2025 Harley-Davidson Street 500 – The Ultimate Urban Cruiser? 🏍️ Power, Style & Comfort! Description: The 2025 …
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A luxurious Audi A3 convertible cruising through residential areas has become quite a common sight in this NCR city. At the wheel is Amit Bhadana, a 34-year-old ex-banker who has transitioned to delivering milk instead of handling corporate accounts.
From Banking to Dairy
Amit Bhadana made the leap from the banking industry to his family’s dairy business during the Covid pandemic. Initially, he pitched in to assist his brother as a temporary measure, but this soon evolved into a full-time commitment.
“I started out using my 750CC Harley Davidson for deliveries. However, the blazing summer sun presented quite the challenge,” he explains. Thus, he opted for the Audi convertible. “The adjustable roof truly enhances the experience. Now I can roam the streets for longer, even with the roof down,” he remarks.
120 Litres of Milk and Counting
Each morning, Bhadana travels 60 to 70 kilometres, delivering approximately 120 litres of milk to homes in Sector 21, Sainik Colony, and NIT areas of Faridabad. His delivery vehicle, a ₹50-lakh Audi cabriolet, has garnered attention from locals and beyond.
“Every delivery run feels like a joyride now. I’m indulging my passion for luxury cars while also honoring our family’s legacy,” he says.
Family Behind the Farm
The Bhadana family owns a dairy farm in Mohatabad village, which hosts 32 cows and 6 buffaloes. His father Ram Avtar, a retired Army officer, manages the farm operations. Amit’s brother Lalit assists in running the dairy, while another brother, Raj Singh, handles events. His wife and two daughters round out the family.
No Plans to Cut Fuel Costs
Despite spending about ₹400 on fuel every day, Bhadana has no intentions of switching vehicles. New requests for milk are pouring in from additional neighborhoods as the word spreads about the man who delivers in a luxury convertible. When winter arrives, Bhadana plans to return to his Harley Davidson for his rounds. Until then, he remains a familiar and unconventional sight on the streets — the milkman in an Audi.
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Up next in our quest to talk about every Harley ever made is this stunning 2023 Harley-Davidson Street Glide in Atlas Silver …
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The battle for who holds the reins at Harley-Davidson continues, with H Partners Management—the investment group that had representation on the company’s board until their representative resigned out of frustration over not being able to choose a new CEO—now securing another backer for their initiative.
In fact, Purple Chip Capital, which has approximately a 1% stake in Harley-Davidson, is joining forces with H Partners Management in their challenge against retiring CEO Jochen Zeitz, along with board members Thomas Linebarger and Sara Levinson. They are essentially accusing them of corporate missteps, particularly criticizing the brand’s “misguided” Hardwire strategy, which they claim diverges from the brand’s core principles and undermines its culture.
Their objective is to publicize their concerns in hopes of influencing other investors and stakeholders. They are demanding the immediate removal of those three executives and the termination of Harley-Davidson’s LiveWire electric motorcycle division. They also advocate for a return to Harley-Davidson’s traditional image, characterized by chrome and leather, when their investment returns were significantly greater.
Unfortunately, that reality has ebbed away, having been left behind in the ’90s.
On a side note, before diving deeper into their claims, it’s worth mentioning that Purple Chip Capital’s statement not only neglected to include the dash in Harley-Davidson every single time, but it also misspelled Harley-Davidson on one occasion. While it’s a minor detail, it seriously irked me by the time I finished reading their statements and only strengthened my belief that they seem disconnected and uninformed about the brand, compelling me to counter their arguments.
Photo by: Harley-Davidson
As stated by Purple Chip Capital, “As long-term shareholders and customers of Harley-Davidson, we have watched with dismay as the Company strayed significantly from the foundational principles that created its lasting legacy as an American icon. Owning a Harley-Davidson is about more than just the bike; it is about being part of a unique culture and community recognized nationwide.”
The firm further emphasizes the importance of dealerships as the company’s lifeblood, lamenting the neglect of the brand’s culture, asserting that the shift to online sales (which Harley does not yet engage in) has virtually harmed the company, and bemoaning the board’s preference for “egregiously off-brand product lines” which stray from the high-quality options that made every Harley truly unique.
And sure, 800 pages of accessories might not seem enough in terms of options. However, this is where they start pushing for the discontinuation of the LiveWire.
“In terms of product offerings,” they assert, “the company must recognize that its electric LiveWire product line is fundamentally flawed and should be ceased. Harley-Davidson enthusiasts do not desire electric engines; they crave raw American muscle. The focus should instead shift to appealing to a new generation of Harley riders, revitalizing the lineup, and reintroducing the iconic Sportster 883 as a beginner motorcycle.”
To start with, electric motorcycles do have a place. I’m actually working on a piece discussing what I think Harley should pursue in that realm. Nonetheless, I agree that the LiveWire’s product strategy has been…misguided. But to discontinue it? Absolutely not. There’s a route ahead for this, and it’s crucial for Harley-Davidson’s survival for the next 125 years. Research and development are vital for any company’s long-term success, and the LiveWire division could be key to that.
Secondly, the idea of “raw American power” is a naive viewpoint given Harley’s current financial troubles. A significant portion of Harley’s new clientele is aging out of the biking scene, as most individuals under 50 can’t shell out $30,000 to $50,000 for a hog. And those who can afford it usually already possess one. Moreover, younger audiences are largely indifferent to the notion of “raw American power.” What they seek is affordability, which Harley only provides through its pre-owned models. Even these models can be pricey.
Regarding the suggestion to revive the Sportster 883, it’s absurd to think anyone could see it as an entry-level motorbike by today’s standards. Take a closer look at what’s thriving in the entry-level segment. The focus is on small-displacement, budget-friendly bikes that are easy for newcomers to handle without the fear of accidents. These motorcycles are also easier to maintain and lighter on insurance costs. Successful models include Triumph’s 400s, Royal Enfield’s complete range, and various 300 to 500cc offerings from Japanese manufacturers.
None of this aligns with the 883. And that’s where things start to spiral further.
Photo by: Royal Enfield
“It’s time to rekindle the pride that Harley-Davidson riders have always felt for their bikes and the brand, and to bring back the premium-quality parts and accessories crafted from chrome, steel, and leather,” they conclude. I highlight that as it captures such a simplistic understanding of what Harley-Davidson truly embodies, as if you asked a child, “What is a Harley?”
Because let’s face it, the market has evolved beyond that era of motorcycling. We are not living in an Easy Rider narrative any longer. The landscape is not predominantly tailored for a Boomer audience. Harley-Davidson’s economic and sales struggles stem not from a divergence from its roots, but rather a reluctance to evolve significantly. Baggers remain a fundamental aspect of the lineup. Softails and Hardtails are still popular. Cruisers continue to be integral to its offerings. Nevertheless, the older white male demographic is still Harley’s primary audience. In essence, very little has shifted since “the golden years.”
Purple Chip Capital concludes, asserting, “We believe that removing those three directors, who seem out of touch with what Harley-Davidson is built upon, would be a significant first step in steering the company back to its former glory for the benefit of its riders, dealers, and shareholders.”
Ironically, they use the term “clearly disconnected,” when in reality, both Purple Chip Capital and H Partners Management appear to be the ones out of touch. Their inability to recognize this indicates they should not be taken seriously.
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Criticizes Disconnected Board of Directors and Misaligned Strategic Direction
“As dedicated Harley Davidson shareholders and enthusiasts, we have observed with concern how the Company has diverged from the foundational principles that established it as a lasting American icon. Owning a Harley Davidson has always been about more than just riding a bike; it embodies being part of a vibrant culture and community recognized throughout
Under the current Board of Directors, this culture has been overlooked, undermining the legacy that has propelled Harley Davidson for nearly 125 years in favor of online sales and misaligned product lines, along with a departure from the quality customization that has made each Harley Davidson unique. The Company needs a board committed to recognizing its unique value and treating dealerships as vital partners crucial to its success. Without thriving dealerships, the community we cherish will diminish, and performance will continue to decline.
On the product side, the electric Livewire bike line has proven to be a significant misstep and should be discontinued. Harley Davidson riders prefer robust American power over electric engines. The Company should shift its focus towards attracting new generations of riders, revitalizing its lineup, and reintroducing the iconic Sportster 883 as an entry-level motorcycle. Additionally, ongoing efforts to cut costs through the introduction of plastic components have significantly lowered the allure of the full Harley Davidson product range. It’s crucial to revive the pride that Harley Davidson riders have always felt in their bikes and the brand while restoring high-quality parts and accessories made from chrome, steel, and leather.
We are encouraged to see H Partners echoing our concerns about the current direction of Harley Davidson, and we will WITHHOLD our votes for Directors Zeitz, Linebarger, and Levinson at the Annual Meeting. We believe removing these long-serving directors, who are clearly out of touch with Harley Davidson’s legacy, is a crucial step toward revitalizing the Company for the benefit of its riders, dealers, and shareholders.”
About Purple Chip Capital
Purple Chip Capital Management is an investment management firm established and led by Jason T. Dickerson, recognized for its value-driven investment strategy and long-term approach. Based in
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<p>A NEW Harley-Davidson dealership has proudly opened in a pivotal area of the US, successfully navigating numerous obstacles to bring it to fruition.</p>
<p>In celebration of the grand opening, a well-known personality made a special appearance to inaugurate the store’s thrilling new journey.</p>
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<img alt="Man on phone in front of orange Harley-Davidson motorcycle." height="366" width="649" data-credit="CBS" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?strip=all&w=649" data-caption="A new Harley-Davidson dealership has officially opened in a key city in the US" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807406.jpg?w=2480 2480w" loading="lazy" role="img"/>
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<span class="article__media-span">A new Harley-Davidson dealership has officially opened in a key city in the US</span>
<span class="article__credit">Credit: CBS</span>
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<img alt="Man in sunglasses and Harley-Davidson shirt outside dealership." height="367" width="651" data-credit="CBS" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?strip=all&w=651" data-caption="The store's owner revealed they overcame numerous challenges to make it a reality" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807367.jpg?w=2480 2480w" loading="lazy" role="img"/>
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<span class="article__media-span">The store's owner revealed they overcame numerous challenges to make it a reality</span>
<span class="article__credit">Credit: CBS</span>
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<img alt="Stonewall Harley-Davidson dealership signage." height="366" width="651" data-credit="CBS" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?strip=all&w=651" data-caption="The store's grand opening was even welcomed by a famous face" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/04/stonewall-harley-davidson-opening-990807370.jpg?w=2480 2480w" loading="lazy" role="img"/>
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<span class="article__media-span">The store's grand opening was even welcomed by a famous face</span>
<span class="article__credit">Credit: CBS</span>
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<p>On Saturday, the dealership celebrated its inaugural day in <a href="https://www.the-sun.com/topic/business/" target="_blank" aria-label="(opens in a new tab)" rel="nofollow sponsored nocode noreferrer noopener">business</a>, attracting a large turnout of enthusiasts and local community members.</p>
<p>The event featured live music and food vendors, culminating in a ribbon-cutting ceremony that marked the dealership's official launch.</p>
<p>For Evan Bache, one of the dealership’s owners, it represented a significant milestone following a prolonged journey.</p>
<p>He expressed: “It’s taken about three years to reach this moment. The path here was a long and arduous journey, but we made it—and the Harley community is with you wherever you go.”</p>
<p>The new Stonewall <a aria-label="(opens in a new tab)" href="https://www.the-sun.com/topic/harley-davidson/" target="_blank" rel="nofollow sponsored nocode noreferrer noopener">Harley-Davidson</a> dealership, situated in Greene County, <a href="https://www.the-sun.com/topic/virginia/" target="_blank" aria-label="(opens in a new tab)" rel="nofollow sponsored nocode noreferrer noopener">Virginia</a>, was honored by the presence of Karen Davidson, a prominent figure in the Harley-Davidson community, who took part in the ceremonial "chain cutting."</p>
<p>Davidson is the great-granddaughter of one of Harley-Davidson's co-founders and the daughter of Willie G. Davidson, a legendary designer and icon within the Harley-Davidson brand.</p>
<p>In addition to the chain-cutting, she engaged with fans and signed copies of her memoir, "Willie G. Davidson: Ride Free."</p>
<p>The dealership's owners also expressed their gratitude to the Buffalo Soldiers for managing traffic, along with a group of combat veterans who participated in the National Anthem ceremony.</p>
<p>This <span id="d15977a5-1f28-4d40-9605-ea4e5f400ddb" class="suggested-link">news</span> comes amidst challenges for the motorcycle giant, including rumors of a prospective $1 billion sale of its financial branch.</p>
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<span class="article__bc_video-caption">Harley-Davidson's CEO faced criticism from dealers over 'constant pushing' as a seller's warning is issued on the brand's 'cultural shifts'</span>
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<p>According to Business Times, unnamed sources suggest a potential interest in selling its Financial Services, which encompasses regional banks, private equity firms, and private credit entities.</p>
<p>Additionally, they are in search of a new CEO, as Jochen Zeitz announced his resignation this month after leading the company for five years.</p>
<p>Meanwhile, a new <a href="https://www.the-sun.com/topic/law/" target="_blank" aria-label="(opens in a new tab)" rel="nofollow sponsored nocode noreferrer noopener">law</a> has taken effect this week, imposing significant penalties on drivers of certain vehicles unless they conduct safety briefings for customers prior to the trip.</p>
<p>These briefings, covering emergency exit protocols, fire extinguishers, and window-breaking tools, will resemble those provided before airplane departures.</p>
<p>This legislative change follows a tragic 2018 accident involving an upstate limousine, which resulted in the death of 20 individuals, including four sisters.</p>
<p>Federal investigations revealed that state regulators repeatedly failed to adequately oversee the vehicle, which was poorly maintained.</p>
<p>The National Transportation Safety Board (NTSB) concluded that the crash likely resulted from the operators' “egregious disregard for safety,” leading to brake failure on a steep downhill stretch.</p>
<p>The law came into effect on April 23 in <a href="https://www.the-sun.com/topic/new-york/" target="_blank" rel="noreferrer noopener">New York</a>, mandated by the NYS Department of Motor Vehicles (DMV).</p>
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<h3 class="article-boxout__headline t-s-border-color">Harley-Davidson closures in 2024</h3>
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<p class="article__content--intro">There are over 650 Harley-Davidson dealerships across the United States.</p>
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<p>However, several locations have closed in 2024 for various reasons, often without explanation.</p>
<p>Below is a list of some Harley-Davidson dealerships that have shut down this year and their reasons for closure:</p>
<p>A San Francisco location closed in June 2024 after 110 years, citing <a href="https://www.the-sun.com/motors/12116485/motorcycle-dealership-closes-mechanic-decades-chaos-final/" rel="">'chaos' due to new management</a>.</p>
<p><a href="https://www.the-sun.com/motors/12372094/harley-davidson-dealership-closure-florida/" rel="">Miracle City Harley-Davidson</a> in Titusville, Florida, closed in September 2024 with <a href="https://www.the-sun.com/motors/12378847/harley-davidson-warranty-complaint-dealership-store-closure/" rel="">no explanation</a>.</p>
<p>Harley-Davidson's <a href="https://www.the-sun.com/motors/12544079/final-hours-harley-davidson-dealership-closing-nyc-sale/" rel="">historic location in New York City</a> ceased operations on September 28, 2024, due to <a href="https://www.the-sun.com/motors/12528008/harley-davidson-dealership-closing-new-york-city-queens/" rel="">economic challenges.</a></p>
<p>Reiman's Harley-Davidson dealership in Kewanee, Illinois, closed its doors in October 2024 after the owners <a href="https://www.the-sun.com/motors/12729120/harley-davidson-dealership-illinois-selling-roger-reiman/" rel="">sold the business</a> to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.</p>
<p>Another <a href="https://www.the-sun.com/motors/12964005/harley-davidson-dealership-closure-years/">Illinois dealership closed</a> in November 2024.</p>
<p>Additionally, a dealership in West Bend, Wisconsin, is <a href="https://www.the-sun.com/motors/12771993/harley-davidson-dealership-closing-west-bend-wisconsin-milwaukee/" rel="">temporarily shutting down for the season</a> from November 2 until April 1, 2024.</p>
<p>In 2025, <a href="https://www.the-sun.com/motors/13710761/hideout-harley-davidson-joplin-missouri-dealership-closed/">Hideout Harley-Davidson</a> in Missouri announced it would close at the end of March.</p>
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</div>Feel free to adjust any part further if needed!