO, Jochen Zeitz, center, believes this will enhance their global racing ambitions
Credit: MotoGP

Motorcycle racer leaning into a turn.

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Riders will race on specially prepared Harley-Davidson Road Glide bagger motorcycles
Credit: Harley Davidson

According to ESPN, Harley-Davidson and MotoGP, the leading motorcycle road racing series, have unveiled a support championship set to launch in 2026, where teams will race bagger motorcycles at grands prix across Europe and North America.

This series will feature riders racing specially prepared Harley-Davidson Road Glide bagger motorcycles—designed for long-distance tours.

The 12-race championship will be hosted at six grands prix throughout the MotoGP season, with an expected six to eight teams, each with two riders, participating.

No specific race venues have been confirmed yet, but it is speculated that one location will be the Circuit of the Americas in Austin, Texas.

In a statement, Harley-Davidson CEO Jochen Zeitz stated: “This marks a bold new chapter for Harley-Davidson’s global racing aspirations.”

“We are thrilled to introduce a new style of racing to an international audience with this new series.”

As reported by AutoSport, he continued: “The motorcycle will reach speeds over 300 km/h, weigh approximately 280 kg, and generate 200 bhp.

“These are truly powerful machines that will hit the tracks across Europe and North America.”

This initiative comes shortly after the opening of a new Harley-Davidson dealership in a crucial area of the US, overcoming various hurdles to bring it to fruition.

To celebrate the grand opening, a well-known personality appeared to kickstart this exciting new phase for the store.

Harley-Davidson reveals a brand-new bike that pays tribute to an iconic model as fans rave over this ‘masterpiece’

On its opening day, an event that attracted a large gathering of enthusiasts and local community members featured live music and food vendors.

This celebration culminated in a ribbon-cutting ceremony, marking the official launch of the dealership.

The new Stonewall Harley-Davidson dealership, situated in Greene County, Virginia, was notably visited by Karen Davidson, a significant figure within the Harley-Davidson community, who took part in the ceremonial “chain cutting”.

Davidson is the great-granddaughter of one of Harley-Davidson’s co-founders and the daughter of Willie G. Davidson, a legendary designer associated with the Harley-Davidson brand.

In addition to the chain-cutting, she engaged with fans and signed copies of her grandfather’s memoir, *Ride Free*.

Harley-Davidson Closures in 2024

There are over 650 Harley-Davidson dealerships throughout America.

However, several stores have shut down for various reasons in 2024, with little explanation provided.

Below is a list of some Harley-Davidson locations that have closed this year and their reasons for shutting:

A San Francisco location ceased operations in June 2024 after 110 years due to ‘chaos’ caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, closed its doors in September 2024 with no reason provided.

Harley-Davidson’s historic location in New York City closed on September 28, 2024, with the owner citing economic difficulties.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, ceased operations in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.

Another Illinois dealership shut down in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.

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Harley Davidson Videos

Badass Harley Davidson Bobber Build – Sleek and Bold! 🏍️🔥 #bobber #harleydavidson #chopper



Badass Harley Davidson Bobber Build – Sleek and Bold! Check out this killer custom bobber with sleek black vibes and a bold …

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Harley Davidson News

Harley-Davidson X440 Unveiled: Bold Bhaukal Design and Impressive Features – Check Out the Price!

Harley Davidson X440: Today, we present to you an extraordinary motorcycle known for its impressive and fierce appearance. The Harley Davidson X440 is set to outshine Bullet and Royal Enfield models with its exceptional and robust engine, combined with a unique design. Let’s delve into the specific features and pricing of the Harley Davidson X440 motorcycle without further delay.

Engine and Mileage of Harley Davidson X440

Now, let’s explore the engine specifications and mileage of the Harley Davidson X440. This remarkable bike is equipped with a powerful 265.43 cc engine, complemented by a dual-channel ABS system.

The Harley Davidson X440 features disc brakes and produces 18.68 bhp at 12300 rpm and 13.97 nm at 9800 rpm. Furthermore, you can expect a mileage of approximately 26 to 27 kilometers per liter of petrol.

Features of Harley Davidson X440

Moving on to the features of the Harley Davidson X440, this motorcycle boasts high-quality attributes that enhance its premium appeal. Features include tubeless tires, disc brakes, and mobile charging capability for your convenience.

Harley Davidson X440
Harley Davidson X440

Moreover, this motorcycle features a fuel tank capacity of 14.6 liters. It’s also equipped with a digital instrument cluster, including a speedometer, odometer, and trip meter, making it a modern choice in the Indian market.

Price of Harley Davidson X440

Now, discussing the price of the Harley Davidson X440, the starting price is expected to be around Rs 185,870 in the Indian market. If you’re considering purchasing this bike on an EMI plan, it can be financed at an interest rate of 9.58%, with installments spread over 30 months.

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Harley-Davidson X440 Unveiled: Bold Bhaukal Design and Impressive Features – Check Out the Price!

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Harley Davidson Videos

2025 Harley-Davidson Fat Boy: Anticipated Features & Bold Predictions



Welcome back to BikeBlasters! Today, we’re diving into the world of speculation with the highly anticipated 2025 Harley-Davidson …

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Harley Davidson News

Purchase the Harley-Davidson X440: Experience Powerful Engine Performance and Bold Design – Check Out the Price!

Introducing the all-new Harley Davidson X440 – a stunning combination of classic American cruiser design and cutting-edge technology. Enjoy unmatched power, comfort, and a ride that glides effortlessly. Check out our comprehensive review to explore more.

Article

Are you ready to ride the legendary American cruiser? The Harley Davidson X440 offers an exhilarating experience with its timeless look and modern performance. Join us as we explore the features that make this bike stand out in the cruiser market.

Timeless Aesthetics with a Modern Touch

The X440 pays tribute to Harley’s rich legacy with its signature teardrop fuel tank, low-profile seat, and forward-set controls. However, don’t let its classic appearance deceive you. Beneath this retro exterior lies a bike equipped for modern times, featuring a digital instrument panel that offers crucial riding data while keeping the vintage charm intact.

Power and Performance

The core of the X440 features a robust engine that delivers smooth and responsive power. With impressive low-end torque, it accelerates effortlessly from a standstill, making it an excellent choice for both urban commutes and long highway journeys. The six-speed transmission ensures smooth gear shifts, while the suspension is finely tuned for a comfortable experience on all types of road surfaces.1 1.2024 X 440 Motorcycle | Harley-Davidson IN

Essential Features

Dual-channel ABS: Provides safety and control in various riding conditions. Ergonomic design: The relaxed riding position minimizes fatigue during extended rides. Quality craftsmanship: Every component is designed for durability and excellence.

Why Choose the X440?

If you seek a cruiser that masterfully balances style, performance, and comfort, the Harley Davidson X440 is an excellent choice. Its unique combination of classic aesthetics and contemporary technology makes it a fantastic option for riders of all backgrounds and skill levels.

X440 Against Its Competitors

In a competitive cruiser segment, the X440 stands out due to its brand heritage, performance, and overall value. It has been compared directly to rivals like the Royal Enfield Meteor 350 and the Honda H’ness CB350, which feature sportier riding positions and slightly more powerful engines.

Conclusion

The Harley Davidson X440 successfully bridges the classic and modern worlds, delivering a riding experience that feels both familiar and new. Whether you’re an experienced motorcyclist or a beginner, the X440 promises to leave a lasting impression.

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Harley-Davidson X440 Unveiled: Bold Bhaukal Design and Impressive Features – Check Out the Price!