Tag: Iconic

Harley-Davidson Fat Boy Gray Ghost: Discover 5 Essential Highlights of This Iconic Motorcycle

Post author By Mike Deny
Post date May 14, 2025
No Comments on Harley-Davidson Fat Boy Gray Ghost: Discover 5 Essential Highlights of This Iconic Motorcycle

The Harley-Davidson Fat Boy Gray Ghost is a unique retro-modern cruiser that blends classic 1990 aesthetics, cutting-edge technology, and an enhanced engine, limited to just 1,990 units.

Harley-Davidson Fat Boy Gray Ghost: Discover 5 Essential Highlights of This Iconic Motorcycle — The Harley Davidson Fat Boy Gray Ghost features an elegant chrome finish known as the “Reflection” treatment.

To honor the 35th anniversary of one of its most iconic cruisers, Harley-Davidson has revealed the Fat Boy Gray Ghost, the latest entry in its Icons Motorcycle Collection. This limited-edition model celebrates the legendary 1990 Fat Boy while integrating modern engineering, high-end features, and stunning visuals. With only 1,990 units produced globally, the Gray Ghost is perfect for collectors, devoted Harley fans, and cruiser aficionados alike. Here are five standout features of this remarkable motorcycle:

Discover more about Upcoming Bikes In India.

First Published Date: 14 May 2025, 18:00 PM IST

Tags BOY, Discover, Essential, FAT, Ghost, Gray, HarleyDavidson, Highlights, Iconic, Motorcycle

Harley Davidson News

Harley-Davidson CEO Unveils ‘Bold New Step’ for the Iconic Brand, Opening Doors to a New Generation of Fans

Post author By Mike Deny
Post date May 12, 2025
No Comments on Harley-Davidson CEO Unveils ‘Bold New Step’ for the Iconic Brand, Opening Doors to a New Generation of Fans

HARLEY-Davidson is poised to take a “bold new step” that will introduce them to a fresh audience.

The iconic motorcycle manufacturer, cherished throughout the US, will gain substantial visibility in Europe thanks to one of the globe’s most celebrated racing series.

Harley-Davidson is set to embark on a “bold new step” as it partners with MotoGP next year
Credit: Harley Davidson

Three men standing between two motorcycles, announcing Harley-Davidson's partnership with MotoGP. — The brand’s CEO, Jochen Zeitz, center, believes this will enhance their global racing ambitions
Credit: MotoGP

Motorcycle racer leaning into a turn. — Riders will race on specially prepared Harley-Davidson Road Glide bagger motorcycles
Credit: Harley Davidson

According to ESPN, Harley-Davidson and MotoGP, the leading motorcycle road racing series, have unveiled a support championship set to launch in 2026, where teams will race bagger motorcycles at grands prix across Europe and North America.

This series will feature riders racing specially prepared Harley-Davidson Road Glide bagger motorcycles—designed for long-distance tours.

The 12-race championship will be hosted at six grands prix throughout the MotoGP season, with an expected six to eight teams, each with two riders, participating.

No specific race venues have been confirmed yet, but it is speculated that one location will be the Circuit of the Americas in Austin, Texas.

In a statement, Harley-Davidson CEO Jochen Zeitz stated: “This marks a bold new chapter for Harley-Davidson’s global racing aspirations.”

“We are thrilled to introduce a new style of racing to an international audience with this new series.”

As reported by AutoSport, he continued: “The motorcycle will reach speeds over 300 km/h, weigh approximately 280 kg, and generate 200 bhp.

“These are truly powerful machines that will hit the tracks across Europe and North America.”

This initiative comes shortly after the opening of a new Harley-Davidson dealership in a crucial area of the US, overcoming various hurdles to bring it to fruition.

To celebrate the grand opening, a well-known personality appeared to kickstart this exciting new phase for the store.

Harley-Davidson reveals a brand-new bike that pays tribute to an iconic model as fans rave over this ‘masterpiece’

On its opening day, an event that attracted a large gathering of enthusiasts and local community members featured live music and food vendors.

This celebration culminated in a ribbon-cutting ceremony, marking the official launch of the dealership.

The new Stonewall Harley-Davidson dealership, situated in Greene County, Virginia, was notably visited by Karen Davidson, a significant figure within the Harley-Davidson community, who took part in the ceremonial “chain cutting”.

Davidson is the great-granddaughter of one of Harley-Davidson’s co-founders and the daughter of Willie G. Davidson, a legendary designer associated with the Harley-Davidson brand.

In addition to the chain-cutting, she engaged with fans and signed copies of her grandfather’s memoir, *Ride Free*.

Harley-Davidson Closures in 2024

There are over 650 Harley-Davidson dealerships throughout America.

However, several stores have shut down for various reasons in 2024, with little explanation provided.

Below is a list of some Harley-Davidson locations that have closed this year and their reasons for shutting:

A San Francisco location ceased operations in June 2024 after 110 years due to ‘chaos’ caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, closed its doors in September 2024 with no reason provided.

Harley-Davidson’s historic location in New York City closed on September 28, 2024, with the owner citing economic difficulties.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, ceased operations in October 2024 after the owners sold the business to the Walter Brothers Harley-Davidson dealership in Peoria, Illinois.

Another Illinois dealership shut down in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced its closure at the end of March.

Tags Bold, Brand, CEO, Doors, Fans, Generation, HarleyDavidson, Iconic, Opening, Step, Unveils

Harley Davidson News

The Iconic Harley Cruiser That Never Should Have Been Discontinued

Post author By Mike Deny
Post date May 10, 2025
No Comments on The Iconic Harley Cruiser That Never Should Have Been Discontinued

The Harley-Davidson Motor Company introduced its first custom cruiser, the Super Glide, which remains a favorite among seasoned riders, often regarded as one of the finest bikes ever produced in Milwaukee. This narrative isn’t solely about a specific model; it’s a celebration of a unique frame, powerful engine, and innovative motor mounts that created magic. Here’s the iconic Harley cruiser that should never have been discontinued.

The information presented in this article has been meticulously curated from Harley-Davidson, Honda, and my expertise as a certified Harley-Davidson mechanic to ensure accuracy and relevance.

The Iconic Harley Cruiser That Never Should Have Been Discontinued

10 Most Legendary Harley-Davidson Production Motorcycles Ever

A long and illustrious history, but some models stand out more than others

The Harley-Davidson FXR Super Glide II: A Legendary Evolution

Redefined American cruising with unmatched handling and comfort

1983 Harley-Davidson FXR Super Glide II static front quarter shot — Mecum Auctions

The Super Glide originated on the FX frame, paired with the Shovelhead engine in 1971, serving as a bridge between the large FLT touring bikes and the sleek XL Sportsters. With its robust frame and slender front end, it stood out. By 1982, this top-notch frame made its way into the Super Glide II, though initially criticized as “too Japanese,” it earned high praise for its handling and comfort once riders experienced the FXR system.

This framework was designed to take on Japanese cruisers. Interestingly, this sentiment also surrounded the Dyna frame, which, over time, proved itself as well. The model we emphasize here retains the FXR frame and engine mount system while featuring the 80 cubic-inch Evolution Big-Twin engine. Together, we believe this represented Harley-Davidson’s best lineup until its discontinuation in 1994, leading to a variety of popular variants.

The Last of the FXR: Harley-Davidson’s 1994 Super Glide II

How the Evolution engine and FXR frame defined a legendary era before the Dyna

1983 Harley-Davidson FXR Super Glide II engine close-up detail — Mecum Auctions

The 1994 Super Glide II marked the final model in the FXR lineage, before the Dyna frame took its place. The Evolution engine was introduced in 1984, replacing the older Shovelhead as the primary Big-Twin engine, powering models from ’84 to ’94. This engine brought a significant advancement in engineering to The MoCo, standing in stark contrast to the previously troublesome “Troublehead.” Its tight tolerances and low wear made it one of Harley’s finest engines.

While limiting custom modifications to official Screamin’ Eagle “Stage” kits and maintaining regular service, these bikes held up remarkably well. While performance may seem lacking by today’s standards, it’s important to note that when the FXR Super Glide II was launched, the maximum Interstate speed limit was 55 MPH, making it adequate for its time.

Super Glide II Engine And Performance Specifications

Engine	Evolution Big-Twin
Displacement	1,337 cc
Compression	8.5 : 1
Power	50 HP @ 5,000 RPM
Torque	67 LB-FT @ 3,600 RPM
Transmission	Five-Speed
Top Speed	105 MPH

Custom 1950s-vibing Harley-Davidson Street Bob looks gorgeous front third quarter view

A Harley-Davidson That Has 1950s Style And Milwaukee-Eight Performance

This custom Harley-Davidson cruiser flaunts cool old-school-vibing components.

Had The Chassis That Changed the Ride

How rubber mounts, chopper style, and a tricky setup made this frame a comfort icon

1984 Harley-Davidson FXRS Super Glide Sport Low Rider static front quarter shot — Mecum Auctions

The FXR Super Glide II features a classic Harley design, with a mild-steel frame supporting the engine and providing protection for the cases. With a 30-degree rake, it sports a chopper influence that enhances its custom appeal and ensures impressive handling for its weight. Narrow triple trees secure 39 mm Showa fork tubes at the front, while dual rear coil-over shocks manage the ride, adjustable only for preload.

Thin-spoke cast alloy wheels complete the setup, complemented by single discs and hydraulic calipers at each end. What sets this bike apart is its rubber-mount system, which effectively minimizes engine vibrations, providing an unparalleled riding experience. While this enhancement was a welcome change, it did require careful alignment of the engine, transmission, and swingarm assembly—a task that was intricate but ultimately rewarding.

Super Glide II Chassis And Suspension Specifications

Frame	Mild-steel, double-downtube/cradle
Front Suspension	39 mm Showa® cartridge
Rear Suspension	Dual coil-over shocks
Rake/Trail	30°/ 4.7 inches
Wheels	Cast-aluminum
Front Tire	100/90-19
Rear Tire	130/90-16
Front Brake	292 mm disc, single-piston caliper
Rear Brake	292 mm disc, single-piston caliper

The FXR Super Glide Is Where Custom Style Meets Long-Haul Comfort

Blends showroom looks with touring capability

1984 Harley-Davidson FXRS Super Glide Sport Low Rider cockpit close-up detail — Mecum Auctions

The Super Glide was intended to embody a showroom custom, but early design elements, like the distinctive boat-tail rear fender, were replaced by more conventional options due to their limited appeal. It featured struts designed to support the lengthy front fender while providing a style reminiscent of FX models, complete with a one-piece fuel tank in the teardrop design typical of larger FL machines.

A chrome console covering the small tank gap, which houses the speedometer and wiring, mirrors what’s found on split-tank touring models. The low, 26-inch seat height, combined with mid-mount foot controls and buckhorn handlebars, creates a rider-friendly triangle. Though marketed as a cruiser, long-distance riders will attest to its capacity for covering miles comfortably, rivaling traditional touring motorcycles.

Super Glide II Design Specifications And Dimensions

Length	92.8 inches
Width	34 inches
Height	45.8 inches
Seat Height	26 inches
Wheelbase	60 inches
Ground Clearance	5.1 inches
Fuel Capacity	4.2 gallons
Curb Weight	604 lbs

Rider on a 2024 Harley-Davidson Softail Standard headon shot

The Discontinued Harley-Davidson Cruiser Bike We Miss The Most

We will miss this old-school Harley’s back-to-basics nature.

Harley FXR Super Glide II Is The Platform That Launched A Legacy

One frame spawned Harley’s most enduring variants, including the Low Rider

The FXR Super Glide II served as a foundational model and led to various successful variants. Among these, the most prominent is the Low Rider, which continues to thrive today with multiple frame-engine configurations. The model maintains a 26-inch seat height, preserving the same frame design, engine mounting hardware, and specifications. Additionally, the FXRT Sport Glide emerged as a touring variant of the FXR Super Glide II, equipped with a prominent fairing and stock luggage.

Honda VT1100C Shadow Vs. Harley FXR Super Glide: Battle Of The ’90s Cruisers

Japan’s answer to the Harley cruiser

The Japanese competition in the cruiser market was fierce during that time, with the Honda VT1100C Shadow standing out as a noteworthy contender. It mimicked Harley’s aesthetics featuring a boat-tail rear fender that had previously garnered mixed responses from U.S. buyers. The teardrop-shaped fuel tank contributed to the bike’s visual appeal, while the extended front forks added a chopper-style vibe. Powering the Shadow was a 1,099.2 cc V-twin engine generating 67 horsepower and 75 pound-feet of torque, surpassing Harley’s performance metrics significantly. The VT1100C rolled off dealer floors at $9,499 in 1995.

Harley-Davidson Super Glide II Vs. Honda Shadow Specifications

Model	FXR Super Glide II	Honda VT1100C Shadow
Engine	V-twin	V-twin
Displacement	1,337 cc	1,099.2 cc
Compression	8.5 : 1	8.5 : 1
Power	50 HP @ 5,000 RPM	67 HP @ 5,500 RPM
Torque	67 LB-FT @ 3,600 RPM	75 LB-FT @ 3,000 RPM
Transmission	5-Speed	5-speed
Top Speed	105 MPH	107 MPH, reported

Tags Cruiser, Discontinued, Harley, Iconic

Harley Davidson Videos

2025 HARLEY DAVIDSON Iconic Gray Ghost Released, Did they get it right?

Post author By Mike Deny
Post date May 10, 2025
No Comments on 2025 HARLEY DAVIDSON Iconic Gray Ghost Released, Did they get it right?

2025 HARLEY DAVIDSON Iconic Gray Ghost Released, Did they get it right? Harley Davidson has released the 2025 Icon Model …

source

Tags Davidson, Ghost, Gray, Harley, Iconic, Released

Harley Davidson News

Harley-Davidson Unveils Stunning New Bike Honoring Iconic Model as Fans Celebrate ‘Masterpiece’

Post author By Mike Deny
Post date May 9, 2025
No Comments on Harley-Davidson Unveils Stunning New Bike Honoring Iconic Model as Fans Celebrate ‘Masterpiece’

Certainly! Here’s the rewritten content while retaining the HTML tags:

<div>
    <p><strong>ONE of the most legendary Harley-Davidson motorcycles has been reintroduced with a contemporary flair, 35 years after its debut.</strong></p>
    <p>In 1989, during a trip that transformed into motorcycle lore, Willie G. Davidson took his Fat Boy prototype to <a href="" target="_blank" aria-label="Daytona Bike Week (opens in a new tab)" rel="noreferrer noopener">Daytona Bike Week</a>.</p>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="1">
            <a href="#"><img alt="2025 Harley-Davidson Fat Boy Gray Ghost motorcycle." height="547" width="653" data-credit="Harley Davidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?strip=all&amp;w=653" data-caption="In celebration of its anniversary, only 1,990 units have been created in this limited edition" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/NINTCHDBPICT000993411205.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
        </div>
        <figcaption class="article__media-caption"><span class="article__media-span">In celebration of its anniversary, only 1,990 units have been created in this limited edition</span><span class="article__credit">Credit: Harley Davidson</span></figcaption>
    </figure>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="2">
            <a href="#"><img alt="Black and white photo of a group of men on a motorcycle." height="544" width="328" data-credit="Instagram/@HarleyDavidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?strip=all&amp;w=328" data-caption="A photo of the thrilled 1989 designers" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366100.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
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        <figcaption class="article__media-caption"><span class="article__media-span">A photo of the thrilled 1989 designers</span><span class="article__credit">Credit: Instagram/@HarleyDavidson</span></figcaption>
    </figure>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="3">
            <a href="#"><img alt="Karen Davidson at a Harley-Davidson event." height="544" width="333" data-credit="Instagram/@HarleyDavidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?strip=all&amp;w=333" data-caption="Karen Davidson discusses the legacy of the new 'stunning' Icon model" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366098.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
        </div>
        <figcaption class="article__media-caption"><span class="article__media-span">Karen Davidson discusses the legacy of the new 'stunning' Icon model</span><span class="article__credit">Credit: Instagram/@HarleyDavidson</span></figcaption>
    </figure>
    <p>One of <a aria-label="Harley-Davidson’s (opens in a new tab)" href="" target="_blank" rel="noreferrer noopener">Harley-Davidson’s</a> most popular <a aria-label="models (opens in a new tab)" href="" target="_blank" rel="noreferrer noopener">models</a>, the Fat Boy, has become a cultural phenomenon after its appearance in the Hollywood blockbuster Terminator 2: Judgement Day.</p>
    <p>Now, Willie G’s children, Bill and Karen Davidson, who observed their father designing the original, have unveiled a 2025 version that has captivated bikers everywhere.</p>
    <p>In the <a href="" target="_blank" aria-label="reveal video (opens in a new tab)" rel="noreferrer noopener">reveal video</a>, Karen Davidson stated: “It beautifully honors the original and the Fat Boy legacy spanning 25 years.</p>
    <p>“I remember watching my Dad along with the team as they brought the stunning <a href="" target="_blank" aria-label="motorbike (opens in a new tab)" rel="noreferrer noopener">motorbike</a> to life, and the moment I first laid eyes on it.”</p>
    <p>“The essence of the 1990 bike has been refined in the 2025 model.”</p>
    <p>Bill Davidson remarked: “When I think about the Fat Boy, it embodies emotion; when you’re riding it, that emotion resonates; even its appearance evokes feelings.</p>
    <p>“The fact that the new iteration was made where the original was created, at Juno Avenue, is incredibly thrilling.</p>
    <p>“The 1990s carried his signature style, distinctive color, and rebellious spirit, which endure after 25 years.”</p>
    <p>Only 1,990 units of the new chromed Fat Boy Gray Ghost will be available for $25,399.</p>
    <p>This latest model features a reflective finish that imparts a futuristic sheen, and the engine is a customized version of the Milwaukee-Eight 117.</p>
    <div id="bc-video-6371845291112" class="brightcove">
        <span class="article__bc_video-caption">Harley-Davidson ‘eyes $1bn sale’ as it faces uncertain future after CEO steps down and investors call for major shake up</span>
    </div>
    <p>Additional engine features include a yellow trim, reminiscent of the original, and a round air cleaner similar to the original 1990 version.</p>
    <p>The aptly named Icon model claims to produce 101 hp at 4,800 rpm and 112 lb-ft at 2,000 rpm, contrasted with the standard Fat Boy’s claimed output of 104 hp and 126 lb-ft.</p>
    <p>Enthusiasts of the famed brand have erupted with excitement on social media following the announcement.</p>
    <p>One fan commented: "There’s really only one motorcycle brand in the world that could have designed the Fat Boy, and that’s Harley Davidson; it’s here to last."</p>
    <p>Another said: "Nailed it! Thrilled that you included the grey frame; keep the amazing designs coming!"</p>
    <p>A third remarked: "Saw one in person yesterday! Gorgeous bike, and I love that it pays tribute to the legendary Willie G! Also, the expressions of the brother and sister who rode it over to show him... priceless!"</p>
    <p>At the closure of the promotional video, the siblings proudly showcased their creation to their father, beaming like Cheshire cats.</p>
    <p>One particularly impressed admirer expressed: "Can you imagine having this stunning bike in your garage for eternity? I want one!!!"</p>
    <p>This launch occurs amid Harley-Davidson's ongoing <a href="" target="_blank" aria-label="suffer a historic season of chaos (opens in a new tab)" rel="noreferrer noopener">struggles during a tumultuous season</a>, as shareholders engage in conflict with key decision makers.</p>
    <p>The <a href="" target="_blank" aria-label="brand (opens in a new tab)" rel="noreferrer noopener">brand</a> is experiencing turmoil following the resignation of its CEO, <a href="" target="_blank" aria-label="Jochen Zeitz (opens in a new tab)" rel="noreferrer noopener">Jochen Zeitz</a>, due to <a href="" target="_blank" aria-label="poor sales performance (opens in a new tab)" rel="noreferrer noopener">disappointing sales figures</a> and elevated inventory levels.</p>
    <p>The company finds itself entangled in a challenging leadership struggle.</p>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="4">
            <a href="#"><img alt="Close-up of Harley-Davidson motorcycle details, including logos and fuel tank." height="548" width="327" data-credit="Instagram/@HarleyDavidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?strip=all&amp;w=327" data-caption="The iconic, world-recognized logo of Harley-Davidson" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366095.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
        </div>
        <figcaption class="article__media-caption"><span class="article__media-span">The iconic, world-recognized logo of Harley-Davidson</span><span class="article__credit">Credit: Instagram/@HarleyDavidson</span></figcaption>
    </figure>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="5">
            <a href="#"><img alt="Man in leather jacket sitting on a Harley-Davidson motorcycle in front of a Freightliner truck." height="551" width="335" data-credit="Instagram/@HarleyDavidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?strip=all&amp;w=335" data-caption="Willie G during his legendary journey to Daytona Beach in 1989" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366094.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
        </div>
        <figcaption class="article__media-caption"><span class="article__media-span">Willie G during his legendary journey to Daytona Beach in 1989</span><span class="article__credit">Credit: Instagram/@HarleyDavidson</span></figcaption>
    </figure>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="6">
            <a href="#"><img alt="Close-up of a new Harley-Davidson motorcycle." height="549" width="333" data-credit="Instagram/@HarleyDavidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?strip=all&amp;w=333" data-caption="Ding a ling ling, the futuristic chrome finish adds new flair to the iconic Fat Boy model, which debuted in 1990" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366089.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
        </div>
        <figcaption class="article__media-caption"><span class="article__media-span">Ding a ling ling, the futuristic chrome finish adds new flair to the iconic Fat Boy model, which debuted in 1990</span><span class="article__credit">Credit: Instagram/@HarleyDavidson</span></figcaption>
    </figure>
    <figure class="article__media">
        <div class="article__media-img-container open-gallery" data-index="7">
            <a href="#"><img alt="Magazine cover featuring a man riding a Harley-Davidson Fat Boy motorcycle." height="546" width="329" data-credit="Instagram/@HarleyDavidson" src="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?strip=all&amp;w=329" data-caption="The original 1990 Fat Boy with Willie G" sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, (max-width: 660px) 620px, 940px" srcset="https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=940 940w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=335 335w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=480 480w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=620 620w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1880 1880w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=670 670w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=960 960w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1240 1240w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=2820 2820w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1005 1005w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1440 1440w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1860 1860w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=3760 3760w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1340 1340w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=1920 1920w, https://www.the-sun.com/wp-content/uploads/sites/6/2025/05/new-wheels-harley-davidson-reveals-993366103.jpg?w=2480 2480w" loading="lazy" role="img" /></a>
            <p><span class="article__gallery-count-value">7</span></p>
        </div>
        <figcaption class="article__media-caption"><span class="article__media-span">The original 1990 Fat Boy with Willie G</span><span class="article__credit">Credit: Instagram/@HarleyDavidson</span></figcaption>
    </figure>
</div>

Tags bike, Celebrate, Fans, HarleyDavidson, Honoring, Iconic, Masterpiece, Model, Stunning, Unveils

Harley Davidson News

Harley-Davidson: Is Your Own Harley Finally Within Reach? Growing Hope for Zero Duty on Iconic American Bikes Excites Indian Enthusiasts

Harley Davidson pricing in India: The aspiration of Indian Harley-Davidson enthusiasts to ride proudly on a large American motorcycle may have gained significant momentum, based on reports suggesting impending substantial duty reductions. According to a report by The Times of India on April 25, the government is contemplating the extension of duty-free import options for certain vehicles from the U.S., which includes motorcycles boasting engine capacities greater than 1,600cc, depending on the establishment of a favorable agreement in critical interest areas. It is worth noting that some of the benefits being negotiated may be limited by quotas, meaning that the reductions in duty could pertain only to a specific number of units imported under the envisioned bilateral trade deal, as indicated in the report.

It’s important to highlight that the United States has been exerting considerable pressure on India to lower tariffs on several goods, such as vehicles, whiskey, and agricultural products, claiming that the high import duties hinder American exports.

While India did lower customs duties on certain products like premium motorcycles and bourbon in February, the Trump administration has remained unsatisfied, pushing for further cuts. Harley Davidson motorcycles and Tesla vehicles have become a priority for Trump, especially given Elon Musk’s close ties with the U.S. President.

Musk has been actively lobbying for lower import tariffs during his discussions with Indian officials, a request previously declined by the government. Nevertheless, India introduced a new policy last year that implemented a temporary 15% tariff rate, with the condition that participating companies establish manufacturing facilities in the country.

TNN

Detailed guidelines regarding these tariffs are expected to be unveiled shortly, as inter-ministerial discussions are underway. A significant reduction in tariffs could potentially reshape investment decisions. With the threat of retaliatory tariffs looming, the commerce department, leading negotiations for a bilateral trade agreement, is collaborating with various government departments and ministries. These entities are actively consulting industry representatives and other relevant stakeholders. While formal negotiations on specific sectors have yet to commence, a delegation headed by India’s chief negotiator, Rajesh Agrawal, is currently in Washington to tackle outstanding issues and explore the possibility of an “early tranche” of agreements.

Initially, discussions between Trump and Indian Prime Minister Narendra Modi aimed to finalize the first tranche by fall (September-October), which would include import duties on goods, non-tariff barriers, and strategies to optimize the supply chain.

India remains hopeful that, in exchange for concessions offered, the Trump administration will abstain from imposing the 26% reciprocal tariffs that are presently on hold for 90 days, while also considering reductions on duties related to labor-intensive exports such as textiles and leather goods from India.

Tags American, Bikes, Duty, Enthusiasts, Excites, Finally, Growing, Harley, HarleyDavidson, Hope, Iconic, Indian, Reach

Harley Davidson News

Second Harley-Davidson Executive Resigns Amid ‘Serious Concerns’ for Iconic Brand, Following CEO Departure

Post author By Mike Deny
Post date April 11, 2025
No Comments on Second Harley-Davidson Executive Resigns Amid ‘Serious Concerns’ for Iconic Brand, Following CEO Departure

An additional Harley-Davidson executive has resigned just days after the renowned motorcycle manufacturer’s CEO announced his departure.

The recent shifts in leadership have left some fans anxious about the future of the 122-year-old company, and even a director has expressed serious concerns.

Harley-Davidson board member Jochen Zeitz has resigned just days after the company’s CEO said he would step downCredit: Harley Davidson

Harley-Davidson motorcycles in a Berlin showroom. — In his resignation letter, Dourdeville criticized the company for ‘severe underperformance’ and ‘cultural depletion’ (stock image)Credit: Getty

Jochen Zeitz, Harley-Davidson CEO, in an interview. — This follows the announcement from the CEO of Harley-Davidson that he will step down once his position is filledCredit: Getty

Headquartered in Milwaukee, Wisconsin, the company is now in a state of upheaval after board member Jared Dourdeville expressed “grave concerns” regarding the brand and abruptly resigned.

In a scathing letter to the board, Dourdeville, representing Harley’s second-largest shareholder H Partners, condemned the company for “severe underperformance” and “cultural depletion.”

He called for the immediate resignation of CEO Jochen Zeitz and two additional directors, accusing them of leading the brand into disarray.

The April 1 letter was direct, criticizing Harley’s work-from-home policy, high turnover, and the departure of key senior leaders.

Dourdeville resigned on April 5, just days after dispatching the letter and prior to a meeting scheduled to address his grievances.

His dramatic exit coincides with Zeitz announcing he’d retire once a new CEO is appointed.

Zeitz, who has been at the helm since 2020, revealed his retirement on Tuesday after five years at the company.

The brand is currently looking for a successor.

However, Dourdeville was unwilling to wait and demanded more changes at the top.

He highlighted plummeting sales, excessive inventory, and a deteriorating company culture under Zeitz’s “The Hardwire” strategy, as reported by Fox local affiliate WITI.

Harley-Davidson CEO Resignation & Tariff Troubles: A Critical Moment

Implemented in 2020, the five-year plan aimed to increase profits and expand Harley’s customer demographic, yet with only a few months remaining, it has not met expectations.

The brand has struggled to engage younger riders as its primary baby boomer audience ages out.

In response to declining sales, Harley has shifted focus towards higher-end Touring bikes and custom models aimed at wealthier buyers.

However, internal tensions have been escalating for months.

Harley-Davidson Closures in 2024

There are over 650 Harley-Davidson dealerships across the United States.

Nonetheless, numerous shops have closed for various reasons throughout 2024 – with little to no explanation.

The following is a list of some Harley-Davidson locations that have closed this year and their reasons for shutting down:

A San Francisco branch closed in June 2024 after 110 years, attributed to ‘chaos’ caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, shut its doors in September 2024 with no explanation provided.

Harley-Davidson’s historic location in New York City closed on September 28, 2024, with the proprietor citing economic concerns.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, ceased operations in October 2024 after the owners sold the business to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.

Another Illinois dealership ceased operations in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is ‘temporarily closing for the season’ from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced it would close at the end of March.

Harley responded to Dourdeville’s letter, stating he was never a “dissenting voice” in meetings and left before the board could deliberate on his complaints.

“Mr. Dourdeville was not a dissenting voice in the boardroom as to the matters he raised in his letter,” the company asserted in an SEC filing.

This leadership shakeup also coincides with Harley preparing for new tariffs on American-made motorcycles sold in Europe – a situation executives warned could drive prices into the six-figure range.

Harley alerted Congress that the EU’s proposed tariffs are “devastating” and “indefensible,” with the CFO warning that a Road Glide in Denmark could leap from $28,000 to $124,000, as previously reported by The U.S. Sun.

Chief Financial Officer Jonathan Root testified that tariffs could severely impact international sales and claimed Harley is being politically targeted.

He added that the company absorbed $166 million in costs during the last round of tariffs in 2018 without passing the expense onto consumers.

Employing 4,500 American workers, Harley sources the majority of its components from US suppliers and indicates it is already facing pressures from Trump’s broader auto industry tariffs.

The brand has struggled to connect with younger riders as its core baby boomer crowd ages outCredit: AFP

Tags Brand, CEO, Concerns, Departure, Executive, HarleyDavidson, Iconic, Resigns

Harley Davidson News

Harley-Davidson CEO Resigns Amid Concerns Over Bike Pricing and Uncertain Future for Iconic Brand

Post author By Mike Deny
Post date April 8, 2025
No Comments on Harley-Davidson CEO Resigns Amid Concerns Over Bike Pricing and Uncertain Future for Iconic Brand

HARLEY-DAVIDSON’S CEO has resigned as the iconic motorcycle manufacturer braces for imminent tariffs affecting the auto industry.

In light of industry changes, company leaders have indicated that they will raise the prices of their motorcycles accordingly.

Harley-Davidson’s CEO announced on Tuesday that he would step down from his position. Credit: AFP

Jochen Zeitz, CEO of Harley-Davidson, stated he will remain in his role until a successor is appointed. Credit: Getty

Due to the proposed tariffs on the auto sector, Harley-Davidson motorcycles could reach prices exceeding $100,000. Credit: Getty

The company is currently in search of a new CEO, according to The Wall Street Journal.

Jochen Zeitz has served as CEO for five years before announcing his intention to retire on Tuesday.

Despite having improved the company’s profitability, Harley-Davidson motorcycles have continued to lose popularity.

Harley-Davidson confirmed that Zeitz will remain in his position until a replacement is appointed, as stated by The Wall Street Journal.

This announcement follows the motorcycle company’s assertion that it will be raising the prices of its bikes.

Senior executives informed a Congressional subcommittee that Harley-Davidson is facing “devastating” and “indefensible” tariffs imposed by the European Union.

The tariffs would affect multiple American-made motorcycles, including those from Harley-Davidson, as they prepare for these changes.

The company faces a staggering 56% tariff on American-made bikes sold in Europe.

If implemented, these tariffs could drive Harley-Davidson bike prices into six-figure territory, according to The Wall Street Journal.

Jonathan Root, Harley’s CFO, indicated that the tariffs would have a substantial financial impact on the company’s product line.

“What I am asking for today is fairness,” he told the subcommittee.

“It is evident that Harley-Davidson is being unjustly discriminated against and politically targeted by the EU and Canada.”

Root expressed concerns that the proposed tariffs could make it nearly impossible to sell their motorcycles.

The price of a Harley-Davidson Road Glide sold in Denmark could soar to $124,000, a dramatic increase from its starting price of $28,000 in the US.

Harley-Davidson Dealership Closures in 2024

There are more than 650 Harley-Davidson dealerships operating in the United States.

However, several stores have closed throughout 2024 for various reasons, if they provided any explanation at all.

Here are some Harley-Davidson locations that have shut down this year and the reasons behind their closures:

A San Francisco location closed in June 2024 after 110 years due to ‘chaos’ resulting from new management.

Miracle City Harley-Davidson in Titusville, Florida, closed in September 2024 with no reason disclosed.

Harley-Davidson’s legacy location in New York City closed its doors on September 28, 2024, with the owner citing economic challenges.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, closed in October 2024 after the owners sold the business to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.

Another Illinois dealership closed in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

In 2025, Hideout Harley-Davidson in Missouri announced it would close at the end of March.

Root noted that the company had previously taken a significant loss in 2018, absorbing a cost of $166 million.

He emphasized that the company absorbed the tariff costs instead of passing them on to customers.

Harley-Davidson primarily sources its components from US suppliers.

The company employs about 4,500 of its 5,500 workforce in America.

With Trump’s tariffs looming over the auto sector, many consumers are concerned about their ability to afford new vehicles.

Automakers are racing to adapt, with some companies looking to produce more models domestically.

Harley-Davidson did not promptly respond to The U.S. Sun’s request for comment.

Tags bike, Brand, CEO, Concerns, Future, HarleyDavidson, Iconic, Pricing, Resigns, Uncertain

Harley Davidson News

Expert Sounds Alarm: Iconic US Motorcycle Brand at Risk Due to Trump’s EU Tariffs

Post author By Mike Deny
Post date April 1, 2025
No Comments on Expert Sounds Alarm: Iconic US Motorcycle Brand at Risk Due to Trump’s EU Tariffs

By RACHEL BOWMAN FOR DAILYMAIL.COM

Published: 17:33 EDT, 31 March 2025 | Updated: 17:34 EDT, 31 March 2025

Motorcycle specialists have cautioned that Donald Trump‘s intensifying trade battle could jeopardize the legendary American brand Harley-Davidson.

The president has announced plans for a series of tariffs set to unfold on Wednesday, prompting trade partners to promise retaliation.

European Union officials are reportedly contemplating imposing 50 percent tariffs on American products including Jack Daniel’s whiskey, Harley-Davidson motorcycles, and Levi’s jeans.

Industry consultant Michael Uhlarik is warning that elevated taxes could drive prices up and potentially inflict irreversible harm to the company in Europe.

“Even a minor increase of 10 to 20 percent in costs, combined with a general disdain for American brands, could prove fatal,” he told The Wall Street Journal.

The starting price for Harley’s Road Glide, a touring model, is $28,000 in the U.S. However, with the addition of the country’s 25 percent value-added tax and a 150 percent luxury tax, it costs around $77,000.

The new EU tariff proposal could inflate the Road Glide’s price to $124,000, according to the company.

Harley’s Chief Financial Officer, Jonathan Root, addressed Congress on Tuesday, highlighting that their products are subjected to unfair trading practices in various markets, and called for reciprocal duties to be applied to their foreign competitors exporting motorcycles to the U.S.

Motorcycle experts warned that Donald Trump’s escalating trade war could destroy iconic American brand Harley-Davidson

Furious bikers turned their back on the iconic motorcycle brand, blaming CEO Jochen Zeitz’s (pictured) support for ‘woke policies

“Competitor brands should not benefit from low-cost manufacturing and favorable import duties when entering the U.S. market,” Root stated.

The legendary American brand faced significant backlash last year after activists brought attention to its diversity, equity, and inclusion (DEI) initiatives.

Outraged motorcyclists distanced themselves from the iconic motorcycle maker, criticizing CEO Jochen Zeitz for his endorsement of stringent policies surrounding trans rights for children, critical race theory, climate change, and DEI.

This backlash compelled the company to retract its stance in August, stating they were disheartened by the social media negativity, which they claimed was “designed to divide the Harley-Davidson community.”

They added: “We have not maintained a DEI function since April 2024, and we do not currently have any DEI functions in place.”

“We do not impose hiring quotas and have eliminated diversity spending goals for suppliers.”

The company asserted they would reevaluate all their sponsorships and affiliations with external organizations.

Their statement indicated they would implement a process to review all sponsorships internally and suggested they might drop some of them.

Motorcycle-industry consultant Michael Uhlarik warned the high tax could cause prices to soar and cause irreparable damage to the company in Europe

The proposed new EU tariff would take the Road Glide price, which costs $28,000 in the U.S., to $124,000 in Europe, the company said

They also suggested potentially withdrawing from certain sponsorships, which could encompass LGBTQ+ Pride events.

The company stated they would concentrate on driving the sport of motorcycling forward.

Additionally, they announced they would cease their association with the Human Rights Campaign, a prominent LGBTQ+ advocacy organization.

Their statement concluded: “We remain dedicated to considering the voices of all members within our community.”

Tags Alarm, Brand, Due, Expert, Iconic, Motorcycle, Risk, Sounds, Tariffs, Trumps

Harley Davidson News

Harley-Davidson President Sounds Alarm on Industry Disruption, Claims Iconic American Brand is Being ‘Targeted’

Post author By Mike Deny
Post date March 26, 2025
No Comments on Harley-Davidson President Sounds Alarm on Industry Disruption, Claims Iconic American Brand is Being ‘Targeted’

The chief financial officer and president of commercial operations at HARLEY-DAVIDSON Inc. has criticized the European Union for its “indefensible” taxation on the company’s products.

Jonathan Root addressed the US House of Representatives on Tuesday, detailing the extreme “retaliatory” taxes imposed by the EU on the company.

CFO Jonathon Roots spoke to the House of Representatives about EU tariffs targeting Harley-Davidson
Credit: Harley Davidson

Harley-Davidson motorcycles in a showroom. — The American motorcycle brand is best known for its heavyweight American made motorcycles
Credit: Getty

Harley-Davidson Cycles sign in Berlin, Germany. — The company said it found itself caught in the middle of the US and EU trade war
Credit: Getty

The American motorcycle brand generates most of its revenue in the United States, with over 90,000 motorcycles sold last year.

However, Root emphasized that increasing EU taxes significantly restrict its international market opportunities.

“The US has historically been, and continues to be, the primary market for heavyweight motorcycles,” Root began in his prepared statement.

“The US is home to our largest workforce, our main production site, and accounts for the majority of Harley-Davidson’s global sales.”

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Share or comment on this article: Expert warns legendary US motorcycle brand faces ‘death knell’ because of Trump’s EU tariffs

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Expert warns legendary US motorcycle brand faces ‘death knell’ because of Trump’s EU tariffs