Tag: HarleyDavidson
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Criticizes Disconnected Board of Directors and Misaligned Strategic Direction
“As dedicated Harley Davidson shareholders and enthusiasts, we have observed with concern how the Company has diverged from the foundational principles that established it as a lasting American icon. Owning a Harley Davidson has always been about more than just riding a bike; it embodies being part of a vibrant culture and community recognized throughout
Under the current Board of Directors, this culture has been overlooked, undermining the legacy that has propelled Harley Davidson for nearly 125 years in favor of online sales and misaligned product lines, along with a departure from the quality customization that has made each Harley Davidson unique. The Company needs a board committed to recognizing its unique value and treating dealerships as vital partners crucial to its success. Without thriving dealerships, the community we cherish will diminish, and performance will continue to decline.
On the product side, the electric Livewire bike line has proven to be a significant misstep and should be discontinued. Harley Davidson riders prefer robust American power over electric engines. The Company should shift its focus towards attracting new generations of riders, revitalizing its lineup, and reintroducing the iconic Sportster 883 as an entry-level motorcycle. Additionally, ongoing efforts to cut costs through the introduction of plastic components have significantly lowered the allure of the full Harley Davidson product range. It’s crucial to revive the pride that Harley Davidson riders have always felt in their bikes and the brand while restoring high-quality parts and accessories made from chrome, steel, and leather.
We are encouraged to see H Partners echoing our concerns about the current direction of Harley Davidson, and we will WITHHOLD our votes for Directors Zeitz, Linebarger, and Levinson at the Annual Meeting. We believe removing these long-serving directors, who are clearly out of touch with Harley Davidson’s legacy, is a crucial step toward revitalizing the Company for the benefit of its riders, dealers, and shareholders.”
About Purple Chip Capital
Purple Chip Capital Management is an investment management firm established and led by Jason T. Dickerson, recognized for its value-driven investment strategy and long-term approach. Based in
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ASC Advisors
Max Rayden
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SOURCE Purple Chip Capital Management, LLC
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<p>A NEW Harley-Davidson dealership has proudly opened in a pivotal area of the US, successfully navigating numerous obstacles to bring it to fruition.</p>
<p>In celebration of the grand opening, a well-known personality made a special appearance to inaugurate the store’s thrilling new journey.</p>
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<img alt="Man on phone in front of orange Harley-Davidson motorcycle." height="366" width="649" data-credit="CBS" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?strip=all&w=649" data-caption="A new Harley-Davidson dealership has officially opened in a key city in the US" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=2480 2480w" loading="lazy" role="img"/>
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<span class="article__media-span">A new Harley-Davidson dealership has officially opened in a key city in the US</span>
<span class="article__credit">Credit: CBS</span>
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<img alt="Man in sunglasses and Harley-Davidson shirt outside dealership." height="367" width="651" data-credit="CBS" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?strip=all&w=651" data-caption="The store's owner revealed they overcame numerous challenges to make it a reality" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=2480 2480w" loading="lazy" role="img"/>
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<span class="article__media-span">The store's owner revealed they overcame numerous challenges to make it a reality</span>
<span class="article__credit">Credit: CBS</span>
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<img alt="Stonewall Harley-Davidson dealership signage." height="366" width="651" data-credit="CBS" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?strip=all&w=651" data-caption="The store's grand opening was even welcomed by a famous face" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=2480 2480w" loading="lazy" role="img"/>
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<p><span class="article__gallery-count-value">3</span></p>
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<span class="article__media-span">The store's grand opening was even welcomed by a famous face</span>
<span class="article__credit">Credit: CBS</span>
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<p>On Saturday, the dealership celebrated its inaugural day in <a href="https://www.the-sun.com/topic/business/" target="_blank" aria-label="(opens in a new tab)" rel="nofollow sponsored nocode noreferrer noopener">business</a>, attracting a large turnout of enthusiasts and local community members.</p>
<p>The event featured live music and food vendors, culminating in a ribbon-cutting ceremony that marked the dealership's official launch.</p>
<p>For Evan Bache, one of the dealership’s owners, it represented a significant milestone following a prolonged journey.</p>
<p>He expressed: “It’s taken about three years to reach this moment. The path here was a long and arduous journey, but we made it—and the Harley community is with you wherever you go.”</p>
<p>The new Stonewall <a aria-label="(opens in a new tab)" href="https://www.the-sun.com/topic/harley-davidson/" target="_blank" rel="nofollow sponsored nocode noreferrer noopener">Harley-Davidson</a> dealership, situated in Greene County, <a href="https://www.the-sun.com/topic/virginia/" target="_blank" aria-label="(opens in a new tab)" rel="nofollow sponsored nocode noreferrer noopener">Virginia</a>, was honored by the presence of Karen Davidson, a prominent figure in the Harley-Davidson community, who took part in the ceremonial "chain cutting."</p>
<p>Davidson is the great-granddaughter of one of Harley-Davidson's co-founders and the daughter of Willie G. Davidson, a legendary designer and icon within the Harley-Davidson brand.</p>
<p>In addition to the chain-cutting, she engaged with fans and signed copies of her memoir, "Willie G. Davidson: Ride Free."</p>
<p>The dealership's owners also expressed their gratitude to the Buffalo Soldiers for managing traffic, along with a group of combat veterans who participated in the National Anthem ceremony.</p>
<p>This <span id="d15977a5-1f28-4d40-9605-ea4e5f400ddb" class="suggested-link">news</span> comes amidst challenges for the motorcycle giant, including rumors of a prospective $1 billion sale of its financial branch.</p>
<div id="bc-video-6371513382112" class="brightcove">
<span class="article__bc_video-caption">Harley-Davidson's CEO faced criticism from dealers over 'constant pushing' as a seller's warning is issued on the brand's 'cultural shifts'</span>
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<p>According to Business Times, unnamed sources suggest a potential interest in selling its Financial Services, which encompasses regional banks, private equity firms, and private credit entities.</p>
<p>Additionally, they are in search of a new CEO, as Jochen Zeitz announced his resignation this month after leading the company for five years.</p>
<p>Meanwhile, a new <a href="https://www.the-sun.com/topic/law/" target="_blank" aria-label="(opens in a new tab)" rel="nofollow sponsored nocode noreferrer noopener">law</a> has taken effect this week, imposing significant penalties on drivers of certain vehicles unless they conduct safety briefings for customers prior to the trip.</p>
<p>These briefings, covering emergency exit protocols, fire extinguishers, and window-breaking tools, will resemble those provided before airplane departures.</p>
<p>This legislative change follows a tragic 2018 accident involving an upstate limousine, which resulted in the death of 20 individuals, including four sisters.</p>
<p>Federal investigations revealed that state regulators repeatedly failed to adequately oversee the vehicle, which was poorly maintained.</p>
<p>The National Transportation Safety Board (NTSB) concluded that the crash likely resulted from the operators' “egregious disregard for safety,” leading to brake failure on a steep downhill stretch.</p>
<p>The law came into effect on April 23 in <a href="https://www.the-sun.com/topic/new-york/" target="_blank" rel="noreferrer noopener">New York</a>, mandated by the NYS Department of Motor Vehicles (DMV).</p>
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<h3 class="article-boxout__headline t-s-border-color">Harley-Davidson closures in 2024</h3>
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<p class="article__content--intro">There are over 650 Harley-Davidson dealerships across the United States.</p>
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<p>However, several locations have closed in 2024 for various reasons, often without explanation.</p>
<p>Below is a list of some Harley-Davidson dealerships that have shut down this year and their reasons for closure:</p>
<p>A San Francisco location closed in June 2024 after 110 years, citing <a href="https://www.the-sun.com/motors/12116485/motorcycle-dealership-closes-mechanic-decades-chaos-final/" rel="">'chaos' due to new management</a>.</p>
<p><a href="https://www.the-sun.com/motors/12372094/harley-davidson-dealership-closure-florida/" rel="">Miracle City Harley-Davidson</a> in Titusville, Florida, closed in September 2024 with <a href="https://www.the-sun.com/motors/12378847/harley-davidson-warranty-complaint-dealership-store-closure/" rel="">no explanation</a>.</p>
<p>Harley-Davidson's <a href="https://www.the-sun.com/motors/12544079/final-hours-harley-davidson-dealership-closing-nyc-sale/" rel="">historic location in New York City</a> ceased operations on September 28, 2024, due to <a href="https://www.the-sun.com/motors/12528008/harley-davidson-dealership-closing-new-york-city-queens/" rel="">economic challenges.</a></p>
<p>Reiman's Harley-Davidson dealership in Kewanee, Illinois, closed its doors in October 2024 after the owners <a href="https://www.the-sun.com/motors/12729120/harley-davidson-dealership-illinois-selling-roger-reiman/" rel="">sold the business</a> to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.</p>
<p>Another <a href="https://www.the-sun.com/motors/12964005/harley-davidson-dealership-closure-years/">Illinois dealership closed</a> in November 2024.</p>
<p>Additionally, a dealership in West Bend, Wisconsin, is <a href="https://www.the-sun.com/motors/12771993/harley-davidson-dealership-closing-west-bend-wisconsin-milwaukee/" rel="">temporarily shutting down for the season</a> from November 2 until April 1, 2024.</p>
<p>In 2025, <a href="https://www.the-sun.com/motors/13710761/hideout-harley-davidson-joplin-missouri-dealership-closed/">Hideout Harley-Davidson</a> in Missouri announced it would close at the end of March.</p>
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