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Harley-Davidson Unveils Plans for New Small Bikes to Enhance Customer Options Following a Lackluster Conclusion to 2024

HARLEY-Davidson is set to introduce a new line of smaller cruiser motorcycles aimed at attracting a broader audience.

The company intends to leverage the success it has found with sub-500cc models in India, China, and Australia.

Row of Harley-Davidson motorcycles.

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What will the new bike look like? Harley-Davidson plans to spend more on developing entry-level motorcycles
Jochen Zeitz, Harley Davidson CEO, standing next to a motorcycle.

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Harley-Davidson boss Jochen Zeitz is pushing ahead with plans to attract new buyers across the world

Harley-Davidson CEO Jochen Zeitz announced late in 2024 that the company planned to boost investment in entry-level motorcycles.

This announcement is likely to be welcomed by potential customers who have longed to own a classic Harley but may be deterred by their large size.

A few months back, enthusiasts on Reddit debated what the perfect entry-level bike should be, with one user cautioning, “Honestly, there isn’t a great Harley for beginners.”

The beloved brand currently offers three sub-500cc models in other regions, as noted by Topspeed.

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The X 440 was launched in India in 2023 through a licensing agreement between Harley-Davidson and Hero MotoCorp for a co-developed premium motorcycle.

Another collaboration with QJMotor has resulted in the introduction of the X 350 and X 500 available in China, Southeast Asia, and Australia.

However, Topspeed points out that “Neither of these has made their way to the West, with the exception of the X 350, which is used as part of Harley’s Rider’s Academy program in the U.S.

“Thus, it’s clear that a small Harley-Davidson bike with a global focus would significantly aid the brand in attracting a wider customer base.

“Additionally, the cruiser segment holds vast unrealized potential today.”

Topspeed suggests that many current small cruiser models available in the United States provide bikers with a “non-authentic experience, often featuring engines from sports bikes or ADV with limited cruiser character.”

Harley-Davidson riders highlight a major ‘oversight’ by the brand as stocks plummet and dealerships shut down

Entry-level cruiser options presently on the market include the Kawasaki Eliminator 500, Honda Rebel 500, Royal Enfield Super Meteor 650, and the CFMoto 450CL-C.

The automotive outlet anticipates “high expectations” for Harley-Davidson’s forthcoming entry-level addition.

This is particularly relevant as Hero MotoCorp announced in January its plans to widen its partnership with Harley-Davidson.

Hero MotoCorp is recognized as one of the largest motorcycle and scooter manufacturers globally.

The firm stated: “We have extended our partnership with Harley-Davidson to develop new variants of the Harley-Davidson X440 and to create a new motorcycle for both domestic and select international markets.”

What new and refreshed Harley-Davidson motorcycles can we expect for 2025?

The lineup of all-new 2025 models includes:

The Street Glide Ultra for extensive touring and the Pan America 1250 ST versatile adventure sport motorcycle.

Harley-Davidson has also upgraded six classic Cruiser models for 2025: the Low Rider S; Low Rider ST; Breakout; Heritage Classic; Fat Boy; and Street Bob.

The brand’s Sportster S has also received enhancements.

A series of limited-edition Custom Vehicle Operation (CVO) motorcycles includes four models: CVO Street Glide; CVO Road Glide; CVO Road Glide ST; and CVO Pan America.

The motorcycle manufacturer stated that these new models complete the 2025 lineup for Harley-Davidson’s Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike motorcycles.

It’s believed that Harley-Davidson could effectively target Western markets, while Hero MotoCorp could produce bikes for the American brand, helping to maintain low costs.

The company is currently developing a Nightster 440, a name already trademarked by both Harley-Davidson and Hero MotoCorp in India.

REVENUE DECLINE

The new initiatives surface as the brand looks to recover from disappointing financial results in 2024, marking the second consecutive year of decline.

In the fourth quarter, Harley-Davidson’s global motorcycle shipments fell by 53 percent compared to the prior year.

Revenue was down 47 percent, partly due to reduced sales volume, as stated by Jochen Zeitz, the CEO.

The company anticipates another challenging year in 2025 after closing several dealerships to cut costs.

Nevertheless, Zeitz is optimistic that the iconic brand will persevere.

There are over 650 Harley-Davidson dealerships across the United States.

However, numerous dealerships were closed for various reasons throughout 2024.

TOO EXPENSIVE

The company recently showcased its new models for 2025.

However, some bikers expressed concerns over the hefty pricing.

Harley-Davidson has been advised by fans to lower motorcycle prices in order to remain competitive in the U.S. market.

“Harley will be outta business because regular middle class won’t be able to afford them,” one individual cautioned on social media.

The century-old American brand has been steadily losing market share in the U.S. amid declining retail sales.

Zeitz mentioned back in 2021 that he aimed to broaden the brand’s appeal beyond just middle-aged and wealthy riders.

The U.S. Sun recently reported on upcoming Harley-Davidson models anticipated to launch in 2026.

The all-electric LiveWire division of Harley-Davidson, developed in collaboration with Taiwanese scooter manufacturer KYMCO, will introduce a new series of high-performance maxi-scooters.

The company aims to commence shipping these scooters in the first half of 2026, with plans for global distribution.

The U.S. Sun has reached out to Harley-Davidson for comments regarding its ambitions for new entry-level motorcycles.

Categories
Harley Davidson News

Prominent Brands Transition to Boutique Agencies to Enhance Their Online Presence

The transition towards boutique agencies signifies a broader trend in the industry, with major brands favoring specialized expertise and tailored strategies rather than the generic solutions typically offered by larger agencies.

FOR IMMEDIATE RELEASE

Contact:

Light Touch Media Group

+1 (855) 71-LIGHT

[email protected]

Major Brands Pivot to Boutique Agencies for Enhanced Online Engagement

Global brands are increasingly emphasizing agility and specialized skills in their marketing and content strategies, often opting for boutique agencies instead of traditional large firms. Light Touch Media Group, a full-service creative solutions agency, is leading this trend by partnering with major brands such as Harley Davidson, Home Depot, and others through its results-oriented approach.

Recently, the agency concluded a significant campaign with Anheuser-Busch, showcasing its capacity to achieve results for industry leaders while providing the personalized attention that larger agencies frequently lack. Building on this achievement, Light Touch has also signed a major partnership with premium pet food brand Weruva, adding to its impressive clientele, which includes global energy giant Shell.

“In today’s marketplace, expertise, quality, and agility are essential,” stated Wil Seabrook, CEO of Light Touch Media Group. “While many agencies concentrate solely on video production, a strategic approach for overall digital and media presence is certainly more effective. Clients connect with this because captivating content is merely one component of a successful marketing strategy. Enhancing visibility in every marketing aspect and approaching it from a 360-degree perspective is vital for achieving significant objectives. A holistic solution yields better results.”

The trend towards boutique agencies mirrors a more extensive industry movement, as major brands increasingly prioritize specialized knowledge and tailored strategies instead of the universal solutions characteristically offered by larger firms. This shift has been especially pronounced in the post-pandemic environment, where flexibility and deep industry insight have emerged as critical differentiators.

Light Touch Media Group has positioned itself at the forefront of this evolution, delivering a wide range of services that includes:

Strategic brand development and positioning

Comprehensive live and animated video production, still photography, and post-production

Digital marketing campaign development

Social media strategy and content creation

Comprehensive SEO services

2D, 3D, and Interactive video content

Sustainability storytelling and thought leadership campaigns

“Our strategy transcends mere content creation. We aim to ensure that the companies we partner with don’t become the compact disc or ‘Blockbuster’ of their sector. We assist them in modernizing,” added Wil Seabrook. “We establish partnerships with our clients to create integrated strategies that deliver concrete results. Whether it’s boosting market share, launching new products, training staff, building brand loyalty, or increasing sales, every creative decision is aligned with our clients’ business goals.”

For more details about Light Touch Media Group and its services, please visit lighttouchmg.com or reach out at +1 (855) 71-LIGHT or [email protected].

About Light Touch Media Group

Light Touch Media Group is a comprehensive content and marketing agency specializing in impact-driven marketing strategies for prominent brands across various sectors. The agency merges extensive industry expertise with personalized service to deliver measurable results through integrated marketing campaigns, sophisticated brand development, and innovative content solutions. By focusing on both creative excellence and business outcomes, Light Touch Media Group has become a trusted partner for brands seeking significant market influence.

Contact Information:
Name: Wil Seabrook
Email: Send Email
Organization: Light Touch Media Group
Address: 100 South Belcher Road Unit 4233, Clearwater, Florida 33765, United States
Phone: +1-855-715-4448
Website: https://lighttouchmg.com

Release ID: 89148022

If you discover any errors, concerns, or irregularities in the content of this press release, or if you wish to request a press release removal, we encourage you to contact us promptly at [email protected] (please note that this email is the authorized channel for such matters, and sending multiple emails to various addresses may not expedite your request). Our responsive team is available to assist you within 8 hours — diligently resolving identified issues or guiding you through the removal process. We take pride in providing accurate and reliable information to our esteemed readers.

Categories
Harley Davidson News

Leading Brands Turn to Boutique Agencies to Enhance Their Online Presence

The transition toward boutique agencies signifies a broader trend within the industry, where major brands are emphasizing specialized expertise and tailored strategies over the generic solutions often provided by larger firms.

FOR IMMEDIATE RELEASE

Contact:

Light Touch Media Group

+1 (855) 71-LIGHT

[email protected]

Major Brands Transitioning to Boutique Agencies to Enhance Their Online Presence

Global brands are increasingly valuing agility and specialized knowledge in their marketing and content creation strategies, prompting a shift towards boutique agencies rather than traditional large-scale firms. Light Touch Media Group, a holistic creative solutions provider, has emerged as a frontrunner in this trend, securing collaborations with renowned brands such as Harley Davidson, Home Depot, and others with its effective, results-oriented approach.

The agency recently executed a major campaign with Anheuser-Busch, showcasing its capacity to deliver results for significant industry players while offering the personalized service that larger agencies often cannot provide. Following this achievement, Light Touch landed a substantial contract with the premium pet food company Weruva, further expanding its impressive portfolio of clients that includes global energy giant Shell.

“In today’s marketplace, the demand is for expertise, quality, and agility,” stated Wil Seabrook, CEO of Light Touch Media Group. “While many agencies are solely focused on video production, delivering strategy solutions for comprehensive online and media engagement is undoubtedly a more effective method. Clients relate to this because impressive content is just one element of a successful marketing plan. Maximizing visibility across all marketing channels and tackling it from a 360-degree angle to achieve significant objectives is key. A wider approach yields visible results.”

The trend towards boutique agencies illustrates a larger industry movement, where major brands are seeking specialized knowledge and tailored solutions rather than the generic approaches typical of larger firms. This trend has gained particular momentum in the post-pandemic landscape, where adaptability and in-depth industry insight have become essential differentiators.

Light Touch Media Group stands at the forefront of this shift, providing an extensive range of services that includes:

Strategic brand development and positioning

Comprehensive live and animated video production, still imagery, and post-production

Digital marketing campaign formulation

Social media strategy and content generation

Complete SEO services

2D, 3D, and Interactive video content

Sustainability storytelling and thought leadership initiatives

“Our methodology extends far beyond merely crafting engaging content. We aim to ensure that the companies we collaborate with don’t become the compact disc or ‘Blockbuster’ of their sectors. We assist them in modernizing,” added Wil Seabrook. “We foster a partnership with our clients to formulate integrated strategies that produce tangible outcomes. Whether it’s enhancing market share, launching new products, effectively training personnel, fostering brand loyalty, or boosting sales, each creative decision is driven by our clients’ business goals.”

For additional information about Light Touch Media Group and its offerings, please visit lighttouchmg.com or reach out at +1 (855) 71-LIGHT or [email protected].

About Light Touch Media Group

Light Touch Media Group is a full-service content and marketing agency that specializes in dominance-driven marketing strategies for prominent brands across diverse industries. The agency melds extensive industry knowledge with personalized service to yield measurable outcomes through integrated marketing campaigns, sophisticated brand development, and innovative content solutions. By concentrating on both creative excellence and business performance, Light Touch Media Group has secured its position as a trusted ally for brands seeking impactful market presence.

Contact Info:
Name: Wil Seabrook
Email: Send Email
Organization: Light Touch Media Group
Address: 100 South Belcher Road Unit 4233, Clearwater, Florida 33765, United States
Phone: +1-855-715-4448
Website: https://lighttouchmg.com

Release ID: 89148022

If you notice any discrepancies, concerns, or inaccuracies in the content provided in this press release or need assistance with press release removal, we encourage you to notify us immediately by contacting [email protected] (please note that this email is the authorized channel for such inquiries; sending multiple emails to various addresses is not necessarily helpful in expediting your request). Our responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to rectify identified issues or guiding you through the appropriate steps for removal. We are dedicated to providing accurate and dependable information.