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HARLEY-Davidson is gearing up for an exciting new chapter that aims to attract a fresh wave of enthusiasts.
This renowned motorcycle manufacturer, a favorite across the United States, will gain significant visibility in Europe through one of the world’s leading racing competitions.
According to ESPN, Harley-Davidson and MotoGP—the top motorcycle road racing series—have announced a support championship set to debut in 2026, showcasing teams racing bagger bikes at grand prix events across Europe and North America.
Riders will compete on race-configured Harley-Davidson Road Glide bagger motorcycles, designed for long-distance travel.
This 12-race series will be held at six grand prix events within the MotoGP schedule, with an estimated six to eight teams featuring two riders each.
No specific venues have been confirmed yet, although it is widely expected that one will be the Circuit of the Americas in Austin, Texas.
Harley-Davidson CEO Jochen Zeitz stated: “This represents a bold new direction for Harley-Davidson’s global racing initiatives.”
“With this series, we are thrilled to introduce a new form of racing to an international audience.”
As noted by AutoSport, he added, “The bike will reach speeds exceeding 300 km/h, weigh around 280 kg, and generate 200 bhp.
“These are powerful machines that will take to the tracks in Europe and North America.”
This announcement follows the opening of a new Harley-Davidson dealership in a key US location, overcoming various hurdles to bring the vision to fruition.
To celebrate its grand opening, a notable figure made a special appearance, kicking off this exciting new phase for the store.
On its inaugural day in business, the celebration attracted a large crowd of fans and community members, complete with live entertainment and food vendors.
The festivities concluded with a ribbon-cutting ceremony, marking the dealership’s official launch.
Located in Greene County, Virginia, the new Stonewall Harley-Davidson dealership was visited by Karen Davidson, a prominent figure in the Harley-Davidson community, who participated in the ceremonial “chain cutting.”
Davidson is the great-granddaughter of a co-founder of Harley-Davidson and the daughter of Willie G. Davidson, a legendary designer and icon associated with the brand.
Along with the chain-cutting, she engaged with fans and signed copies of the memoir ‘Ride Free’ by Willie G. Davidson.
Harley-Davidson Store Closures in 2024
There are over 650 Harley-Davidson dealerships throughout America.
However, several stores have closed for various reasons during 2024, often without providing an explanation.
Here are some Harley-Davidson locations that have ceased operations this year and the reasons for their closure:
A location in San Francisco closed in June 2024 after 110 years due to “chaos” caused by new management.
Miracle City Harley-Davidson in Titusville, Florida, closed in September 2024 with no explanation provided.
Harley-Davidson’s legacy location in New York City closed on September 28, 2024, with the owner citing economic challenges.
Reiman’s Harley-Davidson dealership in Kewanee, Illinois, shut down in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.
Another Illinois dealership closed in November 2024.
Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.
In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.
HARLEY-Davidson is poised to take a “bold new step” that will introduce them to a fresh audience.
The iconic motorcycle manufacturer, cherished throughout the US, will gain substantial visibility in Europe thanks to one of the globe’s most celebrated racing series.
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Credit: Harley Davidson
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Credit: MotoGP
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Credit: Harley Davidson
According to ESPN, Harley-Davidson and MotoGP, the leading motorcycle road racing series, have unveiled a support championship set to launch in 2026, where teams will race bagger motorcycles at grands prix across Europe and North America.
This series will feature riders racing specially prepared Harley-Davidson Road Glide bagger motorcycles—designed for long-distance tours.
The 12-race championship will be hosted at six grands prix throughout the MotoGP season, with an expected six to eight teams, each with two riders, participating.
No specific race venues have been confirmed yet, but it is speculated that one location will be the Circuit of the Americas in Austin, Texas.
In a statement, Harley-Davidson CEO Jochen Zeitz stated: “This marks a bold new chapter for Harley-Davidson’s global racing aspirations.”
“We are thrilled to introduce a new style of racing to an international audience with this new series.”
As reported by AutoSport, he continued: “The motorcycle will reach speeds over 300 km/h, weigh approximately 280 kg, and generate 200 bhp.
“These are truly powerful machines that will hit the tracks across Europe and North America.”
This initiative comes shortly after the opening of a new Harley-Davidson dealership in a crucial area of the US, overcoming various hurdles to bring it to fruition.
To celebrate the grand opening, a well-known personality appeared to kickstart this exciting new phase for the store.
Harley-Davidson reveals a brand-new bike that pays tribute to an iconic model as fans rave over this ‘masterpiece’
On its opening day, an event that attracted a large gathering of enthusiasts and local community members featured live music and food vendors.
This celebration culminated in a ribbon-cutting ceremony, marking the official launch of the dealership.
The new Stonewall Harley-Davidson dealership, situated in Greene County, Virginia, was notably visited by Karen Davidson, a significant figure within the Harley-Davidson community, who took part in the ceremonial “chain cutting”.
Davidson is the great-granddaughter of one of Harley-Davidson’s co-founders and the daughter of Willie G. Davidson, a legendary designer associated with the Harley-Davidson brand.
In addition to the chain-cutting, she engaged with fans and signed copies of her grandfather’s memoir, *Ride Free*.
Harley-Davidson Closures in 2024
There are over 650 Harley-Davidson dealerships throughout America.
However, several stores have shut down for various reasons in 2024, with little explanation provided.
Below is a list of some Harley-Davidson locations that have closed this year and their reasons for shutting:
A San Francisco location ceased operations in June 2024 after 110 years due to ‘chaos’ caused by new management.
Miracle City Harley-Davidson in Titusville, Florida, closed its doors in September 2024 with no reason provided.
Harley-Davidson’s historic location in New York City closed on September 28, 2024, with the owner citing economic difficulties.
Reiman’s Harley-Davidson dealership in Kewanee, Illinois, ceased operations in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.
Another Illinois dealership shut down in November 2024.
Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.
In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.
Harley-Davidson Breakout YouTube Channel http://www.youtube.com/HarleyDavidsonBreakout #harleydavidson #shorts …
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The 2024 Breakout is the perfect bike for riders looking to rip around town in style!! #motorcycle #harleydavidson #biker #bikelife …
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Harley-Davidson and MotoGP™ unveil a new global racing series set to launch in 2026. The upcoming Harley-Davidson championship will take place during six MotoGP weekends, pairing one of the world’s most iconic brands with the most thrilling sport on the planet.
Harley-Davidson and MotoGP are set to introduce a global racing championship featuring Harley-Davidson bagger motorcycles. Starting in 2026, this series aims to connect the dedicated Harley-Davidson community in the US with the exhilarating world of MotoGP.
This twelve-race series will be held at six Grands Prix across Europe and North America. Riders will compete on race-prepared Harley-Davidson Road Glide motorcycles, with each round featuring two races. The lineup is projected to include six to eight teams, each consisting of two riders backed by Harley-Davidson Factory Racing.
“This marks an exciting new chapter for Harley-Davidson’s global racing aspirations. For over 120 years, Harley-Davidson has been at the forefront of performance, both on and off the road. Recently, we have emphasized performance through our involvement in the MotoAmerica Mission King of the Baggers series, as well as through our high-performance products like the new CVO RR motorcycle and CVO Road Glide ST. The overwhelming response from our riders and fans indicates a strong appetite for more,” stated Jochen Zeitz, Chairman, President, and CEO of Harley-Davidson. “We are thrilled to introduce a new form of racing to a global audience, blending our storied heritage with future aspirations while offering a spectacular addition to the greatest motorcycle event in the world.”
“Partnering with Harley-Davidson is an exhilarating opportunity for both organizations,” said Carmelo Ezpeleta, CEO of MotoGP rights holder Dorna Sports. “We provide a truly international platform for Harley-Davidson to grow its global reach, and they are ideally positioned to help us expand our sport to new audiences. This collaboration has significant potential for both our strategies and will create a captivating spectacle for fans, introducing a fresh twist to the Grand Prix weekends where the series will compete.”
Additional details, including the race calendar and viewing options for fans, will be released soon. For those interested in joining the expanding field or exploring sponsorship and media opportunities, please reach out via [email protected].
