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Harley-Davidson Executive Claims Bikes Will Be Priced at $124,000 Amidst ‘Devastating’ Industry Shift with a ‘Simple Request’

HARLEY-Davidson may soon increase the prices of its motorcycles as the industry undergoes significant changes.

A worsening trade dispute and subsequent tariffs enforced by the European Union on American-manufactured motorcycles, including those from Harley-Davidson, might prompt the well-known brand to shift its production operations.


Harley-Davidson Executive Claims Bikes Will Be Priced at 4,000 Amidst ‘Devastating’ Industry Shift with a ‘Simple Request’

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Harley-Davidson is preparing for substantial transformations within the industry due to significant tariffs on their motorcycles.
Credit: Reuters

Mr. Root testifying at a hearing.

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Jonathan Root warns of a disruptive industry shift and asserts that the historic American brand is being “targeted.”
Credit: YouTube/WaysandMeansCommittee

As reported by Biz Journals, a leading Harley executive recently informed a Congressional subcommittee that the firm is at risk of facing a “devastating” and “indefensible” 56% tariff on American-made motorcycles sold in Europe.

Consequently, the company has requested Congress to negotiate fair trade agreements with the European Union, Canada, and Asian nations.

However, earlier this month, the EU stated that in retaliation to President Donald Trump’s administration imposing a 25% tariff on all steel and aluminum imports, it would increase tariffs on American products—including motorbikes, boats, and bourbon.

Jonathan Root, the firm’s chief financial officer and president of commercial operations, indicated that this situation would lead to a 56% tariff on American-manufactured Harleys sold in the EU.

Root addressed the subcommittee, stating: “My request today is straightforward—fairness.”

“It is evident that Harley-Davidson is being unjustly discriminated against and politically targeted by the EU and Canada.

Root contends that these tariffs are unjust, discriminatory, and driven by political motivations, highlighting that Harley-Davidson has already incurred significant costs from a previous 2018 tariff amounting to around $166 million.

He mentioned that the company managed this impact without passing the costs onto consumers.

“We are not seeking protectionism, merely fairness,” he emphasized.

“A 56% tariff is indefensible and will hinder our capacity to sell motorcycles in Europe.”

Harley-Davidson’s Accessory Mode

Root pointed out how other foreign markets impose luxury taxes reaching up to 150% and additional non-tariff barriers, citing Denmark as an example, where a 25% value-added tax and a 150% luxury tax are applied.

If any supplementary EU retaliatory tariff is applied, the price of a Harley-Davidson Road Glide sold in Denmark could soar to $124,000, significantly higher than the $28,000 starting price in the U.S.

This situation arises as Harley registered 25,860 new motorcycle registrations in Europe in 2024, compared to 94,383 in the U.S.

The figures encompass motorcycles sold in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom according to the latest Form 10-K annual report from the company.

Root also highlighted that Harley sources 70 to 80% of its parts from U.S. suppliers and provides jobs for 4,500 American workers out of a total workforce of 5,500.

He reinforced the company’s commitment to manufacturing in the U.S. and urged for a level playing field in international trade.

Harley-Davidson Closures in 2024

There are over 650 Harley-Davidson dealerships throughout America.

Nonetheless, numerous stores have closed down for various reasons in 2024—sometimes without even providing an explanation.

The following is a list of some Harley-Davidson locations that have closed this year along with the reasons for their closure:

A location in San Francisco shut down in June 2024 after 110 years, citing “chaos” resulting from new management.

Miracle City Harley-Davidson in Titusville, Florida, closed its doors in September 2024 with no explanation given.

Harley-Davidson’s historical location in New York City shut down on September 28, 2024, with the owner citing economic challenges.

Reiman’s Harley-Davidson dealership in Kewanee, Illinois, ceased operations in October 2024 after the owners sold the business to Walter Brothers Harley Davidson in Peoria, Illinois.

Another Illinois dealership also closed in November 2024.

Moreover, the dealership in West Bend, Wisconsin, is temporarily closing for the season from November 2 until April 1, 2024.

As of 2025, Hideout Harley-Davidson in Missouri announced it would close at the end of March.

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Harley Davidson News

Harley Stealthily Introduced This Classic-Styled Sport Cruiser Priced Under $10,000

A straightforward way to enhance a product’s attractiveness is by introducing new features that elevate its desirability.

Nevertheless, a simpler approach, even post-launch, is to reduce the price, preferably below a widely recognized benchmark that significantly enhances the offer.

Harley Stealthily Introduced This Classic-Styled Sport Cruiser Priced Under ,000
To echo Henry Ford’s famous remark about the original Model-T, you can now get the new Nightster for $9,999 in any color you choose, provided it’s Billiard Gray.
Harley-Davidson

Out of the blue, Harley-Davidson has implemented exactly this strategy with its currently most affordable motorcycle.

In a remarkable move, just a few months after revealing its 2025 models, Harley has lowered the base price of its Nightster sport cruiser to $9,999.

Nightster Highlights

The Nightster, a modern and sleek offshoot of the Sportster (which Harley continues to produce and enhance), already featured a classic design, reliable performance, and an attractive price point.

While the $500 price cut may not seem like a major amount (approximately a 5% decrease), the prospect of owning a four-figure Harley certainly catches my interest, albeit with two caveats.

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Harley Davidson News

Trump’s Tariffs May Impact Indian Markets, But These Goods Will See Price Drops: iPhones and Harley Davidson Bikes Priced At Rs…

US President Donald Trump has been alerted that reciprocal tariffs will be placed on Indian goods, indicating that the US will match the import duties imposed by India on American products.

Trump’s Tariffs May Impact Indian Markets, But These Goods Will See Price Drops: iPhones and Harley Davidson Bikes Priced At Rs…
(File)

Trump Tariffs: US President Donald Trump has unveiled reciprocal tariffs on imports from various nations, including India, effectively initiating a tariff dispute that could alter global trade dynamics. Trump’s tariffs, set to take effect from April 2, are poised to impact Indian markets adversely, yet American products such as iPhones, Harley Davidson motorcycles, and laptops may become more affordable, offering Indian consumers access to high-quality goods.

Why will American-made goods become more affordable?

Donald Trump has been warned that the US will implement reciprocal tariffs on Indian products, meaning that the US will levy the same import duties on Indian goods as India has placed on American imports. Presently, India applies up to 110% import duties on American products, and Trump is urging New Delhi to significantly reduce these ‘excessive’ tariffs, thus allowing US products to better compete with local offerings as they will be priced more attractively.

Which products will see price reductions?

Should India and the US finalize a new trade agreement, India might lower import duties on American items including electronic devices, steel, engines, tires, spare parts, medical supplies, and several food products such as almonds, walnuts, and wine. This could result in popular gadgets like Apple iPhones, laptops, and smartwatches, along with vehicle parts and health-related products, becoming less expensive in India.

Furthermore, high-end motorcycles like Harley Davidson will also become more affordable, given that India currently imposes a 100% import tariff on American automotive brands. In the electronics sector, products from renowned US tech companies like Apple, Dell, and Hewlett-Packard could see a price drop.

The cost of dairy items like cheese and butter may also decrease, offering relief to consumers.

What impact could tariff reductions have on Indian industries?

While lower tariffs on American goods will make them more affordable, increasing their uptake in the Indian market, this new trade policy will also profoundly affect India’s domestic products, which will now face competition from international brands.

Experts suggest that American brands may dominate the electronics market, while Indian car manufacturers might experience financial setbacks if tariffs on auto parts are reduced. Additionally, India’s pharmaceutical and dairy sectors might encounter challenges. However, if the central government strikes an equilibrium, it could protect local businesses from losses while benefiting consumers.

If auto parts become less expensive, Indian automotive manufacturing firms could face financial difficulties. The pressure on the pharmaceutical sector and the dairy industry will also rise. Nevertheless, if the government finds the right balance, it could benefit Indian consumers while simultaneously safeguarding local industries from setbacks.




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Harley Davidson News

Harley-Davidson Unveils Its Most Powerful Motorcycle Yet, Priced Equal to a New Corvette Z06

This robust American powerhouse is laden with carbon fiber but still tips the scales at 785 lbs.

                    https://www.carscoops.com/author/bradcarscoops-com/
                

Harley-Davidson Unveils Its Most Powerful Motorcycle Yet, Priced Equal to a New Corvette Z06

by Brad Anderson

March 5, 2025 at 07:53

Harley-Davidson’s Most Powerful Bike Ever Costs As Much As A New Corvette Z06
  • The limited-edition 2025 CVO Road Glide RR boasts a 2,153 cc engine producing 153 hp and 150 lb-ft (204 Nm).
  • Harley-Davidson has incorporated high-quality components, including Öhlins shocks and Brembo brakes.
  • Only 131 units of this limited-series motorcycle will be manufactured, exclusively for the U.S. market.

When envisioning a race-ready motorcycle, the name Harley-Davidson likely doesn’t come to mind. Yet the iconic American brand, facing significant challenges in recent years, is now vying with Indian in the King of the Baggers racing series, where their formidable touring bikes are dominating some of the finest racetracks in the United States.

Watch: Arkansas Police Pit Harley-Davidson And Send It Into The Air

To celebrate its circuit achievements, Harley Davidson has introduced a street-legal version of its race motorcycle, the 2025 CVO Road Glide RR. Not only is it the most powerful Harley ever made for the road, but it also comes with a heart-stopping price tag of $110,000. For context, that’s nearly equivalent to a brand-new Chevy Corvette Z06, which starts at $112,100. Just another typical day in Harley-land.

Engine: Beyond Just Size

The standout feature of this remarkable bike is undoubtedly the engine. It’s an impressive 2,153 cc (2.2-liter) V-twin, which provides more displacement than many well-known performance hatchbacks. This giant engine generates 153 horsepower and 150 lb-ft (204 Nm) of torque. While the horsepower might seem modest compared to some sportbikes exceeding 200 hp, the torque figures tell a different story. For comparison, the BMW M 1000 RR, a top-tier sportbike, produces merely 83 lb-ft (113 Nm) from its smaller 999 cc engine.

It’s not solely the engine that impresses. Harley has equipped the bike with a complete titanium exhaust from Akrapovic and cutting-edge Brembo brakes. When fluids are included, it weighs in at 785 lbs (356 kg), making it easy to understand why it requires substantial torque to accelerate. Although Harley hasn’t released any performance stats, it is expected to be exceedingly fast.

Harley-Davidson’s Most Powerful Bike Ever Costs As Much As A New Corvette Z06

No performance motorcycle would be complete without state-of-the-art suspension, and the Road Glide RR delivers. Premium Öhlins suspension has been fitted front and rear, and it’s fully adjustable. Additionally, a plethora of lightweight carbon fiber components has been included to help justify the steep pricing. A Rockford Fosgate audio system rounds out the premium features.

Exclusivity Comes with a Cost

If you’re fortunate (or perhaps unfortunate, depending on your viewpoint) enough to have the funds, be aware that only 131 units of the 2025 CVO Road Glide RR will be produced, all intended for the U.S. market. If you’ve ever dreamed of owning a race-inspired touring motorcycle priced like a high-performance sports car… this is your chance. Just remember to consider a second mortgage to cover it.