The chief financial officer and president of commercial operations at HARLEY-DAVIDSON Inc. has criticized the European Union for its “indefensible” taxation on the company’s products.
Jonathan Root addressed the US House of Representatives on Tuesday, detailing the extreme “retaliatory” taxes imposed by the EU on the company.
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CFO Jonathon Roots spoke to the House of Representatives about EU tariffs targeting Harley-Davidson Credit: Harley Davidson
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The American motorcycle brand is best known for its heavyweight American made motorcycles Credit: Getty
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The company said it found itself caught in the middle of the US and EU trade war Credit: Getty
The American motorcycle brand generates most of its revenue in the United States, with over 90,000 motorcycles sold last year.
However, Root emphasized that increasing EU taxes significantly restrict its international market opportunities.
“The US has historically been, and continues to be, the primary market for heavyweight motorcycles,” Root began in his prepared statement.
“The US is home to our largest workforce, our main production site, and accounts for the majority of Harley-Davidson’s global sales.”
READ MORE ON HARLEY-DAVIDSON
“Nevertheless, we face tremendous pressures both domestically and internationally due to uneven and unfair trade practices.”
Root’s address comes just a week ahead of the European Union’s decision to impose $28 billion in tariffs on US goods, including motorcycles.
These tariffs stem from an escalating trade war with the US, placing the iconic American motorcycle brand directly in its path.
The conflict began when Trump announced a 25 percent tariff on all steel and aluminium imports to the US.
“We are committed to a pragmatic approach and are actively negotiating a broader economic agreement with the US to eliminate additional tariffs and support UK businesses and our economy,” stated UK Business Secretary Jonathon Reynolds, referring to the new tariff as “disappointing.”
Root pointed out the trade imbalance: “The EU has prepared a staggering total tariff of 56% for Harley-Davidson motorcycles. This comprises a retaliatory tariff of 50 percentage points plus a base import duty of six percent, regardless of the manufacturing location.”
Harley-Davidson riders point to glaring ‘oversight’ by brand after chain’s stock plummets & dealerships close for good
“This stands in stark contrast to the 0 to 2.4% import duty that international motorcycle brands can leverage when entering the US market.”
“From 2018 through 2021, Harley-Davidson’s exports to the EU incurred an extra 25% tariff, tallying an estimated cost of $166 million,” he elaborated.
“A 56% tariff is unacceptable and will hinder our ability to market motorcycles in Europe…an obvious attempt to target Harley-Davidson as a symbol of Americana.”
Root cited motorcycle prices in Denmark to illustrate the potential impact on the company. He stated that under current tariffs, a motorcycle already costs customers $77,000 USD.
With the impending 56% retaliatory tariff, prices could soar to $124,000, which is over four times the price for US customers.
What are the new and refreshed Harley-Davidson motorcycles for 2025?
The lineup of all-new 2025 models includes:
The Street Glide Ultra designed for long-haul touring and the Pan America 1250 ST, a dynamic adventure sport motorcycle.
Harley-Davidson has also refreshed six iconic Cruiser models for 2025: the Low Rider S; Low Rider ST; Breakout; Heritage Classic; Fat Boy; and Street Bob.
The brand’s Sportster S has also received upgrades.
A limited-production collection of Custom Vehicle Operation (CVO) motorcycles includes four models: CVO Street Glide; CVO Road Glide; CVO Road Glide ST; and CVO Pan America.
The company stated that the new models complete the 2025 Harley-Davidson Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike motorcycle range.
Root noted that the rising prices will undermine the essence of Harley-Davidson.
“What was once a dream of personal expression and freedom on the road has transformed into an unattainable luxury for numerous potential Harley-Davidson customers in Europe.
“My request here today is straightforward: we seek fairness.”
The tariffs come on the heels of Harley-Davidson’s CEO Jochen Zeitz’s remarks indicating that the company’s sales have been “significantly impacted” due to an aging customer demographic, elevated prices, and intense competition, especially from younger riders attracted to lighter, more affordable motorcycles.
Motorcycle enthusiasts are expressing their sadness over the closing of a cherished Harley-Davidson dealership that has been in operation for four decades.
The well-known shop revealed that it will be transferring ownership to a new management team, which has left its loyal customers heartbroken.
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Red River Harley-Davidson announced it will close after 40 years in businessCredit: KFDX
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The family owned and operated business posted on Facebook announcing its closureCredit: KFDX
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The Harley-Davidson shop will be taken over by Copperhead Harley-DavidsonCredit: Google Maps
Red River in Wichita Falls, Texas, gained a loyal following in the motorcycle community by providing Harley-Davidson motorcycles, which are proudly made in America.
According to data from Scrape Hero, there are more than 630 Harley-Davidson dealerships across the United States, including 41 in Texas.
However, the rate of dealership closures has accelerated alarmingly, with the company reporting a staggering 53% decline in motorcycle sales for 2023, as noted by News Atlas.
The company issued a heartfelt statement on Facebook, expressing gratitude to its loyal customers and recognizing the efforts of the original owners, Jim and Vickie Gilmore.
“When you love what you do, it shows. We don’t have the words to convey how much we have enjoyed sharing our love for Harley-Davidson with all of you over the last 40 years, which is such an understatement,” the post read.
The family-owned establishment first opened in 1985 when Jim and Vickie, the “two young lovebirds,” realized their dream of running a motorcycle shop.
The Gilmore children, Jason and Bobbie, followed their parents’ footsteps, learning “the ways of Harley from the best.”
“The dedication and passion the family shared with each other and with you, combined with an immense amount of hard work, allowed Red River H-D to grow into an award-winning dealership known for its honesty, integrity, and unyielding passion for Harley riding,” continued the statement.
“Jim, Vickie, Jason, Bobbie, Ace & Hank the Shop Dogs want to extend a personal thank you from our family to yours for your support throughout these 40 years!”
The post concluded with the sorrowful news that the store is “unable to continue another year.”
Driver buys car from dealership then gets pulled over for paperwork issue – move by seller made the vehicle illegal
“2025 marks our 40th anniversary, but it is bittersweet for RRHD as we’ve had to sell our dealership.”
“Jim, Jason, Bobbie, and Alyssa will remain in the Service Department under the new ownership. Copperhead H-D will officially open for business at this location on Tuesday.”
A photo of the family in front of the Red River dealership was attached to the post.
The post drew over 300 reactions from Facebook users and numerous comments from devoted customers.
“RRHD has undeniably been the finest vehicle dealership of any kind I’ve ever worked with. The entire staff was consistently exceptional,” commented one user.
“I always valued that I was never pressured to ‘up-sell’. I will certainly miss the Gilmores, but I hope the new owners retain the staff we’ve come to cherish.”
Another supporter thanked the Gilmores for their years of hard work and their positive influence on North Texas.
Harley-Davidson Closures in 2024
There are over 650 Harley-Davidson dealerships across America.
However, numerous stores have closed for various reasons throughout 2024 – if any explanation was provided at all.
Here is a list of some Harley-Davidson locations that have shut their doors this year, along with the reasons provided for their closure:
Reiman’s Harley-Davidson dealership in Kewanee, Illinois, closed its doors in October 2024 after the owners sold the business to Walter Brothers Harley Davidson dealership in Peoria, Illinois.
In 2025, Hideout Harley-Davidson in Missouri announced it would be closing at the end of March.
“To the Gilmore Family: thank you so much for everything you’ve done for the Harley-Davidson family in North Texas,” wrote a commenter.
“Your reputation for fairness and meticulous attention to detail is known throughout the State of Texas. Thank you for 40 years of dedication and service to the brand. Godspeed!!”
Just a few days after the Facebook post on March 22, Red River Harley-Davidson’s logo was changed to that of Copperhead Harley-Davidson.
The new ownership announced the change in a post on March 24, stating: “BIG NEWS: Red River Harley-Davidson is now Copperhead Harley-Davidson Wichita Falls!”
“We are thrilled to introduce Willy and Donna Sullivan as the new owners of Copperhead Harley-Davidson Wichita Falls.”
The newly rebranded shop is now open for business in Wichita Falls, Texas.
HARLEY-DAVIDSON is grappling with a new hurdle as the European Union plans to introduce $28 billion in tariffs on U.S. products, including motorcycles, effective April 1.
This legendary brand is expected to experience price increases in Europe, compounding its existing difficulties.
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A group photo of Harley Davidson bikers with their motorbikesCredit: AFP
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The new round of tariffs comes as the EU seeks to match the 25 per cent tariffs imposed by the U.S. on steel and aluminium.Credit: Getty
These tariffs are part of a growing trade conflict between the U.S. and the EU, with Harley-Davidson being one of the brands most affected.
Recently, the company announced a £250 million loss in revenue, linked to widespread industry issues and a fall in sales.
CEO Jochen Zeitz acknowledged that revenue has been “significantly impacted,” highlighting challenges including an older customer demographic, rising prices, and tough competition from younger riders who often prefer lighter, more affordable motorcycles.
This latest round of tariffs aligns with the EU’s attempt to equalize the 25 percent tariffs that the U.S. has imposed on steel and aluminum, which affect a broad spectrum of products.
READ MORE ON HARLEY-DAVIDSON
European consumers are expected to bear the brunt of these price hikes, with Harley-Davidson standing out as one of the most recognizable American brands facing significant cost increases.
This could lead to elevated prices for its models, adversely affecting sales throughout the continent.
The tariffs are part of a comprehensive approach by the EU to retaliate against the U.S., which has experienced intensified trade disputes with the bloc during President Donald Trump’s second term.
The EU has been vocal in criticizing the U.S. tariffs, particularly the ones on steel and aluminum, viewing them as obstacles to fair trading practices.
President of the European Commission Ursula von der Leyen expressed her disappointment over the new tariffs, stating, “Tariffs are taxes. They are detrimental to business and even worse for consumers.”
She cautioned about potential disruptions within supply chains, economic instability, and the looming risk of job losses on both sides of the Atlantic.
The latest tariffs by the EU form part of a larger suite of retaliatory actions aimed at counterbalancing U.S. tariffs on goods from Europe.
While the U.S. has not yet exempted any products from these impending tariffs, EU leaders remain open to negotiations prior to their implementation.
However, as the April 1 deadline approaches, it is uncertain if an agreement will be made in time to prevent price increases for iconic American products like Harley-Davidson motorcycles.
In the interim, Harley-Davidson and other U.S. companies must adjust to this upcoming tariff wave, which is poised to significantly influence their pricing strategies and competitiveness in the European market.
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Recently, Harley-Davidson reported a £250m loss in revenue, attributed to industry-wide challenges and a decline in sales.Credit: Getty
The classic saying holds true: the iconic figures of yesterday truly had a unique charm that today’s stars lack. No offense to today’s crop of celebrities who ride, but the motorcyclists of the 60s and 70s were among the coolest and most stylish ever seen in Hollywood. While the likes of Keanu Reeves, Pink, and Jason Momoa are certainly captivating now—and their motorcycle skills only amplify their appeal—it’s hard to compete with the legends from Hollywood’s golden age.
The same sentiment applies to motorcycles, which explains why vintage bikes are experiencing a resurgence. They have a timeless allure. Whether it’s a classic Harley-Davidson, a Triumph, or even a Husqvarna, their modern iterations often retain the spirit of their predecessors. But who were the motorcycle royalty of bygone Hollywood, and which legendary rides graced the silver screen? Let’s delve into their fascinating stories.
To provide you with the most accurate and current information, this article utilized data from various manufacturer websites and other trusted sources, including official brand sites.
Before Brad Pitt, there was the original “rebel without a cause.” James Dean was a shooting star who made a lasting impact. While his filmography was short, his love for motorcycles and cars has endured through the ages.
Much attention has been given to the Porsche Spyder that ended Dean’s life, but his obsession with motorcycles is often overlooked. His Triumph TR5 Trophy, purchased just nine months prior to his death, arguably cemented his status as an icon of cool. The most fascinating part is that Triumph still produces a model closely resembling the TR5 Trophy.
Engine Specifications
Engine Type
Parallel Twin, OHV
Capacity
490cc
Max Power
38 HP
Transmission
4-Speed
9
Robert Redford
Yamaha DT 250
Steve Schapiro / TopSpeed
Before becoming a legendary director and founder of the Sundance Film Festival, Robert Redford starred in iconic films such as Three Days of the Condor, All The President’s Men, and Butch Cassidy and the Sundance Kid. Yet for biking enthusiasts, his most significant role came in the lesser-known flick Little Fauss and Big Halsy.
In this relatively obscure road trip movie, Redford and a companion travel from motorcycle race to motorcycle race, towing their bikes behind their truck. Surprisingly, Redford had no prior experience with riding when he signed up for the role, but he quickly adapted to the scene and became accomplished at handling the Yamaha DT 250. Even though it was his first time on a motorcycle, he developed a love for it that lasted throughout his life.
Engine Specifications
Engine Type
Two-stroke, single-cylinder
Capacity
246cc
Max Power
22.8 HP
Max Torque
17.5 LB-FT
8
Marlon Brando
1952 Triumph Thunderbird
Columbia / TopSpeed
Marlon Brando’s influential career continues to cast a long shadow over Hollywood. Yet, before taking on the role of a Mafia boss in The Godfather, he portrayed a biker gang leader in the famous film The Wild One. This notorious film contributed significantly to the public’s perception of motorcycle riders. Still, it was Brando’s ride that stole the spotlight for many young viewers.
Interestingly, the bike he rode was not a Harley-Davidson—a brand that would eventually become synonymous with rebel riders—but rather a Triumph Thunderbird. This 649cc twin was Triumph’s effort to produce something with a bit of speed. With a cruiser-style design, the Thunderbird was produced intermittently until its discontinuation in 2018. For those interested, Triumph still offers the Speedmaster and the Bobber, which provide a fantastic ride.
No film better symbolizes the spirit of freedom that swept America in the 1960s quite like Easy Rider. This classic road movie featured Peter Fonda, Dennis Hopper, and Jack Nicholson, although many would argue that Fonda’s motorcycle was the real star.
The iconic “Captain America” bike was crafted by Clifford Vaughs specifically for the film and became the cornerstone of the popular “chopper” motorcycle style—known for their minimalist construction, extended front forks, and elaborate designs. Choppers came and went in American pop culture throughout the years, finally peaking in popularity with the rise of the American Chopper television series in the 2000s.
Engine Specifications
Engine Type
Four-stroke, V-twin, OHV
Capacity
1207cc
Max Power
60 HP
Max Torque
70 LB-FT
6
Ann-Margret
1965 Triumph T100C Tiger
Paramount / TopSpeed
Ann-Margret is celebrated for her illustrious acting career, which includes 87 appearances in films and television. She was the ultimate “it” girl for several decades, sharing the screen with fellow motorcycle enthusiasts like Elvis and Steve McQueen. However, it was The Swinger that indelibly etched her into motorcycle culture. The film may not have had a strong plot, but the motorcycle she rode definitely made an impression.
During the 50s and 60s, Triumph was on a remarkable roll, and the T100C Tiger was among its standout models. This 490cc parallel twin boasted a light frame, excellent maneuverability, a low seat height, and enough ground clearance to earn respect from off-road enthusiasts. Triumph continues this legacy with its popular scrambler line of modern classics. Remarkably, at 83 years old, Ann-Margret remains a passionate rider, currently cruising on her custom-painted pink Harley-Davidson.
Engine Specifications
Engine Type
Four-stroke, parallel twin, OHV
Capacity
490cc
Max Power
38 HP
Transmission
4-Speed
5
Clint Eastwood
Norton Commando 750S Scrambler
There’s arguably no one tougher than Clint Eastwood, both on-screen and in reality. Even in his 90s, he continues to direct films. Over his monumental career, Eastwood has delivered countless classics, from his early westerns to Dirty Harry and American Sniper—he is a true visionary both in front of and behind the camera.
As if that’s not enough, he knows how to ride. While he has owned and ridden many bikes, including the popular Triumph Bonneville, one of the coolest motorcycles he owned was the Norton Commando 750S Scrambler. This air-cooled twin had high, dual pipes, produced 58 horsepower, and was capable of hitting speeds of 115 miles per hour. Although the Norton brand still maintains a presence in motorcycle culture, they’ve faced their share of controversies over the years.
Almost everyone in the world recognizes the name of Elvis Presley. His contributions to rock and roll are monumental and undeniable. He was larger than life in many ways, and he carried a similar enthusiasm for life in all its forms—including his love for motorcycles.
One of his very first motorcycles was the 1956 Harley-Davidson 165 ST. Although it was a small bike intended for beginners, and ultimately something that Elvis quickly outgrew, it played a crucial role as it helped him learn to ride. It’s worth noting that Harley has evolved significantly since then, having long moved away from producing budget-friendly beginner bikes.
Engine Specifications
Engine Type
Single-cylinder, two-stroke
Capacity
165cc
Max Power
5 HP
Transmission
3-Speed
3
Cher
Custom Harley-Davidson Heritage Softail Classic
With a multifaceted career spanning decades, Cher is one of the most recognized pop culture icons. As a singer, actress, and activist, she rose to fame as a motorcycle enthusiast as well.
Her ride of choice? Harley-Davidson. Though she primarily played a passenger in the film Mask, in real life she owned her own bike. Notably, she participated in the Rejoice on Rodeo motorcycle parade in 1994 on her Harley Softail. She was known as a daring biker babe then, and she continues to embody that spirit today.
Engine Specifications
Engine Type
Four-stroke, V-Twin, OHV
Capacity
1337cc
Max Power
67 HP
Max Torque
71.5 LB-FT
2
Steve McQueen
Husqvarna 400 Cross
Sports Illustrated / TopSpeed
Numerous stars have exuded effortless cool in the 60s and 70s, but Steve McQueen’s charm, charisma, and masculinity remain unrivaled. While others like Paul Newman, Clint Eastwood, and Robert Redford come close, none quite match McQueen’s distinctive allure.
The films he’d selected, the cars he drove, and the bikes he rode were all on another level. He piloted a Porsche 917K during Le Mans, drove a legendary Ford Mustang through the streets of San Francisco, and chased the horizon on his Husqvarna 400 Cross. This hardy off-road bike was a single that produced around 40 horsepower, and it was preferred by many desert and off-road racers of the era. Husqvarna remains a respected name, continuing to produce superior dirt and street bikes.
Who knew our beloved Harley-Davidsons were camera-happy movie stars?
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Bob Dylan
Triumph T100
This year, the iconic folk singer Bob Dylan found himself once more at the heart of pop culture, thanks to the release of A Complete Unknown. The movie stars Timothee Chalamet as Dylan, exploring the formative years when he created one classic song after another.
The film also highlights Dylan’s passion for motorcycles, featuring him riding a Triumph Bonneville T100 while promoting the modern Triumph brand. Today’s Triumph model has evolved into a much more reliable and enjoyable bike, with the T100 still remaining a sought-after choice among both seasoned and novice riders alike.
Historic Harley-Davidson in Topeka, Kansas, is changing hands after 75 years of businessCredit: Facebook/topekahd
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The Patterson family has operated the dealership for four generations before passing it on to Steven TowersCredit: Facebook/topekahd
On January 4, Mike Patterson, the dealership’s owner in Topeka, shared the unfortunate news with supporters on social media.
This year marked an impressive milestone of 75 years under the Patterson name, but after reaching this remarkable achievement, the family felt it was time to pursue new opportunities.
“It has been a journey filled with dedication, hard work, and countless memories,” Patterson expressed in his heartfelt message.
“After considerable thought and contemplation, I’ve decided to sell Historic Harley-Davidson.”
Patterson’s grandfather established the store in 1949, and since then, four generations have nurtured a thriving community of Harley enthusiasts.
“It’s been a hub, a gathering place, and a haven for those who share a passion for the open road,” said Patterson.
“Every customer, each handshake, and all the shared stories over the years have been invaluable to us.
“You’ve all become an extension of our family, and for that, I am extremely grateful.”
Steven Towers, who owns other dealerships in North Carolina and Nebraska, will assume leadership of the store on January 14.
Patterson mentioned that all employees currently under him will be offered positions by Towers.
The beloved owner encouraged fans to help welcome Towers as he carries on the legacy established by four generations of the Patterson family.
Nonetheless, some fans are not ready to say goodbye to the Patterson family.
“I’m stunned and saddened by this announcement,” wrote one loyal customer.
Harley-Davidson Closures in 2024
There are more than 650 Harley-Davidson dealerships across the United States.
However, numerous stores have closed for various reasons throughout 2024 – some without any explanation.
Here are a few Harley-Davidson locations that have shut down this year and the reasons behind their closures:
Reiman’s Harley-Davidson dealership in Kewanee, Illinois, closed in October after the owners transferred ownership to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.
“I don’t have the words to express my feelings. I am grateful for all the memories and opportunities provided by the Patterson family.”
Another Harley enthusiast described the dealership as the best in the area.
“Wishing you all the best in your future endeavors. It has truly been a pleasure knowing you as not just a loyal customer but as a friend,” commented a heartbroken motorcycle rider.
Another fan of motorbikes expressed that they will fondly remember Patterson’s shop as a great place to “visit and hang out.”
“You’ve cultivated a fantastic community. I wish you all the best in your next chapter,” added the rider.
Many other customers extended their best wishes to the Patterson family and expressed their eagerness to support Towers during his ownership.
Two additional Harley shops are changing ownership, leaving fans in a state of uncertainty.
A cherished Harley-Davidson dealership is set to change hands after 75 years with the same family.
Patrons have only a few days remaining to visit the Historic Harley-Davidson of Topeka Kansas, before the transition occurs.
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A Harley-Davidson dealership in Topeka, Kansas, is changing ownership for the first time in decades (stock image) Credit: Getty
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Historic Harley-Davidson will be under the ownership of Steven Towers starting January 14 Credit: WIBW
Steven Towers, who operates Harley-Davidson dealerships in North Carolina and Nebraska, will take over the operation on January 14.
The current owner, Mike Patterson, shared the news via a post on Facebook.
“This year, my family joyfully celebrated 75 amazing years serving Harley-Davidson enthusiasts across Northeast Kansas,” Patterson announced.
He mentioned that the business is celebrating this milestone while preparing for a new chapter after many years filled with hard work and family memories.
He added that the store has been part of his family’s legacy for four generations, starting with his grandfather opening it in 1949.
He expressed gratitude to customers for their loyalty and passion, stating they have become an “extension of our family.”
“It’s a tough decision to part ways with something that has been integral to my life and my family’s story, but I trust Steven Towers as the next keeper of Historic Harley-Davidson,” Patterson remarked.
“Steven possesses the same dedication to Harley-Davidson and the motorcycle community that has driven us for 75 years.”
Patterson confirmed that the current staff would retain their positions at the dealership and invited customers to stay tuned for future updates.
New Harley-Davidson models are expected to debut in 2026 – and they differ from traditional motorcycles
“To all our loyal customers and friends, my heartfelt thanks! Thank you for riding with us and placing your trust in us over the years,” Patterson expressed.
“Your support has made every moment of this journey worthwhile. I cannot fully convey how much your encouragement has meant to my family and me.”
Many bikers expressed their support for Patterson in the comment section of his post.
“It’s refreshing in today’s world to see an owner express such love, kindness, and thoughtfulness toward his employees and his Community,” one customer commented.
Motorcycle Equipment Tips
BEFORE mounting a motorcycle and heading out, riders need to be aware of the essential gear required for safety.
Riders are advised to protect themselves as much as possible before hitting the highway adjacent to other vehicles.
This means that every motorist should definitely have a top-quality motorcycle helmet that fits well.
It’s also essential to cover as much skin as possible, so wearing pants and a riding jacket is crucial.
Safety-conscious riders may go further by always keeping riding gloves handy and wearing boots while on the road.
Cycle World states, “When justifying spending on gear, ask yourself: What is that body part worth? Then spend accordingly.”
“It’s always bittersweet to bid farewell
but I hope, as you said, the new owner will embody your same caring attitude.”
“Thank you for countless memories,” another commenter added.
A former employee remarked, “It was an honor and a privilege to work under you, Mike! Wishing you and your family all the best as you embark on this new chapter for History Harley Davidson.”
“Many thanks to the Patterson family. I still have my first leather jacket bought from the shop on 6th Street,” another nostalgic customer shared.
Another patron was visibly emotional about the news.
“I’m in tears as I reflect on all the wonderful moments we shared at your dealership,” wrote one shopper.
“Thank you for the beautiful memories and may God bless you and your family in your future endeavors.”
As the MotoGP testing in Barcelona prepares to host the top names in motorcycling, a major surprise is on the horizon: the debut of Harley-Davidson. The iconic American brand, renowned for its cruisers, will showcase its baggers on the Catalan circuit, signaling a new chapter in its journey and in the MotoGP arena.
Harley-Davidson, the legendary U.S. brand, is set to make its MotoGP debut next Tuesday, during the pre-season testing in Barcelona. This event, which takes over the traditional end-of-year tests in Cheste, will feature a special guest from Milwaukee, as the brand steps into the world of elite motorcycle racing.
While Harley-Davidson may not yet be prepared to launch an official MotoGP rider, the company has bold ambitions to bolster its competitive presence. It has already established a footing in the United States through its participation in The King of the Baggers, a category that sees cruiser motorcycles reaching speeds of 300 km/h, competing in the MotoAmerica championship. However, the upcoming test in Barcelona is poised to be a pivotal moment, setting the stage for a broader global future.
Harley-Davidson aims to leverage this test to assert its aspirations within MotoGP. As stated by Jochen Zeitz, the company’s executive director, their goal is to enhance their global racing profile: “This MotoGP test is a crucial first steptoward realizing these ambitions and showcasing our dedication to racing excellence,” he declared.
Harley-Davidson, in partnership with Dorna, will include bagger racing in the Grand Prix calendar
Among the riders who will be present for these tests are: Kyle Wyman, from Harley-Davidson Factory Racing, along with veteran racers such as John Hopkins, Marco Melandri, and Simon Crafar. These tests will feature demonstrations of the Road Glide and the brand’s racing models.
This initiative, covered by Motor Passion, is part of a broader partnership strategy between Harley-Davidson and Dorna, the organizer of MotoGP. Carmelo Ezpeleta, CEO of Dorna, has already shared his excitement about the collaboration, emphasizing the brand’s dedication to drawing new fans to MotoGP, which is already recognized as one of the most thrilling sports globally.
It’s anticipated that Harley-Davidson will capitalize on the momentum from this test to take part in special events at certain MotoGP occasions, like the three-lap bagger race that occurred at the Grand Prix of the Americas last April. This could very well signal a new era for the brand within the realm of motorcycle racing.
