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Harley-Davidson CEO Unveils ‘Bold New Direction’ for Legendary Brand, Opening Doors for a Fresh Wave of Fans to Experience Its Bikes

Harley-Davidson CEO Unveils ‘Bold New Direction’ for Legendary Brand, Opening Doors for a Fresh Wave of Fans to Experience Its Bikes

HARLEY-Davidson is gearing up for an exciting new chapter that aims to attract a fresh wave of enthusiasts.

This renowned motorcycle manufacturer, a favorite across the United States, will gain significant visibility in Europe through one of the world’s leading racing competitions.

https://img.particlenews.com/image.php?url=1nHQmv_112hAYoQ00
Harley-Davidson is embarking on an exciting new initiative next year in collaboration with MotoGP. Credit: Harley Davidson
https://img.particlenews.com/image.php?url=0ZtpSS_112hAYoQ00
The brand’s CEO, Jochen Zeitz, believes this will enhance their global racing aspirations. Credit: MotoGP
https://img.particlenews.com/image.php?url=4G9MJY_112hAYoQ00
This initiative will feature racers using specially equipped Harley-Davidson Road Glide bagger motorcycles. Credit: Harley Davidson

According to ESPN, Harley-Davidson and MotoGP—the top motorcycle road racing series—have announced a support championship set to debut in 2026, showcasing teams racing bagger bikes at grand prix events across Europe and North America.

Riders will compete on race-configured Harley-Davidson Road Glide bagger motorcycles, designed for long-distance travel.

This 12-race series will be held at six grand prix events within the MotoGP schedule, with an estimated six to eight teams featuring two riders each.

No specific venues have been confirmed yet, although it is widely expected that one will be the Circuit of the Americas in Austin, Texas.

Harley-Davidson CEO Jochen Zeitz stated: “This represents a bold new direction for Harley-Davidson’s global racing initiatives.”

“With this series, we are thrilled to introduce a new form of racing to an international audience.”

As noted by AutoSport, he added, “The bike will reach speeds exceeding 300 km/h, weigh around 280 kg, and generate 200 bhp.

“These are powerful machines that will take to the tracks in Europe and North America.”

This announcement follows the opening of a new Harley-Davidson dealership in a key US location, overcoming various hurdles to bring the vision to fruition.

To celebrate its grand opening, a notable figure made a special appearance, kicking off this exciting new phase for the store.

On its inaugural day in business, the celebration attracted a large crowd of fans and community members, complete with live entertainment and food vendors.

The festivities concluded with a ribbon-cutting ceremony, marking the dealership’s official launch.

Located in Greene County, Virginia, the new Stonewall Harley-Davidson dealership was visited by Karen Davidson, a prominent figure in the Harley-Davidson community, who participated in the ceremonial “chain cutting.”

Davidson is the great-granddaughter of a co-founder of Harley-Davidson and the daughter of Willie G. Davidson, a legendary designer and icon associated with the brand.

Along with the chain-cutting, she engaged with fans and signed copies of the memoir ‘Ride Free’ by Willie G. Davidson.

Harley-Davidson Store Closures in 2024

There are over 650 Harley-Davidson dealerships throughout America.

However, several stores have closed for various reasons during 2024, often without providing an explanation.

Here are some Harley-Davidson locations that have ceased operations this year and the reasons for their closure:

A location in San Francisco closed in June 2024 after 110 years due to “chaos” caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, closed in September 2024 with no explanation provided.

Harley-Davidson’s legacy location in New York City closed on September 28, 2024, with the owner citing economic challenges.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, shut down in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.

Another Illinois dealership closed in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.

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2025 Harley Davidson Breakout 117: The Ultimate Cruiser Experience!



“2025 Harley Davidson Breakout 117: The Ultimate Cruiser Experience!” Description : The 2025 Harley Davidson Breakout 117 …

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Viaje Route 66 en moto, ruta 66 harley 184

Viaje Route 66 en moto, ruta 66 harley 184

SPAIN/PORTUGAL:
Route 66 Experience cuenta con un staff profesional a su servicio, todos son expertos motoristas dedicados a hacer de su viaje una experiencia inolvidable. Cuentan con años de experiencia en organización de viajes, formación de conducción en grupo y técnica de alto nivel.
El staff de Route 66 Experience se encuentra ubicado en USA, UK, Francia, Bélgica y España, para poder dar un mejor servicio a nuestros viajeros desde cada país.
Sus conocimientos del lugar y su infraestructura propia en USA están a su disposición en nuestros tours, para sólo preocuparse de rodar y disfrutar de las carreteras y el entorno.
Ellos saben que un viaje en moto es muy distinto a cualquier tour típico turístico, por eso son ideales para organizar su viaje y contar con sus servicios de guía y asesoramiento.
.. Su objetivo es realizar el mejor viaje de tu vida …
Contacto: Gon Castro, España/Portugal.
MAIL: [email protected]
TELEFONO: +34 667696661 ( SPAIN )
SKYPE: route66experience

UK:
The professional team at Route 66 Experience is at your service. All are expert bikers, committed to making your trip an unforgettable experience. They each have years of experience in organising trips, are trained in group motoring and are highly skilled.
Members of the Route 66 Experience team are located in the USA, Portugal, France, Belgium, UK and Spain, enabling them to offer travellers the very best service within each country.
Their knowledge of the USA location and its infrastructure is at your disposal during our tours, so all you have to do is simply enjoy your journey and the surroundings.
Our team knows that motorbike trips are very different from typical tourist trails. So they’re the ideal people to organise your journey and provide all the assistance and advice you need.
.. Your trip of a lifetime is their goal …
Contact: Mark South, UK.
MAIL: [email protected]
PHONE : +44 01642688053 ( UK )

Posted by ROUTE 66 EXPERIENCE on 2014-04-23 22:50:13

Tagged: , ROUTE 66 , Route 66 Experience , Ruta 66 , road , Route , trip , harley Davidson , Touring , tour , street , motard , motociclismo , moto , motorrad , USA Tours , tours , Bikers , davidson , motards , Ultra Classic Electra Glide , moteros , Harley Owners group , motorcycle tours , HOG , harley , mother , carretera , fat , viaje , dyna , BMW , bike , boy , biker , wing , gold , glide , company , Experience , motero , motorcycle , motorcycle touring

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360° Touring Test Ride Harley-Davidson France

360° Touring Test Ride Harley-Davidson France

touringtestride.harley-davidson.fr/

Posted by Harley-Davidson France on 2010-04-29 14:00:36

Tagged: , moto , experience , interactive , harley-davidson , harley , davidson , 360 , touring , test , ride , imersive , camera , satya , oblet , denis , bouan , hubert , auriol , electra , glide , 2010 , italie , france

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Route 66 Experience april 2013

Route 66 Experience april 2013

SPAIN/PORTUGAL:
Route 66 Experience cuenta con un staff profesional a su servicio, todos son expertos motoristas dedicados a hacer de su viaje una experiencia inolvidable. Cuentan con años de experiencia en organización de viajes, formación de conducción en grupo y técnica de alto nivel.
El staff de Route 66 Experience se encuentra ubicado en USA, UK, Francia, Bélgica y España, para poder dar un mejor servicio a nuestros viajeros desde cada país.
Sus conocimientos del lugar y su infraestructura propia en USA están a su disposición en nuestros tours, para sólo preocuparse de rodar y disfrutar de las carreteras y el entorno.
Ellos saben que un viaje en moto es muy distinto a cualquier tour típico turístico, por eso son ideales para organizar su viaje y contar con sus servicios de guía y asesoramiento.
.. Su objetivo es realizar el mejor viaje de tu vida …
Contacto: Gon Castro, España/Portugal.
MAIL: [email protected]
TELEFONO: +34 667696661 ( SPAIN )
SKYPE: route66experience

UK:
The professional team at Route 66 Experience is at your service. All are expert bikers, committed to making your trip an unforgettable experience. They each have years of experience in organising trips, are trained in group motoring and are highly skilled.
Members of the Route 66 Experience team are located in the USA, Portugal, France, Belgium, UK and Spain, enabling them to offer travellers the very best service within each country.
Their knowledge of the USA location and its infrastructure is at your disposal during our tours, so all you have to do is simply enjoy your journey and the surroundings.
Our team knows that motorbike trips are very different from typical tourist trails. So they’re the ideal people to organise your journey and provide all the assistance and advice you need.
.. Your trip of a lifetime is their goal …
Contact: Mark South, UK.
MAIL: [email protected]
PHONE : +44 01642688053 ( UK )

Posted by ROUTE 66 EXPERIENCE on 2014-04-23 15:10:18

Tagged: , ROUTE 66 , Route 66 Experience , Ruta 66 , road , Route , trip , tours , tour , street , motard , moto , motero , motociclismo , motorrad , mother , Ultra Classic Electra Glide , motorcycle tour , bike , Bikers , moteros , fat , boy , BMW , biker , viaje , wing , Harley Owners group , HOG , harley Davidson , harley , gold , Touring , davidson , carretera , company , motorcycle , motorcycle touring , dyna , USA Tours

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Route 66 Experience

Route 66 Experience

www.route66experience.eu 🔝 🇺🇸
#Route66 #Ruta66 #Route66Experience

Posted by ROUTE 66 EXPERIENCE on 2018-03-22 09:37:38

Tagged: , Route 66 Experience , Ruta 66 , ROUTE 66 , road , Rota 66 , motard , Moto , motociclismo , motero , Motorcycle , motorcycle touring , motorcycle tour , motards , motorcycle tours , HOG , Harley Davidson , Harley Owners Group , Harley , honda , BMW , bike , biker , carretera , New , Mexico , road sign , Tucumcari , Street Glide

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Route 66 Experience April 2013

Route 66 Experience April 2013

SPAIN/PORTUGAL:
Route 66 Experience cuenta con un staff profesional a su servicio, todos son expertos motoristas dedicados a hacer de su viaje una experiencia inolvidable. Cuentan con años de experiencia en organización de viajes, formación de conducción en grupo y técnica de alto nivel.
El staff de Route 66 Experience se encuentra ubicado en USA, UK, Francia, Bélgica y España, para poder dar un mejor servicio a nuestros viajeros desde cada país.
Sus conocimientos del lugar y su infraestructura propia en USA están a su disposición en nuestros tours, para sólo preocuparse de rodar y disfrutar de las carreteras y el entorno.
Ellos saben que un viaje en moto es muy distinto a cualquier tour típico turístico, por eso son ideales para organizar su viaje y contar con sus servicios de guía y asesoramiento.
.. Su objetivo es realizar el mejor viaje de tu vida …
Contacto: Gon Castro, España/Portugal.
MAIL: [email protected]
TELEFONO: +34 667696661 ( SPAIN )
SKYPE: route66experience

UK:
The professional team at Route 66 Experience is at your service. All are expert bikers, committed to making your trip an unforgettable experience. They each have years of experience in organising trips, are trained in group motoring and are highly skilled.
Members of the Route 66 Experience team are located in the USA, Portugal, France, Belgium, UK and Spain, enabling them to offer travellers the very best service within each country.
Their knowledge of the USA location and its infrastructure is at your disposal during our tours, so all you have to do is simply enjoy your journey and the surroundings.
Our team knows that motorbike trips are very different from typical tourist trails. So they’re the ideal people to organise your journey and provide all the assistance and advice you need.
.. Your trip of a lifetime is their goal …
Contact: Mark South, UK.
MAIL: [email protected]
PHONE : +44 01642688053 ( UK )

Posted by ROUTE 66 EXPERIENCE on 2014-07-29 07:08:55

Tagged: , ROUTE 66 , Route 66 Experience , Ruta 66 , road , Route , River , gold , glide , HOG , wing , Laughlin , sturgis , Touring , meeting , g , motorcycle touring , Ultra Classic Electra Glide , Harley Owners group , viaje , davidson , anniversary , harley Davidson , carretera , company , motociclismo , motorcycle , motorcycle tour , motorcycle tours , motard , moto , motorrad , motero , mother , motards , moteros , Milwaukee , BMW , fat , harley , daytona , USA Tours , th

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Route 66 Experience april 2013

Route 66 Experience april 2013

SPAIN/PORTUGAL:
Route 66 Experience cuenta con un staff profesional a su servicio, todos son expertos motoristas dedicados a hacer de su viaje una experiencia inolvidable. Cuentan con años de experiencia en organización de viajes, formación de conducción en grupo y técnica de alto nivel.
El staff de Route 66 Experience se encuentra ubicado en USA, UK, Francia, Bélgica y España, para poder dar un mejor servicio a nuestros viajeros desde cada país.
Sus conocimientos del lugar y su infraestructura propia en USA están a su disposición en nuestros tours, para sólo preocuparse de rodar y disfrutar de las carreteras y el entorno.
Ellos saben que un viaje en moto es muy distinto a cualquier tour típico turístico, por eso son ideales para organizar su viaje y contar con sus servicios de guía y asesoramiento.
.. Su objetivo es realizar el mejor viaje de tu vida …
Contacto: Gon Castro, España/Portugal.
MAIL: [email protected]
TELEFONO: +34 667696661 ( SPAIN )
SKYPE: route66experience

UK:
The professional team at Route 66 Experience is at your service. All are expert bikers, committed to making your trip an unforgettable experience. They each have years of experience in organising trips, are trained in group motoring and are highly skilled.
Members of the Route 66 Experience team are located in the USA, Portugal, France, Belgium, UK and Spain, enabling them to offer travellers the very best service within each country.
Their knowledge of the USA location and its infrastructure is at your disposal during our tours, so all you have to do is simply enjoy your journey and the surroundings.
Our team knows that motorbike trips are very different from typical tourist trails. So they’re the ideal people to organise your journey and provide all the assistance and advice you need.
.. Your trip of a lifetime is their goal …
Contact: Mark South, UK.
MAIL: [email protected]
PHONE : +44 01642688053 ( UK )

Posted by ROUTE 66 EXPERIENCE on 2014-04-23 15:10:54

Tagged: , ROUTE 66 , Route 66 Experience , Ruta 66 , road , Route , trip , tours , tour , street , motard , moto , motero , motociclismo , motorrad , mother , Ultra Classic Electra Glide , motorcycle tour , bike , Bikers , moteros , fat , boy , BMW , biker , viaje , wing , Harley Owners group , HOG , harley Davidson , harley , gold , Touring , davidson , carretera , company , motorcycle , motorcycle touring , dyna , USA Tours

Categories
Harley Davidson Bike Pics

Route 66 Experience 2017

Route 66 Experience 2017

www.route66experience.eu 🔝 🇺🇸
#Route66 #Ruta66 #Route66Experience

Posted by ROUTE 66 EXPERIENCE on 2018-03-15 15:47:59

Tagged: , Route 66 Experience , Ruta 66 , ROUTE 66 , road , Route , Rota 66 , motard , Moto , Motorrad , motociclismo , motero , Motorcycle , motorcycle touring , motorcycle tour , motards , motorcycle tours , moteros , HOG , Harley Davidson , Harley Owners Group , Harley , honda , heritage , BMW , bike , Bikers , biker , carretera , EEUU , USA , Ultra Classic Electra Glide , USA Tours , utah , Ultra , Ultra Classic , Petrified Forest , Bosque petrificado , Indian , Indian Motorcycles , Roadmaster , touring , National Park , Parque nacional

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Harley Davidson Bike Pics

Route 66 Experience

Route 66 Experience

www.route66experience.eu 🔝 🇺🇸
#Route66Experience #Route66 #Ruta66 #Rota66 #HistoricRoute66

Posted by ROUTE 66 EXPERIENCE on 2018-11-13 17:06:03

Tagged: , Route 66 Experience , Ruta 66 , ROUTE 66 , road , Rota 66 , HOG , Harley Davidson , Harley Owners Group , Harley , honda , motard , Moto , Motorrad , motociclismo , Motorcycle , motorcycle tour , motards , motorcycle tours , BMW , bike , Bikers , biker , EEUU , Electra Glide , Historic Brick Road