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Harley-Davidson Unveils Plans for New Small Bikes to Enhance Customer Options Following a Lackluster Conclusion to 2024

HARLEY-Davidson is set to introduce a new line of smaller cruiser motorcycles aimed at attracting a broader audience.

The company intends to leverage the success it has found with sub-500cc models in India, China, and Australia.

Row of Harley-Davidson motorcycles.

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What will the new bike look like? Harley-Davidson plans to spend more on developing entry-level motorcycles
Jochen Zeitz, Harley Davidson CEO, standing next to a motorcycle.

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Harley-Davidson boss Jochen Zeitz is pushing ahead with plans to attract new buyers across the world

Harley-Davidson CEO Jochen Zeitz announced late in 2024 that the company planned to boost investment in entry-level motorcycles.

This announcement is likely to be welcomed by potential customers who have longed to own a classic Harley but may be deterred by their large size.

A few months back, enthusiasts on Reddit debated what the perfect entry-level bike should be, with one user cautioning, “Honestly, there isn’t a great Harley for beginners.”

The beloved brand currently offers three sub-500cc models in other regions, as noted by Topspeed.

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The X 440 was launched in India in 2023 through a licensing agreement between Harley-Davidson and Hero MotoCorp for a co-developed premium motorcycle.

Another collaboration with QJMotor has resulted in the introduction of the X 350 and X 500 available in China, Southeast Asia, and Australia.

However, Topspeed points out that “Neither of these has made their way to the West, with the exception of the X 350, which is used as part of Harley’s Rider’s Academy program in the U.S.

“Thus, it’s clear that a small Harley-Davidson bike with a global focus would significantly aid the brand in attracting a wider customer base.

“Additionally, the cruiser segment holds vast unrealized potential today.”

Topspeed suggests that many current small cruiser models available in the United States provide bikers with a “non-authentic experience, often featuring engines from sports bikes or ADV with limited cruiser character.”

Harley-Davidson riders highlight a major ‘oversight’ by the brand as stocks plummet and dealerships shut down

Entry-level cruiser options presently on the market include the Kawasaki Eliminator 500, Honda Rebel 500, Royal Enfield Super Meteor 650, and the CFMoto 450CL-C.

The automotive outlet anticipates “high expectations” for Harley-Davidson’s forthcoming entry-level addition.

This is particularly relevant as Hero MotoCorp announced in January its plans to widen its partnership with Harley-Davidson.

Hero MotoCorp is recognized as one of the largest motorcycle and scooter manufacturers globally.

The firm stated: “We have extended our partnership with Harley-Davidson to develop new variants of the Harley-Davidson X440 and to create a new motorcycle for both domestic and select international markets.”

What new and refreshed Harley-Davidson motorcycles can we expect for 2025?

The lineup of all-new 2025 models includes:

The Street Glide Ultra for extensive touring and the Pan America 1250 ST versatile adventure sport motorcycle.

Harley-Davidson has also upgraded six classic Cruiser models for 2025: the Low Rider S; Low Rider ST; Breakout; Heritage Classic; Fat Boy; and Street Bob.

The brand’s Sportster S has also received enhancements.

A series of limited-edition Custom Vehicle Operation (CVO) motorcycles includes four models: CVO Street Glide; CVO Road Glide; CVO Road Glide ST; and CVO Pan America.

The motorcycle manufacturer stated that these new models complete the 2025 lineup for Harley-Davidson’s Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike motorcycles.

It’s believed that Harley-Davidson could effectively target Western markets, while Hero MotoCorp could produce bikes for the American brand, helping to maintain low costs.

The company is currently developing a Nightster 440, a name already trademarked by both Harley-Davidson and Hero MotoCorp in India.

REVENUE DECLINE

The new initiatives surface as the brand looks to recover from disappointing financial results in 2024, marking the second consecutive year of decline.

In the fourth quarter, Harley-Davidson’s global motorcycle shipments fell by 53 percent compared to the prior year.

Revenue was down 47 percent, partly due to reduced sales volume, as stated by Jochen Zeitz, the CEO.

The company anticipates another challenging year in 2025 after closing several dealerships to cut costs.

Nevertheless, Zeitz is optimistic that the iconic brand will persevere.

There are over 650 Harley-Davidson dealerships across the United States.

However, numerous dealerships were closed for various reasons throughout 2024.

TOO EXPENSIVE

The company recently showcased its new models for 2025.

However, some bikers expressed concerns over the hefty pricing.

Harley-Davidson has been advised by fans to lower motorcycle prices in order to remain competitive in the U.S. market.

“Harley will be outta business because regular middle class won’t be able to afford them,” one individual cautioned on social media.

The century-old American brand has been steadily losing market share in the U.S. amid declining retail sales.

Zeitz mentioned back in 2021 that he aimed to broaden the brand’s appeal beyond just middle-aged and wealthy riders.

The U.S. Sun recently reported on upcoming Harley-Davidson models anticipated to launch in 2026.

The all-electric LiveWire division of Harley-Davidson, developed in collaboration with Taiwanese scooter manufacturer KYMCO, will introduce a new series of high-performance maxi-scooters.

The company aims to commence shipping these scooters in the first half of 2026, with plans for global distribution.

The U.S. Sun has reached out to Harley-Davidson for comments regarding its ambitions for new entry-level motorcycles.

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Harley Davidson News

Lesser-Known Harley-Davidson Division Assists Buyers with Payment Options for Used Models

HARLEY-Davidson offers a unique benefit that can assist riders in managing their expenses, yet it’s a feature that many consumers may not be aware of.

The motorcycle manufacturer has an in-house solution designed to help bikers cover unforeseen repair costs.


Lesser-Known Harley-Davidson Division Assists Buyers with Payment Options for Used Models
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Harley-Davidson has a little-known financial services division
Credit: Getty

The motorcycle giant even offers a Visa credit card
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The motorcycle giant even offers a Visa credit card
Credit: Harley Davidson

Harley-Davidson's program has been criticized by some customers
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Harley-Davidson’s program has been criticized by some customers
Credit: getty

Harley-Davidson Financial Services, which commenced in 1993, is a branch of the company that facilitates financing for customers looking to purchase motorcycles and related accessories.

This division also provides options for motorcycle insurance and extended service plans to cover possible repair expenses.

The Rider-to-Rider program assists with the buy and sell process of used Harleys, offering support throughout—from securing financing to completing the transaction and conducting a bike inspection prior to sale.

Additionally, Harley-Davidson Financial Services provides a Visa credit card.

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The division is supported by two banks: the US Bank National Association, the fifth-largest commercial bank in the U.S., which is part of US Bancorp.

Another partner, Eaglemark Savings Bank, has been a subsidiary of Harley-Davidson Financial Services since 1997, assisting with loans.

Customers can effortlessly apply for loans, check their status, and manage their accounts online in just a few clicks.

Contact numbers for loans, insurance, and Visa cards can be found on the Harley-Davidson contact page.

However, some customers have voiced concerns regarding the financial group.

On platforms like Reddit, some riders reported instances of salespeople trying to upsell them on unnecessary products.

Harley-Davidson dealership shutting after just 5 years for very different use – customers know what to blame for closure

Others have criticized the company for charging higher interest rates on loans than other banks and credit unions.

At present, Harley-Davidson offers loans with an APR of 7.64% with $0 down, and rates as low as 7.09% for individuals who have completed the Harley-Davidson Riding Academy course.

Despite the criticisms, Harley-Davidson Financial Services offers certain conveniences.

The service permits riders to secure financing easily, while the Rider-to-Rider program ensures peace of mind during transactions.

Motorcycle equipment tips

BEFORE mounting a motorcycle and hitting the road, riders must be aware of the essential equipment necessary for safety.

Riders are advised to prioritize their safety by investing in a high-quality motorcycle helmet that fits properly.

It is also crucial to wear protective gear such as pants and a riding jacket to cover as much skin as possible.

Safety-conscious riders may go further by always having riding gloves available and wearing road-appropriate boots.

Cycle World succinctly states, “When you are trying to justify spending your money on gear, just ask yourself this question: What is that body part worth? And then spend accordingly.”

This news comes on the heels of the announcement that Harley-Davidson’s new store will not stock a popular item.

A new outlet in Rochester, New York, will offer Harley merchandise such as shirts, hats, and stickers—without any motorcycles available for sale.

While several riders criticized this decision as an “odd choice,” the reasoning is fairly straightforward.

Owner Paul Gutman already manages a nearby dealership and intends to promote his existing business through the new retail location.

As a special pre-holiday treat, Harley-Davidson has introduced six new branded accessories for its customers.

These gifts include a tow bar featuring the company logo, floor mats, and even Harley-Davidson coasters designed for vehicle cup holders.

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Harley Davidson Videos

Harley-Davidson Road King is the King of Options (No One Hates It)



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