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HARLEY-Davidson is gearing up for an exciting new chapter that aims to attract a fresh wave of enthusiasts.

This renowned motorcycle manufacturer, a favorite across the United States, will gain significant visibility in Europe through one of the world’s leading racing competitions.

Harley-Davidson is embarking on an exciting new initiative next year in collaboration with MotoGP. Credit: Harley Davidson

The brand’s CEO, Jochen Zeitz, believes this will enhance their global racing aspirations. Credit: MotoGP

This initiative will feature racers using specially equipped Harley-Davidson Road Glide bagger motorcycles. Credit: Harley Davidson

According to ESPN, Harley-Davidson and MotoGP—the top motorcycle road racing series—have announced a support championship set to debut in 2026, showcasing teams racing bagger bikes at grand prix events across Europe and North America.

Riders will compete on race-configured Harley-Davidson Road Glide bagger motorcycles, designed for long-distance travel.

This 12-race series will be held at six grand prix events within the MotoGP schedule, with an estimated six to eight teams featuring two riders each.

No specific venues have been confirmed yet, although it is widely expected that one will be the Circuit of the Americas in Austin, Texas.

Harley-Davidson CEO Jochen Zeitz stated: “This represents a bold new direction for Harley-Davidson’s global racing initiatives.”

“With this series, we are thrilled to introduce a new form of racing to an international audience.”

As noted by AutoSport, he added, “The bike will reach speeds exceeding 300 km/h, weigh around 280 kg, and generate 200 bhp.

“These are powerful machines that will take to the tracks in Europe and North America.”

This announcement follows the opening of a new Harley-Davidson dealership in a key US location, overcoming various hurdles to bring the vision to fruition.

To celebrate its grand opening, a notable figure made a special appearance, kicking off this exciting new phase for the store.

On its inaugural day in business, the celebration attracted a large crowd of fans and community members, complete with live entertainment and food vendors.

The festivities concluded with a ribbon-cutting ceremony, marking the dealership’s official launch.

Located in Greene County, Virginia, the new Stonewall Harley-Davidson dealership was visited by Karen Davidson, a prominent figure in the Harley-Davidson community, who participated in the ceremonial “chain cutting.”

Davidson is the great-granddaughter of a co-founder of Harley-Davidson and the daughter of Willie G. Davidson, a legendary designer and icon associated with the brand.

Along with the chain-cutting, she engaged with fans and signed copies of the memoir ‘Ride Free’ by Willie G. Davidson.

Harley-Davidson Store Closures in 2024

There are over 650 Harley-Davidson dealerships throughout America.

However, several stores have closed for various reasons during 2024, often without providing an explanation.

Here are some Harley-Davidson locations that have ceased operations this year and the reasons for their closure:

A location in San Francisco closed in June 2024 after 110 years due to “chaos” caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, closed in September 2024 with no explanation provided.

Harley-Davidson’s legacy location in New York City closed on September 28, 2024, with the owner citing economic challenges.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, shut down in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.

Another Illinois dealership closed in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.

Brevard’s Emerging Star Band

WATCH: Saylor and The Captains performed at Space Coast Harley Davidson in Palm Bay

Originating from the sun-kissed shores of Cocoa Beach, Florida, Saylor and the Captains are a vibrant four-member band that blends the soothing vibes of coastal life with the pulsating energy of rock music. Led by the incredible vocalist Saylor Werneth, whose range goes from soulful ballads to thrilling highs, their sound is as invigorating as a fresh ocean breeze.

BREVARD COUNTY • CAPE CANAVERAL, FLORIDA – Saylor and the Captains delivered a memorable performance at Ellie Mae’s Tiki Bar in Cape Canaveral on Friday. Despite the nearby Friday Fest, the crowd at Ellie Mae’s was substantial, drawn by the allure of Saylor’s remarkable voice.

Longtime patron Sally, a familiar face at Ellie Mae’s, was moved to tears. “I’ve never heard anything like it,” she remarked, holding a tissue while captivated by the performance. “People were genuinely walking away from the downtown festival to hear Saylor sing.”

Saylor and The Captains Band is led by the remarkable vocalist Saylor, whose voice spans soulful melodies to exhilarating notes, creating a sound that’s as refreshing as a coastal breeze.

The emotional highlight of the evening occurred during the band’s tender rendition of “Can’t Help Falling in Love.” Mindy and Jim—who played a crucial role in bringing the band to Ellie Mae’s—shared a tender moment on the dance floor. “This band is destined for stardom,” Jim said with conviction. “You can feel it.”

When Saylor Werneth performs, audiences pause to appreciate her mesmerizing voice.

The evening was more than a concert—it was a collective celebration. Friends, family, and loyal fans gathered to support Saylor and the Captains. Their presence filled the venue with energy, and by the end of the performance, it was evident: this wasn’t just another show. It was a statement.

Last night confirmed that Saylor and the Captains are no longer just a local hit—they’re an emerging talent poised for greatness.

Even Peg, the owner of Ellie Mae’s, was captivated by the energy and is eager to book them again soon.

Outstanding Reviews from Saylor and The Captains’ Performance at Rebellion Wine Bar

Saylor and the Captains dazzled audiences on Easter night with an unforgettable show at The Rebellion Beachside Bar & Bistro in Cocoa Beach—the venue’s inaugural night of live music. The band’s classic rock vigor, smooth harmonies, and undeniable stage presence left the crowd entranced.

Suzanne, a local music enthusiast, declared them “the best I’ve heard in this area.” One attendee was moved to tears when the band played her wedding song, and another couple urged them to “never break up.” Longtime fans Mindy and Jim cheered from the crowd, “We can proudly say we knew them before they hit it big!”—marking their second time seeing the band live.

Easter turned into an unforgettable night, filled with beach vibes, heartfelt moments, and a packed house celebrating tremendous music accompanied by drinks and food.

Good Times at Space Coast Harley-Davidson
During the recent “Soul Sunday” event at Space Coast Harley-Davidson in Palm Bay, Florida, Saylor and the Captains delivered another remarkable performance that illuminated Palm Bay. With a fantastic blend of classic rock, bluesy undertones, and pure stage charisma, the band captivated the audience from the very first note.

Fans gathered under the Florida sun, enjoying cold beers and soul food from Like Grandma’s Kitchen while soaking in the high-energy performance that fused timeless covers with original tunes that feel like instant anthems.

Saylor and the Captains performing at the Space Coast State Fair

Local favorite Sam, a regular at their shows, summed it up nicely: “They’re incredible. Each time I see them, they improve. I absolutely love them.” Her enthusiasm was matched by first-timer Fred, who remarked, “They have something special. I can already envision them as stars.” The electrifying vibe in the air was unmistakable.

Bikers swayed and applauded as the band’s signature sound resonated throughout the venue. With Saylor’s commanding vocals soaring and the Captains’ tight instrumentation holding everything together, it was a set that reminded everyone why live music matters.

Space Coast Harley-Davidson has seen some outstanding acts—but Saylor and the Captains are establishing themselves as the ones to watch. Soul Sunday brought heart, soul food, and horsepower, with Saylor and the Captains as the driving force behind it all.

ABOUT SAYLOR AND THE CAPTAINS

Hailing from the sun-soaked shores of Cocoa Beach, Florida, Saylor and the Captains are a dynamic four-piece band blending the laid-back vibes of coastal living with the raw energy of rock and roll.

Saylor of Saylor and The Captains possesses a voice often described as “heaven sent.”

Fronted by the powerful vocalist Saylor, whose range spans from soulful croons to electrifying highs, the band’s sound is as invigorating as a gentle ocean breeze.

Caleb consistently delivers powerful drumming alongside Saylor and The Captains.

With Caleb providing rhythmic grounding on drums, complemented by Nick’s groovy bass lines, their musical foundation is as resilient as the beach they perform on. David, the lead guitarist, enhances their sound with fiery riffs and intricate solos that elevate their performances.

David, the band’s lead guitarist, infuses their sound with fiery riffs and intricate solos.

Saylor and The Captains showcase Nick’s groovy, melodic bass lines.

Together, they create a seamless blend of covers and originals that pay tribute to classic rock, modern indie, and everything in between. Whether reinventing beloved hits or performing their heartfelt originals, Saylor and the Captains infuse contagious energy into every performance.

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