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Harley-Davidson CEO Hints at Next Phase in Transition to Smaller Bikes with Launch of Exciting New Series

HARLEY-Davidson’s leadership has hinted at the brand’s upcoming shift toward smaller motorcycles with the introduction of a new series.

The iconic motorcycle manufacturer appears poised to embrace the growing trend of small-capacity bikes, offering more affordable models that could entice new riders to the fold.

Harley-Davidson CEO Hints at Next Phase in Transition to Smaller Bikes with Launch of Exciting New Series

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Harley-Davidson is setting its sights on a new generation with smaller, more accessible bikes.Credit: Getty
Harley-Davidson logo on a motorcycle gas tank.

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Is Harley-Davidson ready to enter the small-bike market? The company’s VP for International Markets has indicated new models are in development.Credit: AFP
Harley-Davidson logo on a motorcycle gas tank.

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The American juggernaut seeks to expand its market by focusing on lighter vehicles and a diverse range of riders.Credit: Reuters

This information comes from MCN, which reports that the company’s executives are exploring entry into the low-capacity segment after discontinuing the entry-level Forty-Eight and 883 Sportsters in Europe.

Harley-Davidson is well-known for its larger cruisers but does have a number of lightweight models available internationally.

An example is the single-cylinder X440, produced by Hero MotoCorp for India, which features an attractive starting price.

Additionally, competing smaller bikes, like the Honda GB350S and Triumph Speed 400, have gained popularity in the UK market since their launch—prompting the American brand’s intention to capture a share of that market.

Kolja Rebstock, Harley-Davidson’s Vice President for International Markets, stated: “We lost volume when we discontinued the Sportster model line, which was previously very successful.

“Unfortunately, it wasn’t very beneficial from a financial perspective to the company. The challenge is determining how we can enter the market with smaller entry-level products while achieving the necessary financial outcomes.”

“Our R&D team is concentrating on this issue.

“There is clear demand—we cannot reveal specifics about what’s in development just yet, but we recognize the need for a pathway into the brand.”

He further noted: “We possess excellent production capabilities in Thailand.”

“A significant portion of our motorcycles for international markets are produced at this facility, and the feedback regarding quality has been outstanding.”

The new Harley Davidson is both “elegant and brutal,” featuring woven seats and stylish wheels—the rear setup has undergone a complete redesign.

Transitioning toward lighter bikes aligns with Harley’s goal to diversify its customer base and change old perceptions about the brand.

Rebstock continued: “We must remain loyal to our core customers.

“However, the more we adhere strictly to that, the more we risk alienating ourselves if we fail to reach out to new [customers].”

Models like the Pan America and Sportster S are examples of this strategy, though the company is often still associated with its cruiser-heavy lineup.

“We are still often seen as the company that only produces Softail models, such as our iconic Fat Boy and larger touring bikes. However, that is misleading—we actually have a significantly broader model range,” he explained.

“I am often surprised when I engage with individuals who are unaware of the fantastic adventure touring motorcycle we have been selling since 2021, the Pan America. This bike has proven itself in the most challenging conditions, even during the Africa Eco Race.

“We also offer iconic models that appear to be unchanged, but constant evolution is taking place to modernize our bikes.

“We have a plethora of exciting ideas in the pipeline for the future.”

While making bikes more affordable is one focus, they are also looking to attract a more diverse audience.

Rebstock remarked: “I believe there is a significant opportunity for us to demonstrate our openness to women riders—this is a crucial market for us to tap into.

“[Especially as] certain markets are observing a trend where more women than men are obtaining their motorcycle licenses.”

Harley-Davidson Dealership Closures in 2024

Harley-Davidson operates over 650 dealerships across the United States.

However, multiple stores have closed for various reasons throughout 2024, often without any explanations.

Below is a list of some Harley-Davidson locations that have shut down this year and the reasons behind their closures:

A location in San Francisco closed in June 2024 after 110 years, citing ‘chaos’ caused by new management.

Miracle City Harley-Davidson in Titusville, Florida, ceased operations in September 2024 with no explanation provided.

Harley-Davidson’s legacy location in New York City closed on September 28, 2024, with the owner citing economic issues.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, closed in October 2024 after the owners sold the business to the Walter Brothers Harley Davidson dealership in Peoria, Illinois.

Another Illinois dealership was shut down in November 2024.

Additionally, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

For 2025, Hideout Harley-Davidson in Missouri announced it would close at the end of March.

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Harley Davidson News

Harley-Davidson and MotoGP Launch Global Bagger Racing Championship Set for 2026


Harley-Davidson and MotoGP have officially revealed a new racing championship featuring Harley-Davidson Factory Racing bagger motorcycles. The series is set to kick off in 2026, coinciding with six MotoGP Grand Prix events in both the U.S. and Europe.

Why Harley-Davidson and MotoGP want this series

Harley-Davidson and MotoGP Launch Global Bagger Racing Championship Set for 2026
Since its inception in 1903, Harley-Davidson has played a significant role in motorcycle racing, involving both factory teams and private riders who purchase their bikes. The introduction of the bagger racing series underscores Harley-Davidson’s dedication to the sport and its importance for brand visibility.

In turn, MotoGP, as the premier motorcycle racing championship, also stands to gain from this new series. Similar to Formula 1 Grand Prix racing, MotoGP is enhancing its weekend events with live entertainment, fan engagement, and additional racing series like F1 Academy. These added features aim to keep fans entertained throughout the event days.

The new racing series features

Kyle Wyman doing a wheelie on a Harley-Davidson King of the Baggers factory racer.
Harley-Davidson

More details will emerge as we approach the 2026 season, including the names of participating teams and riders, as well as the series’ official title. Currently, Harley-Davidson and MotoGP have shared the following information:






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Harley Davidson News

Robin Phillips – Album Launch: “Return From The Source”

In 2019, the talented singer, pianist, bandleader, presenter, producer, and educator Robin Phillips embarked on an unforgettable road trip aboard a Harley Davidson motorcycle. His aim was to “retrace the footsteps of jazz and blues across America, from Chicago to New Orleans.” This journey was more than just an adventure; it was a unique opportunity to deepen his understanding of the art form that has shaped his life.

A documentary film entitled “Back to the Source” chronicling this tour has received several accolades. Additionally, a new album inspired by the journey, titled “Return From The Source,” was premiered on Wednesday, March 26, at Pizza Express Holborn.

Robin Phillips – Album Launch: “Return From The Source”
Stacey Dawson and Luke Lane. Photo credit: Matt Pannell

A member of that tour group participated in the album launch: baritone saxophonist Stacey Dawson, captured wonderfully by the lens of photographer Matt Pannell.

Natalie Rozario. Photo credit: Matt Pannell

The tracks on the album exhibit a rich melodic quality, which cellist and backing vocalist Natalie Rozario conveyed with great effectiveness and joy.

In a previous interview, Robin Phillips mentioned: “I suppose I have a lot of energy generally, especially when performing.” This is undoubtedly accurate. His dynamic presence as a project leader is notable, and his boundless energy was palpable throughout Wednesday’s performance. Matt Pannell’s photograph captures Robin and his eight-piece ensemble (full lineup below) receiving well-earned applause from a nearly full house. His dedication over the years is impressive.

The album’s most frequently played track is “Brother.” Robin does have an older brother, and the gratitude conveyed in the first verse reflects his sincere feelings:

“I couldn’t be who I am, without the times you saw me through”

In the second verse, he reflects on a woman in a developing country facing hardship; the third verse addresses his mother, and the fourth conveys anger towards the exploitative behavior of the already affluent.

BAND

Vocals/piano: Robin Phillips
Cello/vocals: Natalie Rozario
Electric guitar: Louis Thorne
Trumpet: Luke Lane
Trombone: Sam Sankey
Baritone sax: Stacey Dawson
Acoustic bass: Rob Anstey
Drums: Alex Best

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Harley Davidson News

Official Launch of MOTÖRHEAD Coffee ‘Speedfreak’ at Daytona Bike Week 2025

Official Launch of MOTÖRHEAD Coffee ‘Speedfreak’ at Daytona Bike Week 2025

MOTÖRHEAD‘s exclusive “Speedfreak” blend is the boldest, most exhilarating coffee you’ll experience, a robust blend that features flavors of Dark Chocolate, Caramel, and Cocoa designed to energize your day (and it has a hint of nuttiness with a fruity surprise!). Ready for a thrill? Hop on!

Concept Cafes shares, “We are genuinely thrilled to play a small role in the legendary MOTÖRHEAD saga and provide some outrageously flavorful coffee to fans across the MOTÖRHEAD realm! The concept for ‘Speedfreak’ emerged when someone brainstorming the project exclaimed a description, leading to an epic narrative unfolding on its own. The ‘Speedfreak’ tale plays out like an epic poem about MOTÖRHEAD launching a custom ’75 Chevy Big-Block hot rod engine into the cosmos, only to reemerge as the colossal ‘Speedfreak’ 50 years later, powered by coffee beans of extraterrestrial origin and propelled by the thunderous echoes of Lemmy‘s signature ‘Murder One’ amplifier stack. MOTÖRHEAD‘s ‘Speedfreak’ coffee isn’t just another brew; it’s a lifestyle devoid of limits that embraces motion; if it has wheels, ‘Speedfreak’ will make them burn out!”

Concept Cafes/MOTÖRHEAD “Speedfreak” pop-up events at Daytona Bike Week:

* Friday, February 28 – Sanford, FL @ Seminole Harley Davidson from 10 a.m. to 6 p.m.

* Saturday, March 1 – New Smyrna Beach, FL @ Billy Lane’s Sons of Speed (Vintage Motorcycle Race) from 10 a.m. to 3 p.m.

* Monday, March 3 – Ormond Beach, FL @ Teddy Morse’s Daytona Harley Davidson from 10 a.m. to 5 p.m.

* Tuesday, March 4 – Ormond Beach, FL @ Teddy Morse’s Daytona Harley Davidson from 10 a.m. to 5 p.m.

* Wednesday, March 5 – Samsula, FL @ Sopotnick’s Cabbage Patch Bar from 10 a.m. to 3 p.m.

* Thursday, March 6 – Ormond Beach, FL @ Willie’s Tropical Tattoo Custom Chopper Show from 10 a.m. to 3 p.m.

For more details, visit www.conceptcafes.com.

MOTÖRHEAD, the multi-generation soundtrack and lifestyle for millions around the globe, will mark its 50th anniversary in 2025. To commemorate this significant milestone, a series of releases and events will take place throughout the year. With millions of fans and over 25 million albums sold, the Grammy Award-winning MOTÖRHEAD continues to thrive as they approach their golden jubilee. In 2024, the band celebrated a brand new U.K. top 10 single with “Lawman”, achieved over 320 million streams worldwide, attracted 20 million listeners on Spotify, and received over 112 million views on YouTube. Kicking off with an exciting release to be announced in May, the year 2025 promises celebrations affirming that MOTÖRHEAD is eternal, and Lemmy lives on forever.

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Harley Davidson News

Harley-Davidson Pan America 1250 ST Debuts, Set to Launch in 2025

Harley Davidson is actively working on expanding its presence in India, having launched the Harley Davidson X440 in 2023. As part of this expansion, the company has now introduced the Pan American 1250 ST. This new ST variant includes modifications designed to better suit Indian road conditions.

Harley Davidson Pan American 1250 ST: Engine and Powertrain

The Harley Davidson Pan American ST comes equipped with a 1252cc, liquid-cooled engine. It boasts impressive performance, generating a peak power and torque of 148 HP and 128 Nm, respectively.

Harley Davidson Pan American 1250 ST: Design

The Harley Davidson X440 has received positive feedback in the Indian market. Building on this success, the company is set to launch the Pan American 1250 ST, featuring several enhancements compared to earlier models. The bike is fitted with a 17-inch wheel crafted from new cast aluminum, and it features reduced suspension travel in comparison to previous Pan American models. Additionally, Harley has ensured robust touring capabilities with Michelin Scorcher tyres sized 120/70 at the front and 180/55 at the rear. The Pan American ST is also designed with an electronically adjustable pre-load and a manual compression system.

Harley-Davidson Pan America 1250 ST Debuts, Set to Launch in 2025

Harley Davidson Pan American 1250 ST designed for long rides

Harley Davidson Pan American 1250 ST: Features

The Harley Davidson 1250 ST will feature a 6.8-inch TFT screen for navigation and various tech functionalities. It includes five riding modes along with two customizable modes. Furthermore, it is equipped with engine braking control, cruise control, hill hold assist, cornering ABS, lean-sensitive traction control, and additional features.

Harley Davidson Pan American 1250 ST: Launch and Price

The specific launch date for the Harley Davidson Pan American 1250 ST has yet to be disclosed. However, it is anticipated that, in collaboration with Hero MotoCorp, the bike will be launched in the 2025 season. While pricing information is currently unavailable, it is expected that this touring motorcycle will be on the higher end of the market.



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Harley Davidson News

Sportsbikeshop to Launch New Store in Norwich

Sportsbikeshop to Launch New Store in Norwich9am. Saturday 1st February: We are thrilled to announce the opening of our tenth store this Saturday in beautiful Norwich! The new location is situated in the former Harley Davidson site on Ber Street. Customers will find a wide selection of motorcycle clothing, helmets, and accessories, with our fantastic staff ready to assist and provide expert advice.

Our Norwich store will boast over 6000 stocked items, and we’re excited to introduce our exclusive ‘Try on or Buy’ service. Customers can explore our complete online catalog prior to their visit, and we will deliver most in-stock items to the Norwich location for fitting the following day, at no cost, every day of the week.

This year marks a milestone for Sportsbikeshop as we celebrate 20 years of business, making us the UK’s largest retailer of motorcycle clothing and accessories. Our Boston warehouse is stocked with over 200,000 products from more than 250 top brands. Our award-winning website offers next-day delivery, seven days a week, featuring free UK mainland delivery and returns on any orders exceeding £25. Plus, we provide a 365-day returns policy!Sportsbikeshop To Open A Brand-new Store In Norwich

Our managing director, Chris ‘Bernie’ Winters shared his thoughts:
“The opening of our Norwich store is a significant achievement for us, as we have spent considerable time finding the ideal location. This is our tenth store and will include all the features our other locations offer, including our ‘Try on or Buy’ reservation system. We believe this will create the best link between the extensive variety available on the UK’s largest biking website and a local retail experience.”

Currently, Sportsbikeshop operates stores in Bristol, Reading, Milton Keynes, Leeds, Harlow, Birmingham, Preston, Glasgow, and Boston, where our main warehouse is also located.Sportsbikeshop To Open A Brand-new Store In Norwich

Modern Classic Motorcycle News – YouTube Channel

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Harley Davidson News

Harley Davidson Eagles Launch New Safety Riding Program for Motorcycle Riders

JAKARTA – PT Anak Elang Motorindo, the authorized dealer and distributor of Elang Harley Davidson in Indonesia, recently conducted a safety training event themed ‘Skilled Rider Training’ aimed at new motorcycle purchasers.

This initiative is designed to inform motorcyclists about the significance of safe riding practices. The program encompasses safety theory and hands-on exercises, which include techniques for controlling large motorcycles, executing safe maneuvers, and strategies for accident prevention.

This event is part of Harley-Davidson’s commitment to ensuring that motorcyclists ride safely, whether on the road or during tours. The safety training sessions have been regularly organized as part of this initiative.

“This program aims to refine riding abilities and diminish accident occurrences. Although it is held annually, we hope that active members can enhance their skills and lower their accident risks,” stated Suherli, the President Director of Elang Harley-Davidson, in an official statement issued on Tuesday, January 21.

During the same event, Eagle-Davidson Director Raka Herza emphasized that this initiative represents a dealer’s commitment to reduce accident risks, particularly for riders of large motorcycles.

“Through this event, we establish a standard for every chapter. We hope that all participants enhance their skills, gain confidence, and learn to foresee potential accidents,” Raka remarked.

Joel Deksa Mustana, one of the two SRT Certified Trainer instructors in Indonesia, led the training session this time, which included theories covering motorcycle preparation, driving strategies for touring, control techniques for Harley-Davidson motorcycles, and methods for accident avoidance.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI, so there might be inaccuracies in translation. Please always refer to Indonesian as our primary language.
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Harley Davidson Videos

2023 Harley-Davidson CVO Street Glide and CVO Road Glide Launch Film



Inspired by emotion and driven by innovation, the 2023 CVO Street Glide and CVO Road Glide have been reimagined, …

source

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Harley Davidson News

Harley-Davidson Set to Launch New Motorcycle Line in 2025

JAKARTA – Harley Davidson is approaching 2025 with optimism. The iconic American motorcycle brand has prepared several key models slated for release.

According to information received by VOI on Saturday, January 4, 2025, Harley Davidson will unveil its 26th annual limited edition collection of Custom Vehicle Operations set to arrive on January 24, 2025.

In addition, the American brand will introduce a range of Grand Touring models, including the Street Glide, Road Glide, and King Special.

This year will also see the debut of the Harley Davidson Trike. This three-wheeled model is said to provide appealing alternatives, including the Freewheeler and Tri Glide Ultra.

Harley Davidson assures that this lineup will be available across its network of official dealers worldwide.

Alongside the latest array of models, Harley Davidson has also introduced Factory Custom Paint & Graphics, a new initiative that provides attractive paint and graphics options for select motorcycle models.

When placing an order through an authorized dealer network, customers can request specific paint schemes which will be fully guaranteed by the factory.

Isn’t that intriguing? For 2025, three paint options will be available, including a unique black tank medal with chrome accents and either a textured pearl purple or orange background.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by AI. There may be inaccuracies in translation, so please refer to Indonesian as our primary language. (system supported by DigitalSiber.id)

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Harley Davidson News

Harley-Davidson Partners with Two-Wheeler Company for Exciting New Motorcycle Launch

HARLEY-Davidson is enhancing its collaboration with a two-wheeler manufacturer to unveil a brand-new motorcycle.

The renowned motorcycle brand is strengthening its partnership with Hero MotoCorp.

Harley-Davidson Partners with Two-Wheeler Company for Exciting New Motorcycle Launch

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Harley Davidson and Hero MotoCorp are extending their collaboration
The collaboration aims to develop a new motorcycle and broaden the X440 lineup

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The collaboration aims to develop a new motorcycle and broaden the X440 lineupCredit: Harley-davidson

This partnership promises to introduce a fresh array of choices for riders, focusing on new motorcycle development and expanding the X440 lineup.

The Harley Davidson and Hero MotoCorp partnership, which began with the successful launch of the Harley-Davidson X440, has proven beneficial for both brands.

Produced in Hero MotoCorp’s facility in Neemrana, Rajasthan, the X440 has already garnered popularity within the premium motorcycle market, starting at a price of $3,370.

Now, the companies are poised to leverage this success by unveiling new variants and tapping into further innovations.

READ MORE ON HARLEY DAVIDSON

Industry experts predict that the new launches may include a scrambler model, along with various other adaptations of the X440.

Harley-Davidson fans can look forward to familiar iconic style and performance, now enhanced with updated features and potentially a broader price range to appeal to a variety of riders.

Hero MotoCorp seems to be pursuing a larger strategic objective.

The firm has articulated its vision to concentrate on premium motorcycles, targeting a segment where innovation and brand appeal play crucial roles.

In conjunction with the X440 expansion, Hero is readying the launch of two new 250cc models — the Xtreme 250R and the XMR 250 — set to debut in the coming months.

Also on the horizon is the eagerly awaited XPulse 421, which could be revealed later this year or early in 2026.

This strategic approach positions Hero MotoCorp as a formidable player in the premium motorcycle landscape.

Despite being the world’s largest two-wheeler manufacturer by volume, this shift toward high-end motorcycles responds to a growing expectation for performance-oriented, aspirational bikes.

Reactions to the news have been overwhelmingly positive.

Initial impressions of the X440 have praised its accessible pricing coupled with Harley-Davidson heritage, striking a chord with Indian consumers.

Motorcycle enthusiasts are buzzing with speculation about the designs and features of the forthcoming models, anticipating bold aesthetics, powerful engines, and cutting-edge technology.

Hero MotoCorp’s alliance with Harley-Davidson not only signifies a shift in the company’s market strategy but also reinforces Harley’s commitment to broadening the accessibility of its legendary motorcycles.

Amidst the rising competition in the premium motorcycle sector, this collaboration could establish a new standard for others to emulate.

This announcement follows the news of the sale of the longest-operating family-owned Harley-Davidson dealership in the US, after over 70 years of successful operation.

The Harley-loving owners have passed down their legacy to a dealership group, as they plan for their retirement.

The Cox family has run the establishment in Rock Hill, South Carolina, a suburb of Charlotte, North Carolina, since 1961.

That legacy was recently signed over to Carson Baker, a motorcycle enthusiast and emerging star in the automotive scene, who closed the deal this past week.

Now, Jan Cox, one of the owners, looks forward to retirement and wishes for Baker to achieve the same success her family did.

In other news, riders are discovering that Harley offers a unique benefit that can aid customers in financing their purchases, a feature many may not be aware of.

The motorcycle giant oversees a program to assist riders with unexpected repair expenses.

Harley-Davidson Financial Services, established in 1993, is a segment of the company that enables customers to finance their motorcycles and relevant parts and accessories.

It also provides options for motorcycle insurance and extended service plans to cover potential repair costs.

The XX40 is depicted above

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The XX40 is depicted aboveCredit: Harley-Davidson
The collaboration promises a plethora of new options

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The collaboration promises a plethora of new optionsCredit: Harley-Davidson